Are you part of the Swiftie movement? Whether you’re a fan or not, there seems to be a method to the madness when it comes
Does your business’s copy include a pain point sandwich? What’s a pain point sandwich? We’re glad you asked! Good copywriters know that connecting with an
Are your marketing efforts reaching your ideal customer? There’s a whole science behind writing for business. Copywriting soft skills are critical to provoking emotion. And
Small business owners will spend between $2,000 and $10,000 to build a new website. Many business owners understand it takes a little time to pick
The key to good copywriting is consistency. But how do you guarantee consistency in your copywriting when multiple people write for a business? All copy
When you scroll through blogs and articles, are you really reading every single word? Or are you like the majority and find yourself skimming through
Copywriting is so much more than typing out a string of words. It influences the human mind and evokes emotion that encourages readers to take
Did you know your hook could be all it takes to capture your target audience’s attention, even if you don’t consider yourself a great writer?
You have your product, a clear idea of what it does, how it helps people, and the price of sale. And you have all the
As a business owner, you have a lot on your plate. But avoiding inevitable mistakes business owners make when it comes to copywriting is essential.
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
