5 Benefits Of Content Writing For SEO
In marketing, the term SEO gets thrown around A LOT. But hearing it coming from so many different directions doesn’t necessarily define its importance or why it should matter to you.
Have no fear, FocusCopy is here to explain the benefits of content writing for SEO!
For starters, SEO stands for Search Engine Optimization. In more basic terms, it’s the strategic process of getting your web pages to rank higher in Google’s search results.
Are you wondering why Google is the SEO ledger board when other search engines are at play? According to Statista, companies that rank on Google are more likely to get the most business than those who rank on Yahoo or Bing.
When you search a topic in Google, do you sift through the results and choose to read an obscure article on the 8th page?
Okay, so maybe you do.
But the majority of audiences click on links closer to the top of the first page. It’s easier and safer to assume those results will be most in line with what you’re searching.
How Content Writing For SEO Helps Your Business
Wondering if keeping SEO a goal in your content writing is worth it? Here are 5 reasons content writing for SEO helps businesses succeed.
FocusCopy can help your business create the right kind of buzz with successful content marketing strategies. Schedule a time to chat here.
1. Increases Your Google Ranking
Where your business ranks on Google can seriously affect your business. After all, you want your ideal audience to be able to find you, right?
If you’re not ranking high enough in search engine results, then you are severely limiting your brand’s reach. Content writing for SEO can help you seriously increase your rank and visibility to a larger audience.
However, it’s important to remember that content writing for SEO is a science. Successful content writers utilize specific elements to write quality content that positively impacts SEO.
Google’s algorithm uses over 200 factors to rank web pages. However, these factors also tend to change. This means copywriters, content writers, and other marketing professionals are responsible for always keeping up with the latest trends and changes.
To save you hours of valuable time, here are a few things to keep in mind for your content writing:
- Strategic keyword placement
- Formatting should include elements like H2 and H3 headings
- Thoughtful use of the meta description and title tag
- Backlinks to your website and other credible sources
- Legal use of personal or public images
However, the real science lies in utilizing these SEO boosting tools while keeping emotion-provoking content as the central element. More simply, don’t forget there are people on the other side of the screen craving a human connection.
2. Builds Your Brand Awareness & Authority
You believe in your business. Otherwise, you wouldn’t have started it in the first place. Give other people a chance to believe in and support your business, too.
But to do this, you need to let them know it exists.
Content writing for SEO is a great tool for building your brand awareness. Even better, content writing for SEO can also elevate your brand as an industry leader. With more visibility and higher authority, your audience has more confidence in your business. Otherwise, you risk being just another business in a long line of results.
FocusCopy leverages your brand messaging and credibility to write content that helps your business reach and engage with a larger audience.
3. Keeps Your Audience Engaged
Capturing the attention of your target audience is one thing. But keeping that audience engaged requires an entirely different strategy.
If you consistently publish meaningful content that answers your readers’ questions, they are more likely to return to your website. And after finding value in your website, the likelihood of them converting into paying customers also increases.
However, too many dead ends after clicking on your links will have your audience saying, “Thank you, next.”
Don’t let your message fall flat. Instead, learn how content writing for SEO can have your audience giddy to see your latest newsletter, read your latest blog, and more.
Celebrate each stage of engagement as it is a stepping stone in your customer journey. Furthermore, nurture each engaging audience member because you would never want to alienate what could be your biggest lead yet!
Need help strategizing how to engage your audience and boost SEO? Connect with me here and let’s start planning!
4. Boosts Your Business’s Conversion Rates
Different from copywriting, the goal of content writing is to engage your audience with information or entertainment. But it’s important to realize that content writing is an effective tool you can use alongside copywriting.
For context, the goal of copywriting is to persuade readers to take action. Think of content writing as copywriting’s sneaky sister.
Thoughtful content writing keeps your audience engaged. Meanwhile, the goal of both content and copywriting is to market your business’s offerings.
All this to say, quality content helps increase your business’s conversion rates. This means you can effectively utilize your content to make more sales and grow your business.
5. Helps Your Ideal Customers Find You
Word-of-mouth marketing can work in certain situations. But the problem is that it severely limits your brand’s reach.
For your business to be successful, you need to get out of your social circle. Help all of your ideal customers find you by boosting your web presence. Opening up your brand awareness to a larger audience means higher conversions, sales, and, ultimately, revenue.
As marketing professionals, we’ve seen too many small businesses get caught up in the whirlwind of friend and family support. Some small businesses have even made the choice to scale based on their successful first quarter. But the problem is that you can’t count on your friends and family to be your main source of income.
Instead, you should hold back on scaling until your business is successful among a broader customer base.
Build Your Brand’s Credibility With Professional SEO Copywriting Services
FocusCopy is the non-agency copywriting firm that specializes in only writing copy. While marketing firms and agencies stack their plates with a plethora of services, I realized that writing is consistently the most grueling task that knocks other projects off balance and behind schedule.
By offering copywriting services, agencies, firms, small businesses, and entrepreneurs can outsource their writing needs. And this means they can focus on their most important tasks.
Whether you need an SEO-boosting blog, an engaging newsletter, converting website, or anything else copy related – the FocusCopy team is here to help. Schedule some time to learn how FocusCopy can help you meet your marketing goals today.