Prioritizing Your Laundry List of Marketing To-Dos
March 9, 2021
As an entrepreneur, many things are pulling your attention – growing your team, serving your clients, keeping your books in order, and so on. But
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Why You Need A Small Business Crisis Communications Plan
February 22, 2021
You wouldn’t believe it now with blue skies and 70ºF weather, but just one week ago, Texas was covered with snow and ice. Not only
Launching Our New FocusCopy Logo
February 8, 2021
From our humble yet strikingly motivated start in 2019, FocusCopy has evolved greatly over the last 18 months. And we couldn’t be more excited! Read
Say Good-Bye to B2B vs B2C Marketing. Say Hello to a New Marketing Paradigm!
January 25, 2021
Recently, a student at the Wolff Center for Entrepreneurship asked me… “How do you move a mechanical mentor relationship into a personal mentor relationship?” My
5 Benefits for Writing Business Blog Posts (And How To Start Publishing)
January 18, 2021
Blogging is certainly not dead – especially when it comes to B2B blogging. Some 700 million blog posts are published each month on WordPress alone.
The Beginner’s Guide To Creating Swipe Files For Copywriting
January 11, 2021
Who said writing high-converting copy has to be hard? Probably someone without a swipe file! If you’re stuck in a creative block trying to write