What’s the big deal with blogs?
Don’t worry! You’re not the first to ask.
However, you’re the next to learn about the power behind writing blogs for your business!
Not all blogs are the same. And not all are created with sales in mind. Some people simply utilize blogging platforms to share their thoughts and practice their own writing skills.
But blogging for your business, if done right, just may be the key to growing your brand awareness and increasing revenue. I’m not a betting woman, but I’m going to go out on a limb and assume that right about now you’re thinking that sounds like a pretty good plan for your business.
If you’ve read this far, you’re at least a little interested in what all the blog is about. So I’m going to break down the top FAQs for writing blogs for your business.
The Top 6 FAQs For Writing Blogs For Your Business
We’ve put together the most common questions we receive about blogging for your business into a neat little package – this blog.
If you’re ready to see real results from your marketing efforts, we should chat.
Schedule a time to talk so we can take your marketing impact to new heights!
1. How Does One Start Blogging? Is There A Secret Club & Initiation?
There’s no secret society of bloggers. I mean, there might be…But I wasn’t invited to it. Did it stop me from blogging? Nope!
The truth is, the trick to writing a blog, like so many other things in life, is to simply start. Pick up the pen, sit at the computer, and get rid of that blank page before you. Seriously, open up that dirty window. Then, let the sun illuminate the words that you cannot find. Okay…Sorry about The Hills reference.
Back to blogs…Whether or not you need a nostalgic song to kick-start your blog productivity to help grow your business, we’ve got you covered. The key is to truly get rid of the blinking white page on the screen. Simply start writing. Get your thoughts out. Go back and look at it with fresh eyes the next morning. Have a trusted confidant proofread and be receptive to their feedback.
Even the best of us suffer from writer’s block. But we’ve found that just getting started is the quickest way to make the hesitations and second-guessing disappear.
2. I’ve Read So Many Blogs With Different Formatting, Isn’t There A How-To Guide To Do It Right?
It’s great that so many people utilize blogging platforms to share their life. Does that mean all of them are doing it right?
But we’re not judging anyone who’s doing their own thing. Everyone’s gotta start somewhere. However, if you want your blogs to make an impact on your business, it’s better to follow proven formatting methods.
For instance, Google (you know, the holy grail) uses an algorithm to rank websites on the search engine results page (SERP). The ranking is a direct result of search engine optimization (SEO) efforts. While yes, the algorithm constantly changes, professional writers like my team at FocusCopy keep up with the trends to help our clients achieve success.
However, there are some tried and true methods to the madness that will likely be sticking around. If you take a closer look at this blog you’re reading right now, you may notice our use of headers.
We usually start with a header 2 to re-emphasize the topic and keyword(s). Then the body of the blog is done in sections marked with header 3s. Any further differentiation in sections would happen in the next header down, and so on. It may seem silly, but Google cares about the difference in header sizes.
Moreover, the word count is also a biggie. So don’t go wild with a 4-thousand word blog. In fact, Google would prefer you keep it under 2-thousand words. The sweet spot is somewhere between 1200-1800 words. This excludes pillar posts.
Equally important is to keep the content between each header under 300 words. Yep, another surprising but factual point that can make a difference in your Google ranking.
Psst…We’re big fans of Yoast SEO to help keep our formatting, word count, and word usage in check.
3. Does The Number Of Blogs I Write & How Often I Post Them Matter?
Yup. But here’s the cool part…You don’t have to write more frequently than you want. It’s actually better that you remain consistent than spend your energy trying to reach unattainable goals. In the long run, setting unrealistic blog goals may even hurt your SEO efforts and, as a result, knock you down in the Google ranks.
Instead, you should focus on publishing blogs consistently. One a quarter, month, week – whatever works for you. Here’s another cool thing, you don’t have to wait until 3 days before your self-assigned publish date to start writing your blog for your business.
As professional copywriters, we prewrite many blogs for ourselves and our clients to have on hand to publish according to the schedule that works best for the respective company.
To get started, take a list of topics that:
- You enjoy discussing
- Facts you wish your target audience knew
- Answers to the questions you receive most often
Then, schedule some time to sit down and write as much about each topic that you can. But don’t do your best and stash it away for 6 months. Schedule more time in the near future (like within the same week) to review your writing with fresh eyes. And finish it up! We recommend sending it to a friend, colleague, or family member to proofread. Trust me, you’d much rather your nearest and dearest point out your mistakes than hundreds of critics in the Reddit gallery.
Want a professional writer and editor to take a gander at your blog before you hit the big, shiny publish button? Well, you’re in luck because FocusCopy offers copyediting services for our entrepreneurs who enjoy writing for themselves. Schedule a discovery call with me today to learn how we can support your business’ marketing efforts.
4. With So Many Bloggers Out There, How Can I Make Mine Standout & Get Noticed?
SEO is the key to ranking high and getting noticed on the world wide web. With an estimated 7.5 million blogs posted every day, it may feel impossible to ever see your company at the very top of the SERP.
Don’t sell yourself short before you give it a try. We’ve proudly seen so many of our own clients rise through the ranks to the top spots with our blogging service.
The trick is to research, study, implement, and practice SEO. This means including keywords that your target audience is searching for online. And of course, sticking to the right formatting and word count. But it also goes so much further.
Google is smart enough to recognize AI-generated and poorly written content. Don’t expect to see those at the top. Instead, use power words and write like a human. Yes, the same writing style to engage your audience and convert them into paying customers also pays off in the SEO world. But with good SEO, that target market is more likely to actually see your brand messaging.
5. After Spending So Much Time Writing A Blog, Can I Make Further Use Of The Content?
Repurposing content is truly one of the tricks of the trade. We’ve also taught so many of our clients how to do this, too!
Say you have a blog. Does it focus on or mention any specific seasons or years? Are you referring to something that’s in the news right now? If so, that is a timely piece. Go ahead and publish it. Take out snippets to create social media posts to promote your blog. Then, re-work the same blog into an email newsletter to keep your best fan base in the know.
But if you’re not including time specific aspects…Congratulations – you have written an evergreen blog! This is a great asset to your marketing toolkit. You’ll be able to reshare, repurpose, and refer to this blog for years to come. Literally, evergreen content is such a blessing.
6. What If I Absolutely Despise Writing & The Thought Of Doing It Makes Me Cringe?
Then don’t ????????♀️ Work with a copywriter with a proven ability to enhance your business’ marketing for real growth.
At FocusCopy, we’ve created original content for over 100 businesses (let’s see where this number gets when we repurpose this blog in 7 years). This includes everything such as blogs, newsletters, grant proposals, social media posts, social media ads, LinkedIn articles, podcast scripts, promotional brochures, and so much more.
And we don’t blame you for hating writing. Because we love it. I mean, I created an entire business around it. Then, I hired copywriters who also love writing. Together we make up a team that supports our clients by taking on the task they either don’t want to do or don’t have time to do.
Leave Blogging To The Pros & Get Back To What Matters Most
If after reading this, you’re still not sold on writing your own blogs – that’s okay. But hopefully you’ve learned a few things about SERP, SEO, Google ranking, and are making plans to bolster your marketing plan.
We’re here to support you as a business partner by writing converting copy in your brand voice. Seriously, not even your sister will know someone else wrote it.
Schedule a discovery call with me and let’s get going on your blogging journey!