Content Marketing

5 Benefits Of Content Writing For SEO

5 Benefits Of Content Writing For SEO

In marketing, the term SEO gets thrown around A LOT. But hearing it coming from so many different directions doesn’t necessarily define its importance or why it should matter to you. 

Have no fear, FocusCopy is here to explain the benefits of content writing for SEO!

For starters, SEO stands for Search Engine Optimization. In more basic terms, it’s the strategic process of getting your web pages to rank higher in Google’s search results. 

Are you wondering why Google is the SEO ledger board when other search engines are at play? According to Statista, companies that rank on Google are more likely to get the most business than those who rank on Yahoo or Bing.

When you search a topic in Google, do you sift through the results and choose to read an obscure article on the 8th page? 

Okay, so maybe you do. 

But the majority of audiences click on links closer to the top of the first page. It’s easier and safer to assume those results will be most in line with what you’re searching. 

How Content Writing For SEO Helps Your Business

Wondering if keeping SEO a goal in your content writing is worth it? Here are 5 reasons content writing for SEO helps businesses succeed.

FocusCopy can help your business create the right kind of buzz with successful content marketing strategies. Schedule a time to chat here.

1. Increases Your Google Ranking

Where your business ranks on Google can seriously affect your business. After all, you want your ideal audience to be able to find you, right?

If you’re not ranking high enough in search engine results, then you are severely limiting your brand’s reach. Content writing for SEO can help you seriously increase your rank and visibility to a larger audience.

However, it’s important to remember that content writing for SEO is a science. Successful content writers utilize specific elements to write quality content that positively impacts SEO.

Google’s algorithm uses over 200 factors to rank web pages. However, these factors also tend to change. This means copywriters, content writers, and other marketing professionals are responsible for always keeping up with the latest trends and changes.

To save you hours of valuable time, here are a few things to keep in mind for your content writing:

  • Strategic keyword placement
  • Formatting should include elements like H2 and H3 headings
  • Thoughtful use of the meta description and title tag 
  • Backlinks to your website and other credible sources
  • Legal use of personal or public images

However, the real science lies in utilizing these SEO boosting tools while keeping emotion-provoking content as the central element. More simply, don’t forget there are people on the other side of the screen craving a human connection.

2. Builds Your Brand Awareness & Authority

You believe in your business. Otherwise, you wouldn’t have started it in the first place. Give other people a chance to believe in and support your business, too. 

But to do this, you need to let them know it exists.

Content writing for SEO is a great tool for building your brand awareness. Even better, content writing for SEO can also elevate your brand as an industry leader. With more visibility and higher authority, your audience has more confidence in your business. Otherwise, you risk being just another business in a long line of results.

FocusCopy leverages your brand messaging and credibility to write content that helps your business reach and engage with a larger audience.

3. Keeps Your Audience Engaged

Capturing the attention of your target audience is one thing. But keeping that audience engaged requires an entirely different strategy.

If you consistently publish meaningful content that answers your readers’ questions, they are more likely to return to your website. And after finding value in your website, the likelihood of them converting into paying customers also increases. 

However, too many dead ends after clicking on your links will have your audience saying, “Thank you, next.” 

Don’t let your message fall flat. Instead, learn how content writing for SEO can have your audience giddy to see your latest newsletter, read your latest blog, and more.

Celebrate each stage of engagement as it is a stepping stone in your customer journey. Furthermore, nurture each engaging audience member because you would never want to alienate what could be your biggest lead yet!

Need help strategizing how to engage your audience and boost SEO? Connect with me here and let’s start planning!

4. Boosts Your Business’s Conversion Rates

Different from copywriting, the goal of content writing is to engage your audience with information or entertainment. But it’s important to realize that content writing is an effective tool you can use alongside copywriting. 

For context, the goal of copywriting is to persuade readers to take action. Think of content writing as copywriting’s sneaky sister.

Thoughtful content writing keeps your audience engaged. Meanwhile, the goal of both content and copywriting is to market your business’s offerings. 

All this to say, quality content helps increase your business’s conversion rates. This means you can effectively utilize your content to make more sales and grow your business. 

5. Helps Your Ideal Customers Find You

Word-of-mouth marketing can work in certain situations. But the problem is that it severely limits your brand’s reach. 

For your business to be successful, you need to get out of your social circle. Help all of your ideal customers find you by boosting your web presence. Opening up your brand awareness to a larger audience means higher conversions, sales, and, ultimately, revenue.

As marketing professionals, we’ve seen too many small businesses get caught up in the whirlwind of friend and family support. Some small businesses have even made the choice to scale based on their successful first quarter. But the problem is that you can’t count on your friends and family to be your main source of income. 

Instead, you should hold back on scaling until your business is successful among a broader customer base. 

Build Your Brand’s Credibility With Professional SEO Copywriting Services

FocusCopy is the non-agency copywriting firm that specializes in only writing copy. While marketing firms and agencies stack their plates with a plethora of services, I realized that writing is consistently the most grueling task that knocks other projects off balance and behind schedule.

By offering copywriting services, agencies, firms, small businesses, and entrepreneurs can outsource their writing needs. And this means they can focus on their most important tasks.

Whether you need an SEO-boosting blog, an engaging newsletter, converting website, or anything else copy related – the FocusCopy team is here to help. Schedule some time to learn how FocusCopy can help you meet your marketing goals today.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
content categories

What Are Content Categories?

Want to publish a diverse amount of valuable content?

Or do you want to make sure that relevant content is published at the right time?

As a business owner, it can feel overwhelming to come up with a content plan. But it doesn’t have to!

In fact, successful marketers create content categories, also known as content buckets, to organize and schedule the right content at the right time.

Everything You Need To Know About Content Categories

Creating a backlog of content is a great way to ensure you always have something to publish, send, or post. This helps to keep your audience engaged. 

Moreover, consistently publishing blogs is a great way to boost your SEO ranking. And here’s the sometimes surprising part…It doesn’t necessarily matter how often you publish, as long as it’s consistent

Choose what schedule you can sustainably do, whether that be weekly, bi-weekly, monthly, or quarterly. Whatever you choose, simply stick to it. 

However, creating blogs, email newsletters, and social media posts ahead of time can result in a hodge-podge of mixed content. That’s why grouping your content into categories is so helpful. 

For instance, the FocusCopy blog page has a list of tags that describe the various blogs we’ve published. This makes it much easier for our readers to find valuable information quickly rather than sifting through a dozen pages full of blogs.

But this organization starts way before we hit publish. If you’ve been following along, you know we use and love ClickUp. As a versatile task manager, I’m able to create content labels for each of our FocusCopy blogs as I assign them. 

This process allows my copywriters to look through assigned blogs on our editorial calendar and know exactly what category each task falls under. Some of our content categories include:

  • Business
  • Content Marketing
  • Marketing
  • Processes & Procedures
  • Copywriting
  • Lead Generation

With these category labels in place, I’m able to publish blogs easily without reading through the dozens that have been written. Furthermore, this helps to publish blogs in theme with any specific campaigns we’re promoting at the time. 

Want to learn how FocusCopy can build your business’s brand awareness through compelling copy? Find some time to chat here.

How to Create Content Categories For Your Business’s Marketing

When creating tasks in ClickUp, we include the “Category” column. I have the different categories we write about for FocusCopy pre-filled on a drop down menu. This makes it easy to simply select the appropriate category. 

However, being such a versatile task manager, there are several ways to go about this in ClickUp. You can instead opt for tags that appear next to the title of each task. Plus, several other options to view your content categories at a high level. 

Since FocusCopy’s blogs are (mostly) all about copywriting in marketing, our categories branch from our main topic. 

Content Categories Streamline Your Production Calendar

As mentioned above, publishing content consistently is important to keep your audience engaged and to rank higher in Google searches. However, it’s important to remember planning is key to keeping your production calendar on track. 

Need a refresher on creating a system to manage content creation and publication? Check out my previous blog, How To Build An Editorial Calendar With ClickUp That You Can Actually Stick To.

An effective editorial calendar will be your best friend when it comes to publishing your business’s content. However, for it to be successful, make sure to incorporate content categories from the very beginning.

Already have an editorial calendar but missed the content category memo upon construction? That’s okay! Just pencil in some time on your calendar to create your content categories and adjust accordingly. Moving forward, you’ll be able to assign tasks into content categories as they’re created. 

Going through these steps will help streamline your production calendar, save time, and prevent unnecessary stress.

Ready to publish copy that really converts? Get in touch with me here and let’s get to work!

Identify Your Business’s Ideal Content Categories

Now it’s time to make content categories work for you!

First, think about your brand messaging and what it represents. Next, search Google, Reddit, your social media platforms, and other channels to see what exactly your ideal audience is searching for. There are also other helpful websites like DemandJump that will help you choose the best terms and keywords

Knowing what terms your audience searches is important as you define your content categories. Because, in case you haven’t heard me say it before, what you publish needs to be about your audience – not you.

For example, an IT expert may also refer to themselves as a Managed Service Provider (MSP). While the term fits their offerings, a successful marketing campaign would take into account that not all potential customers know the term MSP. 

Keep this in mind when defining your content categories and overall strategy. Because, while many people love an opportunity to learn, even more people will simply move to the next article in their search results if they’re unfamiliar with the terms being used. 

How FocusCopy Utilizes Content Categories

You may not know this about me, but my former mentor and boss unexpectedly passed away several years ago. Because of the aftermath, I make sure my company documents everything. You see, while I have the utmost respect for this person, the order of operations lived in his brain and his brain alone.

Needless to say, content categories are one of FocusCopy’s many standard operating procedures (SOPs). These SOPs are great for several reasons. One being that my team can access specific how-tos in regard to any and every process. The second reason is that if I get hit by a bus (or win the next big lottery and take off to my very own private island), my business can continue without missing a beat.

We utilize content categories to streamline our to-do lists efficiently. For instance, if I want to make sure to publish 3 different types of blogs in one month, I just have to filter through the categories of unpublished blogs. 

By prioritizing planning in our editorial calendar management, I have created a system that saves time and allows me to publish quality copy consistently.

Develop Content Categories & More With The Copywriting Experts

FocusCopy works with small and medium-sized, women-owned businesses to produce concise, focused, and converting copy. Our proven processes allow for timely production schedules so our clients can always count on us to produce quality copy on time. 

Whether you need help with blogging, email campaigns, engaging your audience on social media, building a credible and converting website, or anything else – we’re here and ready to help. We’d love nothing more than to grab a coffee and discuss your business’s copywriting needs. Schedule a time to meet here.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
what are content pillars

What Are Content Pillars? INSIDE: A Content Pillar Strategy For Your Business

Stuck in a content rut?

Trying to figure out how to say what’s on your mind in the right way on the right platforms?

Grouping and organizing your ideas into content pillars is the go-to process successful marketing professionals use.

At FocusCopy, we use content pillars in client projects and our own. It allows us to zero in on a subject matter, splinter across platforms, and provide a one-stop educational stop for readers.

Content Pillar Basics: What Are Content Pillars?

Basically, a content pillar is a single long-form piece of content that you can break down into derivative sections. 

You know all those marketing channels you’re struggling to fill?

You can utilize one large piece of content (the content pillar) and then break it down into smaller (quicker to read) pieces of content. 

By focusing on a single content pillar, you can easily turn the sub-sections into additional blog posts, infographics, email newsletters, social media posts, and more. Moreover, this will help to reach your ideal audience through the different platforms where they linger – essentially helping customers find you!

As an example, do you know what an MSP is?

(Psst…it’s an acronym for Managed Service Provider, another term to define an IT expert you would want to hire for your business.)

While an MSP is extremely helpful in keeping a business’s networks optimized and secure, a content pillar helps to explain the “why” to customers.

So, in this instance, we could write a long-form content pillar blog about MSPs. In this blog, we may include sections such as:

  • What is an MSP?
  • Which tasks do MSPs handle?
  • What questions should I ask a potential MSP?
  • Signs your business needs an MSP
  • Things to look for in an MSP

Now, we have one go-to blog that covers all the details. 

But it gets better!

We can use each of these sections to write an entire short-form blog about that specific topic. Not only does this help answer any questions readers may have, but we get strategic with SEO, too.

Need help devising a content pillar plan? Get in touch to learn how FocusCopy can help you!

How To Efficiently Plan Content

I love a whiteboard moment! ClickUp’s whiteboard integration allows the FocusCopy team to visually brainstorm blog topics. Essentially, we’ll start with the main topic in the middle and branch off. 

To change things up, let’s look at another example. Consider a health and wellness coach who wants to provide quality information on how readers can start living healthier lives. Let’s use “healthy living” as the central topic.

Within the whiteboard, I’ll branch out ideas of healthy living. These ideas may include the following:

  • Meal planning to make healthy eating easier
  • Quick exercises you can do at home
  • Benefits of strength training 
  • How to stick to a bedtime routine
  • Get your circadian rhythm in tune with the sun 
  • Which vegetables are best eaten seasonally

Honestly, my team could go on and on with a list like this! And what’s really cool (yes, this is cool to us!), we can easily branch out of each of those bulleted items above for additional content. All this to say, if you want to write about health and wellness, we are ready!

The idea is to write one long blog about healthy living. This long-form content pillar blog will include all of the items listed above. Then, we’ll write individual shorter blogs focused on each of the specific topics. 

However, the whiteboard isn’t the only tool available to brainstorm. I personally love it because I’m able to create tasks within ClickUp directly from the whiteboard. This allows me to make the most of each moment of my time. Plus, my copywriters can get to work writing away as soon as their tasks are posted to the calendar.

The Benefits Of Content Pillars

Content pillars are more than just a way to utilize a brainstorming session. Here are a few of my favorite benefits of content pillars.

Streamline Content Organization

Figuring out how to organize content can sometimes be the most difficult task. While we have SOPs on SOPs, each client we work with has their own process. They may get their content ideas to us through topic review meetings, a single email with everything provided, or a sequence of attachments, references, and inspiration. 

However, it’s our job as copywriters to bring that information together in a digestible format that our clients’ readers want to read. After all, with so much data at our fingertips, the copy has to be compelling, or readers will quickly move to the next blog.

Streamlining helps us organize the tasks on our end and how we organize the content in everything we write for clients, like blogs, newsletters, website copy, and more. 

No time to brainstorm your content pillars and other copy needs? Reach out to FocusCopy and we’ll get started!

Effectively Provide Information About Your Business’s Offerings

Blogging is a not-so-secret tool that has a load of benefits. However, I’d argue the two most important benefits are:

  • Offering credible information to readers to help them learn more about your business
  • Increase SEO ranking to help your future clients find you on the internet

Consider a business that sells card games. They are cute enough to give as gifts and great to pack for vacations. But could you do more to incentivize readers to make a purchase with blogs that:

  • Talk about the amazing memories made by sitting around a table with an old fashioned deck of cards
  • Explain the rules for more complicated games
  • Game night necessities like a music playlist, a themed cocktail, or a spread of easy-to-eat dips
  • Game night no-go’s like fragile crystal wine glasses and messy meals 

Providing this type of information in blogs gives your readers answers to their most common questions. Plus, it provides inspiration for a fun night with friends and family.

With a content pillar, you can write one long blog with everything your readers need to know about game nights. Then, you can splinter this info into content to engage your audience across all your different channels.

Boost SEO & Help Your Ideal Customers Find You

Marketing is a science. And it’s been proven that organic growth is more sustainable than abrasive in-your-face marketing tactics. That’s why we love SEO missions!

By writing a content pillar blog and more niche follow-up blogs, you put your business in a position to publish consistent material – both in terms of time and remaining true to your brand voice.

Plus, when you backlink your relevant blogs (and other credible sources) to each other, the SEO algorithm likes it. Which gives your brand the SEO boost it needs for a larger audience to find your business and convert into paying customers.

No Time For Content Pillar Brainstorming? Leave It To The Pros

Hearing the phrase “content pillars” may make a copywriter’s ears perk up, but we realize that not everyone feels the same way. And, we understand that, as a business owner, you have your hands full – to say the least.

Rather than dive into the task of writing a content pillar and then splintering it across your channels, hand it over to the experts. At FocusCopy, we take the dreaded task of writing off the heavy shoulders of small business owners.

Together, we can come up with a plan, and then my team will get to work producing quality copy that will help grow your business. Want to chat about content pillars and other copy for your business? Schedule some time to chat with me here.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
Editorial Calendar With ClickUp

How To Build An Editorial Calendar With ClickUp That You Can Actually Stick To

Do you ever wonder how content creators find the time?

Especially businesses with heavy workloads, they somehow still have quality blogs, social media posts, newsletters, and updated web pages that get lots of traction. 

Want to know the secret behind the folks who always have something to post?

It’s all about the editorial calendar. 

But effectively planning out your editorial calendar can make the difference between publishing quality content and letting your greatest ideas fall through the cracks. 

What Is An Editorial Calendar? 

Essentially, an editorial calendar is a multi-functional calendar creators use to manage content creation and publication.

With the right software, you can schedule campaigns with the themes and tasks included. Plus, you can look at your content to-do list at a high level. But you can also take it to a granular level to input inspiration, references, and data for each small task. 

Have you ever thought about your 5 or 10-year plan, and then worked backward to list the work and milestones required to meet your goals? 

That’s pretty much the gist of an editorial calendar but with your short and long-term marketing goals in mind. 

Need someone to take over the reins of your editorial calendar? Contact us today and start sharing quality, high-converting copy.

Why Create An Editorial Calendar On ClickUp?

Personally, ClickUp is the software that we use. It also helps that it’s very effective at storing ideas, planning content, and getting it published efficiently. 

Plus, ClickUp allows users to view tasks in lists, boards, and in a calendar setting. This means that while planning, I can look at our to-do’s at a high level. Meanwhile, my employees can filter through tasks assigned to them with access to the notes and objectives for each piece.

Process To Build An Editorial Blogging Calendar With ClickUp

One of the best things about ClickUp is its versatility. You can customize it to fit your exact needs. However, this also means that coming at it as a blank slate can be overwhelming. There is an abundance of free tutorials available. But if you want to get straight to creating your editorial calendar, I’ve made it easy with a step-by-step guide. 

1. Do The Prep Work

One thing I’ve learned is you can’t count on inspiration to always hit at the right time. With so many different ongoing projects for my own business and my clients, the prep work is non-negotiable. 

Identify Content Pillars

After research comes the strategic part of the prep work: the content pillars. This is where we identify several topics that will tie into each other. For example, we’ve written several FocusCopy blogs about copywriting – because that’s what we do.  Within these blogs, we include backlinks to our other blogs relating to copywriting. 

If you check out our blog page, you’ll find blogs with topics centered around writing copy, including:

While that’s just a teaser because we have loads more blogs about copywriting, the goal is to answer as many readers’ questions as possible. But how do we know what readers are asking? Research.

Not only does grouping similar topics into content pillars provide value in the form of educating readers, this method also helps to increase our Google ranking. 

For example, FocusCopy’s content pillars are Copywriting, Content Writing, and General Marketing, Systems, and Entrepreneurship. If there is something we are considering, we always run it through our pillars. If it doesn’t fit, it’s thrown out or we rework it to give it a different angle. 

Pro Tip: Do not select more than 3-5 content pillars. The key is to focus. 

Identify Calls To Action

This is where the objective comes into play. Ask yourself, what do you want readers to do? It could be…

  • Subscribe to your newsletter
  • Download a lead magnet
  • Follow your business on social media
  • Schedule a time to grab a coffee and discuss your business goals

You may think that a reader will automatically know to contact you if they are interested in your product or service. However, you are giving readers too much credit. Not because they are lazy or unable to find your contact info on your website, but because we all have fish brains when it comes to searching the web. It’s too easy to close out and go on to the next blog or website if we’re not finding immediate answers to our questions. That’s why we need calls to action to tell readers exactly what steps to take next.

We live in a digital world with more data than we can even begin to comprehend and it’s literally all at our fingertips. According to Portent, “Website conversion rates drop by an average of 4.42% with each additional second of load time.”

If the goal of your marketing efforts is to convert readers into paying customers, time is of the essence. You need a quick-loading website and linked calls to action to tell your readers exactly what to do. 

Now that you have your calls to action listed (and understand their importance), it’s on to the next step!

Not sure what calls to action you need to include? FocusCopy can help! Get in touch with us here.

2. Create The List In Your ClickUp

Managing your editorial calendar is simple when it’s all in one place. Create a list and name it “Editorial Calendar”. You’ll be able to track and organize your upcoming blogs at high and granular levels with ease.

Editorial Calendar With ClickUp

It should look something like this when you’ve created it. 

Editorial Calendar With ClickUp

3. Create Fields

Let’s get into the details! This step is all about getting the nitty gritty specific subtasks, data, and labels down. 

Rather than going through this process for each blog topic, create one blog task with all the fields below. You’ll be able to use this as a template to easily duplicate.

We suggest creating the following fields in this order: 

  • Content Pillar using the Dropdown field
  • Call To Action using the Dropdown field
  • Type of Blog using the Dropdown field
  • In Progress using the Website field
  • Published Link using the Website field

If you want to go all out, you can include the following fields: 

  • Author
  • Target Keywords
  • SOP

This is what it looks like inside a given task. 

Editorial Calendar With ClickUp

4. Brain Dump All Your Topics As Tasks

Input all of your topics as separate blog tasks. Over time, you will learn what parts to tweak. But for now, this will be a functional home for your editorial calendar to-do list.

Now that you have your template blog task with the appropriate fields, right-click and select “duplicate”. ClickUp will prompt you to adjust the name and what elements to copy over. If you’re using an open blog template (not a completed task), then I suggest simply changing the name and including all fields. 

You can also create a template inside of ClickUp so there’s no need for duplicating. 

5. Fill Out As Much Information In The Fields

After you input blog topics as tasks, it’s time to fill out those fields. This is much easier with the dropdown fields mentioned above.

The great thing about ClickUp is you don’t have to cover all the details. So if there’s something you’re unsure about – like the due date or which employee to assign to said task, just leave it blank for now. 

However, it’s best to fill out as much information as possible at this point. Go through the bullet points above under “Create Fields” and watch your editorial calendar come to life!

But remember, if you’re unsure about something, don’t let it create a bottleneck in your workflow. Simply move on and fill out what you can. Make sure to schedule time in your calendar to go back to complete these fields. Sometimes making appointments with yourself is necessary to make sure everything gets done!

6. Schedule Your Blogs

While it would be great to complete all tasks as they are created, that may be edging on wishful thinking. To ensure that nothing falls through the cracks, it’s time to schedule the blogs with due dates.

But it’s not just the final due date. Instead, schedule dates to start and complete each subtask. For instance, say you want to publish a Halloween-themed blog on October 31st. To ensure that you or your employees have enough time to make the deadline, schedule the outlining portion of the blog for 3 weeks ahead of time. Then, schedule the drafting to take place over a couple of days, 2 weeks ahead of time. Next, you’ll want to make sure to schedule the process of checking SEO, editing, addressing edits, finalizing, and finally…publishing!

With enough lead time, and a little cushion (can’t forget about clients!), you’ll be able to post your spooky Halloween post with timely relevance to the holiday season. 

Bonus Tips

As I said before, ClickUp has a ton of features! So many, in fact, I can’t imagine one business needing to utilize every single one. But that also makes ClickUp a versatile tool that can be used throughout many industries. Here are some additional tips to help expand your ClickUp experience.

Use “Whiteboard” To Generate Content Ideas

More of a visual brainstormer? Me, too!

What’s cool here is you can create tasks directly out of Whiteboard. This means that you can arrange your pillar content and branch off into more niche topics from a high level. Being able to create tasks this way takes collaboration and creating your editorial calendar to a whole new level!

Editorial Calendar With ClickUp

Look Via “Schedule” To View It On Calendar View

Need to get a view of your overall calendar?

Again, ClickUp’s versatility comes in clutch. Select the calendar view to see how all your tasks appear over the course of a week, month, or year. You can filter down the dates for your exact needs.

Want To Skip The How-To & Publish Quality Blogs For Your Business?

You can always skip the tutorials and go straight to the experts. At FocusCopy, we work with small female-owned businesses to produce high-converting copy.

And the best part? While we do what we do best (writing copy), you can focus on running your business. You can confidently get through your to-do list knowing that quality copy is on its way to boost your brand’s reputation, SEO, and overall growth.

Want to learn more about how FocusCopy can position your business for success? Reach out and let’s start the conversation.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
content anxiety

Have Content Anxiety? Here’s How To Avoid It Next Time You Go To Create & Publish With Confidence

Does anyone else remember feeling content anxiety before turning in a big test? Especially if you’re a perfectionist, the thought of getting a B when you know you deserve an A likely drove you crazy during your academic years. 

Of course, we all know that one friend who swore they failed at everything they ever did, only to come out on top every time. The reality is that this friend of ours probably has content anxiety, too.

I assumed as I got older and moved into my career, that level of anxiety and stress would fade. Yet, I used to sit at my desk every day wondering if what I’ve written was enough, whether I should reword it, or read through it again and make only small changes.

The problem with this process is that I continue “holding” off on publishing content until it’s just right – only for it to never be published at all. Yep! My content anxiety and I worked together to hold my business back because I didn’t exactly know how to let go. But I do now, which is why I’m giving you my personal tips to combat content anxiety before hitting Publish.

Has it been too long since you’ve published relevant content for your business? We’re here to help.

What Is Content Anxiety?

Content anxiety isn’t only feelings of anxiousness, worry, or nervousness. It also appears as writer’s block that occurs often and for no apparent reason. To clarify, no one knows your business better than you do. But when you sit down to write a social media post, blog, or any other type of content, you suddenly feel like there are no words for what you have to say. Your thoughts may sound like…

I have nothing. Even if I did, it wouldn’t sound right.

I suck at writing, I can’t do this.

I hate writing. I’m not even good at it!

Then, there is post-writing content anxiety. You finally have the words down, but something doesn’t feel right. Those thoughts might be…

This doesn’t sound right.

Why can’t I think of what I’m trying to say? This is ridiculous!

I’ll go back and make some changes later when I have time.

However, we’ve addressed why this doesn’t work out. You hold on to everything for too long until it’s no longer relevant or information changes. This means you need to do a complete rewrite to get it back in your production line.

Phew…is anyone else tired just reading this? You’re not alone.

Check out related content for easing anxiety during content production.

Why Do People Get Content Anxiety?

There are a few reasons you may be suffering from content anxiety…

1. The Blank Page

Looking at a blank page can be intimidating. So many things running through your mind can make you feel pessimistic about writing before you even start! But it helps if, instead of writing from scratch, you outline your thoughts and organize them in a way that makes sense. Take each section at a time and fill in the blanks.

2. Afraid Of Errors

The best thing about technology is that there are numerous tools you can use to ensure your writing is error-free. Applications like Grammarly, ProWritingAid, and Wordtune will check spelling, grammar, and readability. Often, these apps have a free version you can use to take care of the most common writing errors for you.

Keep in mind, these softwares are not perfect. Review each suggestion they are making to ensure it makes sense. 

3. Self-Conscious About Writing

If you’re not completely confident in your writing, the fear of judgment may take over. This alone prevents you from getting the job done. But the thing about your writing is that you are often your own worst critic. The best thing you can do is keep in mind that you’re an industry expert and leader, and you know what you’re talking about. Also, you can always have someone on your team review your work so you can fix anything you need to before you publish it.

4. Crunched For Time

As the clock ticks away, you can feel yourself getting more anxious while staring at the three words you’ve written since you started 15 minutes ago. Instead of thinking about the time you don’t have, think about the time you do have. Whether it’s an hour or 25 minutes, use it as best you can to get your ideas down on the page – even if it’s not perfect.

How To Avoid Content Anxiety Like The Plague

You know what they say…Practice makes perfect. This is a little like that. But here’s how we confidently publish without a hint of anxiety. 

Find The Root Of Your Anxiety

It’s important to assess what’s going on in your head that gives you content anxiety. Is it your perfectionism? Your control freak tendencies? Your fear of people judging you? Or not feeling like you’re on par with your competitors (even if they are lightyears ahead of you)?

I’ve raised my hand to all of these questions before. It’s a tough space to be in, but knowing what’s going on is important, so you know how to deal with it. 

Write Down What You Observe

The best way to gather content ideas is to sit and observe. Talk to your target audience and listen to what they care about most. Remember, the content you’re writing isn’t for you. It’s for your customers. Jot down notes about their experiences throughout the buying process, and you’re bound to come up with one or many ideas to discuss.

One of my personal best examples of this? Welcome to the Hooter Meter. Yes, as in the restaurant chain across the U.S. known for its wings, beer, and…buxom waitstaff.

Years ago, I worked on an article with another professional discussing the ability to judge the economy based on how well the local Hooters is holding up. The Hooters observed was slow at the time as gas prices reached a 17-year low, and waitstaff hula hooped outside to drum up some business. Since their normal oil and gas customers were being laid off and cutting back on eating out, they needed new marketing tactics to get paying customers in the door. It was an observation we didn’t expect to make, but we’re glad we did!

Ask Yourself…Does My Customer Care About Your Topic?

Before you spend a ton of time writing content you can’t use, ask yourself if your customers care about what you’re covering. If it isn’t a part of their customer journey, skip it. The point of creating relevant content is that it’s relevant to your customers, not yourself. Make sure it matters before deciding to move forward.

Focus On Whether You Can Add Value To Your Target Customer With Your Content

I often ask my writers…What’s your angle?

What I’m really asking is that whatever content you create has a:

  • Point
  • Potential solution
  • Call to action reflecting that solution

Content that hits these three goals is much more likely to produce the results you’re looking for. Remember, your writing shouldn’t cater to you and your needs as a business owner. It should speak to your target audience by relating to their pain points, emphasizing their problem, and offering your services as a solution that saves them time and money. 

If the benefit isn’t saving them time or money, explaining how other benefits will be worth the purchase or conversation is essential. If your goal is to ease up on “sales speak,” keep them engaged by offering educational or other helpful materials within your content.

Unsure where you stand regarding your company’s messaging? We will help you figure it out.

Never Publish In The Same Day

Deadlines are critical to most small businesses. But you don’t want to compromise the quality of your content by rushing through your review process just to hit Publish

Even if you promised yourself to get through everything and make meticulous edits by 4pm but it’s now 9pm, save it for tomorrow. You’ll be fresh, energized, and able to use more of your time carefully editing and reviewing whatever is in front of you. 

Publishing content that is “right” the first time certainly saves you from having to go back and edit again, rewrite sections, and repost it for everyone to see. Rushing might make your deadline work, but it will take away from the quality of your message. 

Adopt A Mindset Of…Perfection Will Never Exist, But It’s Better In The World Than In My Head

Perfectionists…type A personalities…and (sometimes) nit-pickers. There is nothing wrong with you if you claim these personality traits as your own. These qualities are often needed to become a successful business owner. And I will be the first person to raise my hand to claim these. 

However, perfectionists are also notorious for falling behind on executing personal projects. This makes it hard to feel confident about your content before putting it out into the world. But a ton of unpublished content waiting to be “perfect” before it’s published only takes up space on your computer. It doesn’t do you any good otherwise.

Let go – post your content after proofing for any glaring errors and breathe. You will be just fine, and what you have to say is still valuable. Perfection doesn’t exist, so it’s okay to let go.

Skip Out On Unnecessary Content Anxiety & Outsource Copywriting For Your Small Business

After years of establishing our processes and workflow, we help business owners like yourself relax regarding content copy. Our experienced copywriting experts handle it all, from long-term campaigns to one-time projects!

If you’re someone who struggles with letting go of imperfect copy or delegating to others, we will help! Our services are also for those who can’t find the right words to express themselves or for those who simply have no time to write.

Reach out and let the copywriting team at FocusCopy think about your content, so you don’t have to.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
How We Use ClickUp to Manage Our Content Production Calendar

How We Use ClickUp To Manage Our Content Production Calendar

If there is one thing we do better than other copywriting firms, it is managing our content production calendars. It’s critical for our business to succeed and would normally require a lot of preparation and planning. But our professional copywriting business uses a management application called ClickUp, packed with features to keep our calendars in line and on the move.

We quickly realized that talking about how we manage our workload can help a ton of other small businesses out there manage theirs. Using a management system like ClickUp can operate seamlessly within your budget – or without paying a single dime.

When every hour is accounted for in your day, you should have the tools to navigate your time to the best of your ability. Time management isn’t always an easy skill to master. From professional copywriters to other small business owners out there, here’s how we use ClickUp to manage our content production calendar.

Looking for additional strategies to improve productivity? Download our free guide, Easy-to-Implement Scalable SOP Framework.

What Is ClickUp? 

ClickUp is an all-in-one online project management tool that tracks your workload, follows the chain of work, and acts as a filing system. Furthermore, it has a ton of features that assist your daily responsibilities, like meeting notes, collaboration add-ons, organization tabs and folders, and so much more.

I know! It sounds like a lot, but we’ll break it down to show you how it’s helped us stay organized and efficient. 

What Is A Content Production Calendar?

Your business’s content production calendar should be a broad view of the ongoing and upcoming projects you have. You can also have a different calendar for different avenues of your business. For example, you may have one for client projects and another for marketing efforts.

It helps to divide your projects into labels like:

  • Active or open
  • Call made
  • Closing out
  • Closed
  • Onboarding
  • Complete
  • Due date

This way, everything you need to keep an eye on is on the calendar, and you know where it stands in the line of production. 

You can think of your content production calendar in ClickUp like a desktop calendar you might have in front of you. Instead of tearing off a new page at the beginning of the month, everything you need is digital. Another big benefit of using ClickUp’s online calendar is that you can view it as a list or in a digital planner, which is a huge plus for those who are more visual thinkers.

How We Manage Our Content Production Calendar With ClickUp

As you may guess, your content production calendar is your lifeline as it allows you to keep up with everything that’s going on around you. We use ClickUp’s content production calendar by using the Spaces section to divide our workload into work we do for clients and then for our own scalable growth.

Managing Client Work

Assigned work breaks down into individual labels for each one of our clients. Then it’s divided into various phases, depending on where we are on our timeline. From each phase, tasks are arranged based on due dates and named according to the correct project. All of this allows us to maintain a digital filing cabinet with everything we need, including meeting notes, calls, and anything else to help us as we write.

Tracking Brand Growth

Client work is its own category, which means the work we do to support our business is also its own section. Our marketing efforts divide up into particular sections like Email Marketing and Social Media. Each subsection is a virtual file that opens up to ongoing, upcoming, or completed tasks. Again, you can set due dates for each item so they appear on your visual calendar.  

Brain Dump Topic Ideas In One Place

Choose where you want to keep track of your ideas, notes, and meetings with anyone. So, instead of using 100,000 randomly placed post-it notes, you have everything stored where you will easily find it. Instead of a visual calendar, think of this feature as a digital notebook organized for you through ClickUp.

We keep a document in the same place as our topic reviews for each client to throw in new ideas and “dump” them into one place. These files are internal, so you won’t have anyone outside your organization see them…or your super scribbled notes. Feel free to throw in half-baked thoughts, tidbits of information, and random topic ideas whenever you need to. Using an online system prevents the information from being lost, while enhanced security keeps your notes between only you and whomever else you decide to share them with. 

When it’s time to review new or refreshed ideas, you can refer to your topic document and select from everything you’ve added over time. It will all still be as you left it, so you’re actively preparing for meetings beforehand and not scrambling to develop new ones on the spot.

Use Your Content Production Calendar To Balance Content Pillars & CTAs

You can also divide your tasks based on which type of content they cover, known as content pillars. Because scaling your business isn’t just about creating new content, it’s crucial for you to make varied, quality content.

As an example, if all you’re focusing on is producing 10 new blogs a month for a year, you’re limiting your potential. Other avenues of your marketing efforts are being ignored by not diversifying your content. Think of a few broad topics to create pillar pages on and use those to splinter into other channels like social media posts, blogs, lead magnets, and other material.

You want to focus on generating content that hits the following keys consistently:

  • Promote
  • Education or inform
  • Engage
  • Motivate or inspire

The idea of each piece? To get your audience to take action…any action! Whether you want them to buy, download, shop, or book an appointment, here is where you weave that action in.

We’re just going to leave this free download about Easy-to-Implement Scalable SOP Framework right here.

How Implementing Content Pillars Works

Own a bakery? You may have an entire web page generally covering wedding cakes. Then, you can splinter that content into so much more, answering questions like…How much does a wedding cake cost per serving? Or Why are wedding cakes so expensive? 

As the industry expert, you can answer these questions any way you like and prompt readers to take action like:

  • Book a wedding cake consultation
  • Download a free wedding cake flavor profile booklet
  • Reach out to our wedding bakery team for a custom order

The options are limitless, and it all starts with one solid idea.

Schedule Your Team Based On Availability

Finally, a visual content production calendar with clear-cut due dates and tracking for your employees. Through ClickUp, we use this feature to keep an eye on our schedules and view the workload of others. As a business owner, you can view the same information and adjust workloads accordingly.

Have an employee on vacation? What about extra time left on the schedule? 

Quickly shift assignments from one person to another, so nothing slips through the cracks. You can also make adjustments within each task to alter due dates and responsibilities and add notes just in case. Use helpful automation tools and content production calendar management software to keep projects going without missing deadlines. 

Keep Your Content Production Calendar On Track With FocusCopy

On top of using software like ClickUp, we also have other processes in place to streamline our writing process. Our goal is to deliver quality content to your inbox on time or before you expect it! Having so many organizational processes in place allows us to offer full-service copywriting to small businesses across the U.S. whenever you need it. So, wipe the sweat off your brow and leave your writing responsibilities to our team of professional writers

Before you go, explore more Easy-to-Implement Scalable SOP Framework tips and tricks right here!

Implement Our Scalable SOP Framework & Scale Your Business Processes With Ease

become more process-oriented, productive, & focus on what moves the needle the furthest with this framework
what to look for when hiring content writers

What To Look For When Hiring Content Writers

How do you know what to look for when hiring content writers? 

You’re a small business owner, which means you must justify every cent of your budget. 

As a writer, it’s my job to delve into my creative superpowers. However, as a business owner, I also understand why it’s hard to know what to look for when hiring creative professionals. 

Writers tend to have resumes longer than a page and freelance work sprinkled into their experience. Because writers are part of the creative process, it’s also tough to put an exact number on a project’s progress (psst…I have a tip for this, too). But there’s more to finding a quality content writer than a lengthy resume. 

If you’re looking for a content writing professional, I suggest using these 7 qualities of a content writer before you make the big hire.

Don’t want to spend too much time and money sifting through what to look for when hiring content writers? FocusCopy is the jolt you need to get your copy going.

What Is A Content Writer? 

Content writers use a combination of creativity and optimization to ensure their writing hits the right goals and ranks higher on search engines. The first part is key to making your copy flow, while the second is crucial for your online presence. 

A content writer will work with you on your website to improve your search engine optimization (SEO), allowing more people to see your content. A quality content writer will usually work on creating consistent content rather than focusing on a one-and-done project.

Why Does Your Business Need To Hire A Content Writer? 

Copywriter, content writer, editor, and simply writer are all used interchangeably. But they don’t truly mean the same thing. A copywriter can tell a story or sell a product or service by engaging their audience and converting them with persuasive writing. A content writer focuses more on educational information and other technical aspects to get your content in front of your target audience faster.

Need a team of writers to take on your copywriting and content writing? FocusCopy is here to help.

7 Traits To Look For When Hiring A Content Writer 

There are many content writers out there, but here’s how you find the right one.

1. A Willingness To Learn

One of my favorite quotes by Albert Einstein is,

“The more I learn, the more I realize how much I don’t know.”

Albert Einstein

Even after years of formal education and work experience, there’s always an opportunity to learn something new. Your content writer should be open and excited to learn about your business, operations, and anything else you can teach them as a professional in your field. Ongoing education creates room for better writing and a stronger connection between yourself and your content writer. A content writer who strives to quickly pick up your company’s purpose and turn those thoughts into words will be your winner.

2. Pride Is In Their Work, Not Their Voice

A good question to ask during your interview is, “How would you describe your personal writing style?”

Then ask, “How would you describe your writing style when it comes to your clients?”

It’s important to ask both because every writer has their own style, but their professional success depends on the work they produce – not typically their own voice. 

It helps to ask for a portfolio or samples of their writing before you decide who to hire. Their sample work will give you a good idea of what level of quality you can expect and insight into how they write across several industries. How you measure the quality of their work leads us to our next tip.

3. Substantial Documentation For Quality & SEO

Your content writer should track SEO content over time to ensure that it’s producing tangible results. A method to track quality content writing is done by measuring key performance indicators (KPIs). This can look like your:

  • Audience reach
  • Sales made
  • Amount of increased referrals
  • Number of calls to action made
  • Increased visits to your location or website

Don’t worry about using another business’s KPIs to determine your success. Find one appropriate for your company and use it to measure your success moving forward. 

As you see an increase or decline in results, have open conversations often with your content writer. Open communication while working together lets them adjust their methods when needed to reach your collective goals. 

4. Knowledge Of What Your Target Audience Needs & Wants

You wouldn’t consult with a dermatologist for heart surgery. You might talk to a general surgeon, but it’s ideal to speak to someone who specializes in what YOU need. 

Apply similar logic to find a content writer. If your audience expects a professional tone and industry-heavy jargon, find someone who understands this or has worked in your industry before. 

You can also find a content writer who can adapt their writing to the proper audience. Their writing should have the ability to connect with the reader and relate to them in a way that feels natural. Writers with various work backgrounds, agency work, public relations, and other marketing creation will most likely have the experience necessary to give you what you need. 

SEO is still important, but plugging in content that ranks higher on Google can feel robotic. A good writer will weave in optimized content while making the copy easy to digest.

5. Ability To Take Constructive Feedback Without Wilting

Have you ever heard that creatives can be sensitive?

While we all have our moments, we’re professionals like anyone else. Being able to take criticism and apply it with care is definitely one of the qualities of a content writer. This is important because then, you can talk to them freely and as an expert in your field about:

  • Making necessary changes
  • Rewording
  • Refreshing headlines and subheadings
  • Tweaking their style
  • Any glaring issues

Their process for feedback should be swift and responsive, so you can get back on track without missing a beat. If you need edits and revisions quickly, set this expectation beforehand so it’s clear moving forward.

6. Flawless Processes In Place

When searching for what to look for when hiring content writers, find one that is process-driven and organized. If you’re curious about this process, ask!

Processes will include things like:

  • Research and discovery
  • Outlining content
  • Writing
  • Editing
  • Proofreading
  • Revisions

How they take on projects will give you a better idea of how they prefer to collaborate, communicate, and adhere to deadlines. This is a fantastic way to find out if they’re the right fit for the writing you need. 

7. Quality Proofreading

Yes, proofreading is mentioned above, but I’m repeating it because it’s THAT important.

The last thing you want is to hire a content writer who doesn’t check their work! No matter how many keywords appear or how relevant the content is, it doesn’t mean a thing if it has a ton of errors. Trust me. Your customers will notice if the writing itself looks sloppy. Your ideal content writer will check and double-check to ensure everything looks good before hitting ‘SEND’. 

Turn To FocusCopy For All Your Content Writing Needs

As a business owner, time isn’t usually on your side. Your decisions need to be intelligent and quick (but not too quick). 

If you’re looking for content writers with loads of experience, FocusCopy is the team assembled for you – ready when you are. Skip out on printing resumes and scheduling interviews, and fast forward to the part where your writing is taken care of for you. Why search for what to look for when hiring content writers when a team with all the qualities you need already exists?

Save yourself the search and schedule a call with the FocusCopy team today.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
is blogging once a month enough

Is Blogging Once A Month Enough?

Businesses of all sizes and marketers want to know how many blogs are enough blogs?

But, the better question is… What can you consistently do? 

Sure, you can say that blogging three times a week is ideal for your small business. 

But can you actually uphold that type of schedule (and not burnout)?

Unfortunately, there is no right answer, and it truly depends on your goals. You also need to have a few things available to you to keep up with a consistent blogging schedule that will produce relevant content for your business.

Looking for a hot cup of blogging content? Contact FocusCopy today.

How To Determine The Number Of Blogs You Should Publish Per Week

You know those days when you wake up with a laundry list of items on your to-do list, and you feel like crushing it? Maybe you grab your favorite cup of coffee, snack on some strawberries, and feel completely ready to tackle the day. But then you go into a last-minute meeting, add a few more items on your list, and address a few concerns. Before you know it, it’s 4pm, and your list is still looking a bit… heavy. 

It’s okay and it happens to all of us! 

But having an inconsistent schedule can greatly impact your blogging experience if you have unrealistic expectations. Because, unlike other tasks, blogging truly takes time for you to brainstorm, write, and review before hitting the publish button.

So, take a look at the following and create a reasonable blogging schedule that will actually work for you.

Identify Your Goals

What’s the timeline you’re looking to accomplish your traffic generation or blogging strategy? 

If you’re looking to scale and see meaningful results in 6 months, consider publishing more blogs on a monthly basis. But if you want to scale your business sustainably, then find a cadence that works for you. 

Identify each of your content goals – including your target audience, the purpose of your blog, and what action you want your readers to take. Know exactly who you’re speaking to, and write in a way that will resonate with them. For example, if you work in a niche field where most people understand industry terms and famous sayings or phrases, it’s okay to use them. But if you’re speaking to an audience who may not be as familiar with the subject matter, make it simple.

If your idea is to be educational, stick to that and don’t complicate your message. Maybe you want to tell a story. Keep it concise, clear, and to the point. Too much back and forth or personal references may confuse your audience.

Always have a call to action (CTA). Whether you want your readers to call you directly, fill out a form, or look at something else, sprinkle CTAs throughout your blog.

Unfamiliar with blogging or how to get started? Unload your writing duties to the team at FocusCopy.

Delegate The Writing Task

No one knows your business better than you do. But if you don’t have the time, hate writing, or are hyper-focused on perfection, then delegate blogging to someone else. And don’t just choose anyone on your team – even if you feel like they have the time. Choose someone who knows:

  • You and your business
  • How to write with your voice
  • How to maintain their time

Hit all of these marks, and you’ll be able to delegate your blogging to someone who knows how to write in your voice and who you can trust to get the job done on time.

Additionally, no one likes to be micromanaged for responsibilities they are more than capable of doing. You might want to review their work for a few weeks before publishing, which is perfectly fine. You want to ensure they’re hitting the right message, speaking in your voice, and so on. But it’s important to give constructive feedback for a short time and then allow them to take the reins moving forward. And instead of checking in daily or every other day, check back monthly to be certain that your blogging is where you like it.

Schedule The Tasks

In a meeting, it’s one thing to mention that you would like to see actions taken right away. But if you and your team are busy, those items tend to get pushed off more than others when not assigned. Clarify your intentions by assigning blogging tasks, and ask your team to make it part of their regularly scheduled assignments. In fact, a great way to think about blogging for your company is to think of yourself as your own client!

Another important aspect of DIY blogging is allowing yourself or your writer enough buffer time towards the end of each month. Blogging is usually the first to be pushed back in the event of an emergency. The expectation is that you still need those blogs done, but there is some wiggle room in case other items take precedence.

We’ve found that the best way to assign these tasks is by following the order of:

  1. Outline topic and key elements
  2. Write the blog
  3. Edit with the business owner, co-worker, or peer
  4. Revise edits
  5. Perform a (search engine optimization) SEO check
  6. Hand over for a final review
  7. Publish and share the blog post

Have questions about SEO and blogging? Check out our blog How Does Professional Copywriting Help Your Business Grow?

Hold Yourself Accountable

Suppose you have room to write blogs yourself. Schedule that time in your calendar and make it non-negotiable. Mute online notifications, send calls to voicemail, and treat this time as though you’re in a meeting with a client – but the client is YOU!

Don’t stress over looking at a blank page. Your first step is outlining your blog, remember? So think about what you want to say and dump all of it on a notes page. Then organize your thoughts so they flow and make sense. Plug in those three CTAs, and you’re all set! 

Holding yourself accountable also means being real with yourself. If you find that you cannot be consistent with three blogs per week, try one blog per week. Once you build that habit, test yourself and try over time to increase your blog posts per week.  

Our Answer: Publish 2 Blogs Per Month

If you are just starting out or want a good starting point for consistent blogging, start at two blogs per month. This is an easy metric to move up or down. Block out the time for those two blogs and get them done!

Outsource Your Blogs

If you’ve already tried blogging or know you don’t have time for two blogs a month, we can help. We’ve worked with over 80 different companies on their blogging goals by producing high-converting copy to help scale their businesses. Our process is worthy of a chef’s kiss for copy, and we couldn’t be more excited to get started on blogging for your business.

Have questions? Talk to FocusCopy to get started on blogging to grow your business.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words
content marketing skills

5 Content Marketing Skills For Business Owners To Master In 2022

As a business owner, I know you already juggle numerous responsibilities – including content marketing. You might be your business’s marketing director, copywriter, and social media manager on top of everything else you do. But, no matter how talented a writer you might be, every content marketer needs a variety of skills to convert prospects into customers.

As a content marketer, you need to create content to improve sales. No matter how creative or witty your writing is, it’s not worth your very valuable time if it doesn’t profit your company. Improving the following skills will allow great writers everywhere to become great content marketers. 

5 Skills Every Content Marketer Needs To Convert Customers

Whether you’re writing for one small business or a large franchise, every content marketer can benefit from developing the following skills. So, even if you’re the busiest of business owners, make time to improve your content marketing skills and save yourself time, money, and headaches in the long run.

Looking for a team of writers who can consistently communicate in your brand’s voice? Sign up for a virtual cup of coffee with FocusCopy so we can talk about your marketing goals. 

Editing Skills

Even very talented writers still have to work on their editing skills. Make no mistake – editing is not just looking for spelling or grammar mistakes. Anybody can use Grammarly to help with that! While those errors can make a page look unprofessional, editing serves a larger purpose.

When editing a piece of business writing, you want to read and re-read the document. Is your document as clear as it can possibly be? Without clarity, you risk confusing your customers and ultimately discouraging them from working with you. 

Think about how you can use as few words as possible to get your point across. Shakespeare once wrote, “Brevity is the soul of wit.” If you want to truly impress your customers, don’t weigh down your web pages or newsletters with clunky vocabulary words or long sentences. Your readers are busy, and you’re fighting for their attention. So, get to the point! 

There’s an endless amount of content to create to promote your business, so you’ll want to train yourself to write quickly. After all, you have a business to run! So, learning to edit quickly is equally as vital as learning to write quickly.

Search Engine Optimization Skills

Most people have never even heard of Search Engine Optimization (SEO). Regardless, SEO dramatically impacts who learns about your business. When your websites and blogs are optimized for search engines like Google, your website will appear higher on search engine rankings.

If you want your website to ever reach your target audience, you’ll need to brush up on your SEO skills. Even a basic understanding of SEO can dramatically influence the traffic to your website. 

Once you understand SEO, you can make small changes to your website that will dramatically affect your Google ranking. You can research keywords to create strong titles, adjust your sentences for readability, and even include helpful transition words. 

Does brushing up on your SEO skills sound like learning a foreign language? At FocusCopy, SEO is second nature to our copywriters. Schedule a meeting with FocusCopy today. 

Research & Interviewing Skills

As your business’s copywriter, you’ll have to cover a variety of topics. While you certainly know a lot about your business, you might have to write about totally foreign topics. This is completely common for the average content marketer who might write for multi-million dollar businesses one day and for a local mom-and-pop shop the next. 

You’ll want to brush up on your research skills so you can answer any questions you might have while writing. One way to find reliable answers to your questions is to interview an expert. Improving your interviewing skills will allow you to effectively collect data for your copy. 

Time Management & Organization Skills

As a content marketer, you know how difficult it is to stick to a schedule. Writing is often draining, and anyone who has stayed up the night before an essay is due knows what I mean. 

A growing business needs a lot of copy – newsletters, emails, blogs, website pages, and more. And it’s important to keep a consistent schedule. You don’t want your customers to forget about you until you manage to send out a newsletter six months after the last one. 

Creating a content calendar and sticking to it will help keep your business at the forefront of your audience’s attention. Work backward! First, plan how often you want to post a new blog or touch base through an email. After that, break down your goals into daily tasks. If you want to post a blog once a week, start drafting that blog five days (or more) before your publication date. 

Set realistic timelines and schedule enough time to consistently meet your goals. It’s okay if you have to reevaluate and change your calendar! The point is to find a schedule that works for you and your business. 

At FocusCopy, we use a project management software called ClickUp that helps us juggle all the tasks we have to do in a day. You can even use ClickUp to improve your time management and organization skills for all the parts of your life, professional and personal.

Data & Analytics Skills

After you have published your work, it’s important not to stop there. You need to evaluate what works for your business and what doesn’t.

Really, analyzing your data should be the easiest part of content marketing! But, most people don’t want to commit to the extra effort. Regardless, even if you worked really hard on a blog, it might need further tweaking. You might not be hitting the right notes with your audience, or you need to choose more popular keywords. 

Analyzing the performance of your content also helps you to make strategic decisions for future content. You can stop making the same mistakes and prevent yourself from wasting even more time in the future. 

FocusCopy Has The Content Marketing Skills To Grow Your Business

Even if you excel as a content marketer, creating every word of copy for your business is time-consuming and tiring. If you feel burnt out writing your business’s copy, FocusCopy is here to help.

Don’t spend hours of your life writing copy when you know you have a million other responsibilities. We want to grow your business with copy that accurately represents your brand and converts customers. Contact FocusCopy today to get back to running your business.

Focus Your Copy On Conversation & Conversion

Let’s Grab A Virtual Coffee With Us To Discover How To Boost Your Words

content marketing tools

7 Content Marketing Tools To Reach Your Ideal Audience

You’ve spent hours of your life coming up with business and content ideas to get your brand out into the world. But how do you go about marketing your content so your target audience will actually see it?

This is where content marketing comes into play. Since content marketing has such a huge role in the success of your business, you better believe companies have created tools to get the job done. 

To help you establish your brand and get your message to the masses, I’m sharing the tools we use to manage our own content marketing. After all, how did you hear about FocusCopy in the first place?

Tools We Use To Manage Our Content Marketing

The best content creation in the world is mute without successful content marketing tools and strategies. So let the world see and hear about your business. 

PandaDoc Makes Tracking Proposals & Contracts A Breeze

When you’re creating content for a client, it’s typical to send for approval before hitting publish. PandaDoc simplifies that entire process. 

Whether you’re sending proposals, quotes, or contracts, PandaDoc helps to track documents and makes e-signing a breeze. Being able to save templates, and edit them as needed, means we can sign on new clients and make new deals seamlessly. 

With its certified signature page, you can rest assured that your contracts are official and binding. Plus, it makes e-signing a simple process, no matter where in the world you may be. 

Wondering how to use your own voice to get your brand out into the world? FocusCopy can help. Reach out today to learn how we can write copy in your voice and take the task off your plate.

HubSpot Keeps Client Management In One Place

The great thing about my favorite content marketing tools is how they work together!

For instance, HubSpot integrates with both PandaDoc and Google Workspace. It’s a one-stop-shop software for client management. 

Not only does it pull in the documents I create in PandaDoc, but it also tracks my Gmail communications with the clients. So rather than searching my email every time I need to reference notes, I can just log in to HubSpot!

In addition to having all client communication in one place, I can easily review all documentation and contracts in the same place, too. It’s a win-win for tracking client progress and having everything I need in one spot.

Moreover, clients and potential clients can schedule meetings through my HubSpot link. Because it connects to my Google Calendar, it acknowledges times when I’m busy and recognizes availability in my schedule. Another thing that I love, it ensures I have a 30-minute buffer between meetings. If you’ve ever found yourself with 9 hours of back-to-back meetings, you understand that those breaks are necessary!

ClickUp Helps Keep Tasks On Track

As your business grows, it will get more difficult to keep track of the to-do list in your mind. That’s why using a task management tool, like ClickUp, is so helpful. 

ClickUp allows you to customize the tracking phases of each task. Additionally, you can assign team members to different tasks and include all of a project’s documents in one easy-to-navigate location. With features such as time tracking, we know exactly how long it takes to complete each task. This allows me to analyze my team members’ strengths and know where they may need help in other areas. 

Like I mentioned above, I love how these tools work together. ClickUp connects to Google Workspace, which allows me to send emails via ClickUp.

Furthermore, we can create entire processes to meet our exact needs. For example, our clients who are on a retainer basis can upload documents directly to ClickUp. It keeps everything in one place and our productivity thriving. 

Not every business owner has the time to dedicate to writing copy. That’s where we can help. Contact FocusCopy today so you can get back to focusing on what’s most important. 

Google Workspace Elevates Collaboration

Google has come a long way from just being a search engine. Formerly named G Suite, Google Workspace makes creating, collaborating, communicating, and tracking documents simple.

Users can access the same documents in real-time, offer suggestions, leave comments, and even tag others in for review or questions. Additionally, Google Workspace can link to HubSpot and ClickUp.

Moreover, through Google Workspace, we can manage permissions allowing only who we want to have access to certain documents.

While Google Workspace offers so many services, it’s a safe bet that you can work with the basic package. It’s filled with familiar layouts that are easy to learn and use. So start small, and adjust as your needs grow.

Google Drive 

The days of saving everything directly to the computer are over. Google Drive is a cloud storage service that allows users to save and organize files and documents. It’s simple, secure, and accessible from anywhere with an internet connection. 

Google Calendar

The calendar that keeps my world in order! With its ability to link up to both HubSpot and ClickUp, I never miss a beat. Plus, team members can view each other’s availability making in-house meetings easy to schedule.

Google Meet

Everyone has been on Zoom at some point by now. But did you know if you already have Google Workspace, you don’t need to pay for Zoom or Slack for that matter? It has all the functions of Zoom, but it’s easier to use, and you likely already have access.

Google Chat

Very similar to Slack, but without the cost, Google Chat keeps the FocusCopy team in constant communication. We set up our Google Chat to be like Slack. Our favorite functions include private messaging, group threads for each client, and the ability to set up Google Meets immediately within the chat. 

Google Docs

There’s a good chance you are familiar with Microsoft Office, and if you are, you’ll realize quickly that Google Docs works just like Word. From the layout to the functionality, it’s a seamless transition. However, there is an added benefit of being able to send documents to clients for review. We typically set client permissions to comment only to make sure we get their feedback on deliverables without worrying about permanent changes being made accidentally.

WordPress

WordPress is by far the easiest content management system (CMS) on the market. While many startups like to use Wik and Squarespace, there is a huge benefit of using WordPress instead. For starters, you actually own your website and have the ability to switch hosts. With the competitors mentioned above, you risk losing your site if you miss a payment. 

Additionally, WordPress is known for its great blog posting function, which we obviously love. And there are millions of themes to allow users to customize their sites exactly how they want. 

Did I mention how user-friendly WordPress is? I’m no website developer, but I can navigate website development on WordPress with no issues. If Lauren the Copywriter can handle website devo on WordPress without calling the IT guy, so can you!

Elementor 

There are a ton of page buildings out there, including Divi, Beaver, Oxygen, and so many more. But Elementor is by far my favorite – plus, it works with WordPress! 

With Elementor, your website will look both custom and professional. Plus, you can make changes at the drop of a hat. After all, you need to update your website copy frequently to keep it relevant and effective. 

Another great part of Elementor is the community support. We’re considered experts in this community and field questions of other users pretty often. Sometimes, that human-to-human help and advice can make a world of difference. 

Yoast SEO

WordPress has made using plugins so easy that they work seamlessly together. The FocusCopy team uses the Yoast SEO plugin to ensure our content always meets the highest technical SEO standards. 

The world of SEO is constantly changing, and we want to make sure we’re keeping up with the latest updates. This is just one way we ensure our clients’ content is steadily climbing the Google ranking ladder. 

Let FocusCopy Manage Your Content Marketing For Real Results

Does running your business take up all of your time? We understand, and we can help.

For busy business owners like yourself, running the business and getting your message to your target audience are two separate jobs. We help people just like you by creating copy in your voice to help establish and grow your brand. Ready to see growth while reaching your ideal customers? Contact FocusCopy today to get started.

Focus Your Copy On Conversation & Conversion

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