Networking

Automated Email Campaigns

5 Automated Email Campaigns To Streamline Your Follow-Up

Life is hectic with the constant noise, never-ending notifications, and distractions galore. It’s only amplified when you’re an entrepreneur, wearing multiple hats to manage your business(es). And all that busyness doesn’t leave you much time to send out emails to stay in touch with your prospects or customers. 

Enter stage left…Automated email campaigns

These are amazing tools to add to your marketing toolkit and help you to further build your know, like, and trust factors – which you should always be working on even after you’ve signed the client. 

But where do you start? Which campaigns do you need to focus on first? After managing email lists of over 27,000 and testing numerous campaigns for dozens of companies, we’ve identified 6 automated email campaigns every company needs. 

Implement These Automated Email Campaigns

The whole goal of implementing these automated email campaigns is to free up your time while still building brand equity with your audience. 

Indoctrination Campaign

Indoctrination is where you introduce yourself to your audience and give them the lay of the land. My Co-Founder, Stuart Broderick, jokes that this type of campaign sounds like what aliens would use. But if aliens came to Earth, they’d need to tell us how they now want to run the planet.

I digress…Indoctrination campaigns are simply 3-5 email campaigns that introduce you to them, share more about how they can connect with your brand on a deeper level, and set communication expectations. 

You can send subscribers into this campaign after they’ve:

Networking Follow-Up Campaign

Any introverts reading this blog? As a BIG introvert, I tend to avoid networking events like the plague. Because of that, I’ve found that networking one-on-one is a lot more productive for me. But all that time invested into those conversations would be wasted if I neglected to follow back up with them and book another conversation. 

That’s why it’s so important to implement a networking follow-up campaign. 

After every networking meeting, I put them in a campaign to follow up on a given timeframe to schedule another call. 

What’s funny is that the timing is usually perfect because they are now thinking back to their conversations and they think I’m on top of following up. 

Can I tell you a secret? Follow-up is the last thing I want to do at the end of the day. So I’ve automated it. And the results have been amazing. 

Long Term Nurture Campaign

Want to shorten your sales cycle? Frustrated with prospects ghosting you after what seemed hopeful? Feel like your current follow-up strategy isn’t effective? 

Cue the long term nurture campaign. 

This campaign is filled with regular emails that educate, inspire, and make your prospects think. When we first launched this type of campaign in March 2022, we weren’t really sure what to expect. Would prospects get annoyed? What could we even expect? 

The results astounded us. 

We had referrals that had gone cold for 2 years reach back out to us for services. Others needed a quarter or two to come back to the conversation. Prospects also implemented some of the tips we included in our emails and saw a lot of success. 

But what did we write about? We’ve included all the prompts we used inside this free guide

Referral Partner Nurture Campaign

Similar to the long term nurture campaign, you need to follow up with your referral partners – the people who are working with your target audience. Educate them how they can refer you, add value to their client conversations, and even improve their businesses. 

Sales Meeting Follow-Up Campaign

Lastly, sales follow-up is essential. Something as simple as a “thank you for your time today” goes a long way for the relationship. After each sales call, we trigger a response based on the outcome. The emails always include a “thank you”. But we have several outcomes to set expectations: 

  • Requested a quote
  • Wanted a pricing list
  • Ordered a proposal
  • Want to hold off until a future date

Of course, we probably over-customized. So feel free to implement a simple thank you email!

Use These Prompts To Improve Your Automated Campaigns

At the end of the day, it’s one thing to say you need to set up automated campaigns. And in reality, they are fairly easy to set up. But it’s an entirely different task to actually write the copy for each of those emails. That’s why we developed and tested 52 prompts that you can use to steer your writing process

Maintaining meaningful connections with your clients is still possible when using automated technology to do so. Find out for yourself!

Prospects Slipping Through The Cracks Of Your Sales Pipeline?

You may be leaving money on the table if you aren’t following up with them regularly and relationally. 

networking events to convert leads

How To Use Networking Events To Convert Leads & Improve Your Business Writing

Networking…We know it’s the key to a successful career. Small business owners know this more than anyone…And it’s a lot of pressure. You’re trying to grow an entire business, all while navigating crowded happy hours. The connections you make can lead to potential customers or profitable partnerships, but how do you take advantage of these opportunities? 

While you might thrive in normal social situations, networking is a different sort of beast. How are you supposed to build a genuine connection with someone while you’re looking for the right opportunity to share your elevator pitch? Don’t worry! It’s not uncommon for confident speakers or even lively extroverts to struggle at networking events. 

Building connections in your business life doesn’t have to feel like you’re a door-to-door salesman, endlessly reciting your memorized sales pitch. There are easy strategies you can implement that will allow you to make the most of your networking events, improve your business writing, and create potential leads.

In order to get the most out of your networking events to convert leads, you have to:

  1. Take control of the conversation
  2. Offer valuable advice
  3. Get vulnerable
  4. Identify new pain points

4 Steps To Making The Most Of Your Networking Events

Your networking events can help you grow your business – if you have the right conversations and follow up with those conversations after the fact. 

Do you have strong, converting copy to send to your networking contacts? Schedule a call with the FocusCopy team to learn how we can help. 

Take Control of the Conversation

Taking control of the conversation means asking questions and directing the conversation. In our experience, the more you get the person you’re chatting with talking, the better the outcome. After they talk enough, they’ll naturally flip the script and ask you questions – usually what do you do?

And you better be prepared to respond with an elevator pitch. No, we don’t want to hear a canned response. We want to hear a custom and succinct pitch that responds to everything you just heard from your networking partner. 

Don’t Be Afraid To Get Vulnerable

Even as you take control of the conversation, it’s essential to dig deeper. Surface-level conversations are not going to do anyone any good. That’s why you need to express a little bit of vulnerability. Sharing some of your “scars” increases the likelihood of the other person becoming vulnerable. 

And when there’s vulnerability, there’s a developing relationship. 

Here are a couple of questions to dig deeper:

  • What is the biggest problem you’re facing in your business right now? 
  • What are your biggest goals?
  • How does [insert what they are doing] drive you? 

Make Yourself The Expert

As you’re listening to the other person, it’s important to find opportunities to insert lessons learned, resources, and/or contacts that would help that person find success quicker. Obviously, you don’t want to be a know-it-all, but it could look like this:

  • It’s amazing that you’re launching digital courses! How are you marketing those courses? 
  • You have a great company name. If you haven’t already, I’d get that trademarked. Let me know if you need an introduction to a great trademark attorney. 

When you offer help or support, you establish yourself as the expert. More often than not, you become known as the person who knows people. This is a very special place to be!

So what are the benefits of this strategy? 

  • You have a boosted brand image as being a helper
  • The people you help will want to return the favor and help you
  • You feel good about serving without expecting anything in return

Need help positioning yourself as an authority in your industry? Contact FocusCopy to learn how to build credibility in your copy.

Identify Pain Points To Use In Your Business Writing

Of course, this wouldn’t be a FocusCopy blog if we didn’t touch on writing!

As you listen to people in your networking events, take note of the following:

  • Their pain points
  • The way they are phrasing their problems
  • What they actually want or need to solve that problem
  • The help they’ll actually accept

All of those points can be used and crafted into really effective copy! 

And when you apply it to either written copy or another elevator pitch, you’ll be shocked at how people respond to it. 

Transform Your Conversations Into Effective Copy

Networking events were actually how we discovered the core problems we solve. People weren’t that interested in improving conversions on their copy (shocking, I know). But what they were really interested in was how we could take the one marketing task they despised or took way too much time off their plate. If you’re ready to take what you’ve learned from your networking events, let’s have a conversation about how we can apply it to your messaging. Schedule a call with the FocusCopy team today.

Focus Your Copy On Conversation & Conversion

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