Are you a business owner with a blog you haven’t updated in a while?
Perhaps you’ve thought about launching a blog but aren’t completely sure why blogging is important for businesses.
As copywriters, one of the questions we receive most often includes whether businesses really need a blog or not. But, it’s a loaded question with a (somewhat) complicated answer.
You should first know that about 77% of people read blogs online regularly. That alone might not be enough to convince you to get going on your blogging journey, but you should also know that 61% of online users make a purchase after reading a blog.
See? You have much more of an influence than you might think.
Try to think of your business’s blog this way…
You don’t need to have an extra voice within your industry to be seen, heard, and understood. But wouldn’t it help if you did?
Interested in starting a blog for your business? Let’s talk about how a blog can help your profitability, brand awareness, and so much more.
1. Build Brand Awareness
Building brand awareness through your business’s blog makes customer interactions feel more like a friendly conversation instead of an outright sales pitch. If used the right way, your blog can be seen as a tool for your audience.
In fact, more than 40,000 Google searches occur every single second. Of these searches, many people turn directly to How To, DIY, and other blogs that teach them how to do something.
Whether it’s exactly what they were looking for or not, they increase engagement and web traffic for that business with every click. It’s like being able to walk down the street and pop into stores they’re interested in without feeling the immense pressure to purchase something.
If your audience likes what they see, they’re more likely to share it with friends, family, co-workers, and beyond. The more your message is spread, the more opportunities you have to make an impact with your business at the forefront.
2. Include Long-Tail Search Keywords
Long-tail keywords are essential for blog writing. This is because when most people perform an internet search for something, they usually type in a thought, phrase, or string of keywords that will give them the results they need.
For example, let’s say you’re a local bakery looking to drum up more business. Your audience could just search “sugar cookie” and end up with a few million results. But they’re much more likely to find exactly what they’re looking for by typing in more specific, long-tail keywords like “best classic sugar cookie recipe with butter” or something similar.
As your bakery’s blog creator, using the entire long-tail keyword within your heading, subheadings, and overall unique content pushes your blog to the top of a user’s search results. This means you’re more likely to be seen by your target audience.
Meanwhile, your target audience is more likely to click on your blog to find what they need and potentially explore other offerings like your products and services. They might even feel inclined to sign up for something – which leads us right into our next big benefit.
3. Construct A Larger Following
Use your blogs to attach powerful call-to-actions (CTAs) like:
- Subscribe to our newsletter
- Follow us on social media
- Join our course
- Download your free guide
And these are just to name a few!
Your CTA options are unlimited and serve as a great way to keep your audience engaged with your brand long after they’ve hit the little x button. Use your blog and a solid CTA to gain more followers interested in your brand.
4. Increase Crosslinking Opportunities
One of the best ways to create an authentic experience through your blogs is by crosslinking within them. Crosslinks in blogging are one of the best SEO tools you can use to improve your online presence. It boosts your SEO and gives you a chance to optimize the use of your owned domains to the best of your ability.
What Is Crosslinking?
Adding crosslinks to your blogs allows you to guide readers to other pages on your website that you want them to see. They also provide an opportunity to attach shared categories or tags to them. This way, you continue showing up higher in search results.
Crosslinking allows businesses like yours to increase exposure with minimal effort. So, even if you’re a marketing business discussing blogging for businesses, you can also pique the interest of your readers who might simultaneously be searching for copywriting for businesses (see what we did there?).
5. Widen Content Splintering Opportunities
Alright – you have long-tail search keywords to help you with blog topics, a few ideas for CTAs, and an understanding of how crosslinking can help.
It sounds exhausting! But you don’t need to create everything only to use it once.
Take the information you’ve given in your blog and splinter it into other marketing avenues for your business. Doing so means that you can avoid:
- Retyping your thoughts
- Spending more time on content creation
- Skipping out on posting to your socials
Break everything down section by section, point by point, or however else you see fit.
Want to create a wealth of content starting with a blog for your business? Let’s get going!
6. Become An Authority Leader With Each Topic
This is a good one.
Blogging establishes your voice within your industry and community. By offering valuable information that readers can truly rely on, you become much more trustworthy and memorable moving forward.
And you know what we love to say about people who do business with others?
People do business with businesses they know and trust.
Offering your voice as an authority leader within your industry allows current and potential customers to feel as though they know you, can trust you, and can look to you for future insight – which brings us to our final reason for having a blog for your business.
7. Offer Valuable Answers & Advice
You are able to offer answers to many frequently asked questions that your customers continuously have. Answering them in a blog (or several blogs) gives your audience direct access to you and your expertise without wasting time on the phone or in your inbox going back and forth about the answer.
The truth is that there are certain things you know about your business that others might not know. This makes blogging about it the perfect way to bust any popular myths while providing tangible solutions through your products or services.
We Know Why Blogging Is Important For Businesses Of All Types
Our team knows how important it is for businesses to have a blog. We also know that entrepreneurs are usually strapped for time with no idea where to start (it’s part of our why).
FocusCopy is here to help.Need help launching your business’s blog? Chat with us to get started.