Tag: B2B

b2b vs b2c marketing

Say Good-Bye to B2B vs B2C Marketing. Say Hello to a New Marketing Paradigm!

Recently, a student at the Wolff Center for Entrepreneurship asked me…  “How do you move a mechanical mentor relationship into a personal mentor relationship?”  My answer was simple…. Be human.  You see… People want to connect with other people. That’s how we were designed. We weren’t designed to be isolated and unconnected. The same goes

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