In marketing, the term SEO gets thrown around A LOT. But hearing it coming from so many different directions doesn’t necessarily define its importance or why it should matter to you. Have no fear, FocusCopy is here to explain the benefits of content writing for SEO! For starters, SEO stands for Search Engine Optimization. In
Want to publish a diverse amount of valuable content? Or do you want to make sure that relevant content is published at the right time? As a business owner, it can feel overwhelming to come up with a content plan. But it doesn’t have to! In fact, successful marketers create content categories, also known as
Stuck in a content rut? Trying to figure out how to say what’s on your mind in the right way on the right platforms? Grouping and organizing your ideas into content pillars is the go-to process successful marketing professionals use. At FocusCopy, we use content pillars in client projects and our own. It allows us
Do you ever wonder how content creators find the time? Especially businesses with heavy workloads, they somehow still have quality blogs, social media posts, newsletters, and updated web pages that get lots of traction. Want to know the secret behind the folks who always have something to post? It’s all about the editorial calendar. But
Does anyone else remember feeling content anxiety before turning in a big test? Especially if you’re a perfectionist, the thought of getting a B when you know you deserve an A likely drove you crazy during your academic years. Of course, we all know that one friend who swore they failed at everything they ever
Did you get through all of Mad Men and still wonder, what do they mean by copy? We get this question a lot. Honestly, at some point in every copywriter’s past, they also wondered, what exactly is copywriting? For those of us who have turned it into a fulfilling career, copywriting is in its most
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
