Guest Blog

Finding the best lead generation ideas doesn’t have to be a lengthy or complicated process. There are certainly ways to freshen up your pool of potential customers without having to spend a ton of time, resources, and money.

Maybe you’ve been feeling uninspired about reaching out to earn more business. You might feel stuck in a routine, finding it hard to break through that barrier to see new opportunities.

The truth is, we know because we’ve been there ourselves.

Feeling uninterested and unmotivated can take a toll on yourself, and your business. But lucky for you, we’ve got 5 quick tips you can use to kick your brain back into high-gear. That way, you can narrow down your next steps and focus on what you’d like to see happen first.

Implement These 5 Lead Generation Ideas

Put your budget towards the back of your mind for a second. There’s no need to start sweating bullets because most of these ideas won’t cost you a dime. This means even if one of these tips isn’t exactly the route you want to take, it isn’t a wasted effort. It’s just an additional opportunity to find out what works.

Share these best lead generation ideas with your team and collaborate on how you can go about implementing them. You might be surprised at how much others want to become involved. It can even reignite your inspiration and passion to help get you back on the right track when promoting your business.

If you see something you like but don’t want to write it yourself, give us a shout!

1. Get Social & Connect On LinkedIn

As the most trusted social network in the U.S., you could be part of an expansive group of professionals who can help one another out. Whether you have 5 or 500 connections, keep it moving! 

Continue to ignite new relationships with your target audience and others within your industry. Even if you reach out and connect with people who say they aren’t interested in your services at the moment, their circumstances can change. And when they do, you’ll be right there to remind them that you’re available.

Keep in mind that connecting goes beyond sending an invitation. It also means posting articles, sharing news, and discussing industry-related content with others. By bringing value to your niche, people will begin to notice you more and remember your name when they think of products or services similar to your own.

LinkedIn Ads

If you have a little extra money to work with, you can put it into a social media ad budget to give yourself an extra boost. But it isn’t completely necessary. You may be surprised how far simply connecting with others can take you.

2. Don’t Be Afraid To Ask For Referrals In Your Meetings

You’re already talking to customers who know you and value what you do. At some point, it’s okay to reach out and ask for referrals to help your business grow. 

If you’re stuck on feeling awkward, start by saying something like, “I really appreciate your business, and I’m hoping to expand my business to serve others like yours. Do you know anyone who may be interested in what I have to offer?” 

It doesn’t need to be complicated or sound pushy at all. The worst-case scenario here is that your clients don’t have anyone they can think of immediately. But they may have someone in mind for the future!

Again, take the chance to ask for more business without being too aggressive, and stay true to your brand voice.

3. Type Up A Guest Blog Or Two

The term “guest blog” might sound strange, but it does have a purpose. Guest blogs are blogs you write for someone else’s website discussing matters your industries have in common. Within that same blog, you’ll feature their (and your) services.

As an example, say you work as a professional flooring supplier and installer. You may find a mutual partnership with a real estate agent, home building company, or others who work in construction and real estate. You’ll then write your blog on a topic like “The Best Types Of Woods For Flooring”. But then you’ll feature your partner’s services and link back to yourself. This way, interested readers can visit your site from theirs. 

Doing guest blogs boosts your reach, SEO efforts, and gives you a little more recognition outside of your primary audience. According to Optinmonster, “62.96% of readers perceive blogs with multiple authors to be more credible.” 

Ultimately? Guest blogs can benefit both your partner and yourself. 

4. Put Your Perspective To Paper & Post A Blog

Publishing a blog on your own website is a little less complex than a guest blog but is also one of the best lead generation ideas you can integrate. Blog posts from you (the expert) establish yourself as an authority figure and help you outrank your competitors on popular search engines like Google.

As long as you practice the following key aspects of blog writing, you’ll do just fine:

• The blog topic is helpful, educational, or interesting
• Punchy headings and subheadings
• Call-to-actions (CTAs) throughout
• Images when necessary
• Links and sources wherever needed
• Proofreading before you hit publish

Related: Read 5 Benefits for Writing Business Blog Posts (And How To Start Publishing)

5. Revive Your Online Presence With New Website Copy

When was the last time you updated your website copy? If it’s been longer than a few years, it may be time to take a second look. This doesn’t necessarily mean you need to scrap every bit of information. It does, however, mean that you need to take a deeper look to ensure your website’s copy answers the following questions:

• Who do you serve?
• Who are you?  
• What value do you bring?
• How will you solve the problems of your customers?
• What is your reputation?
• Is your contact information easy to find?
• How much do your products and services cost? 
• Are your call-to-action buttons clear?

If your website can answer every single one of these questions and reads well, you’re probably okay. But even if it already does, it may add value to your business if you freshen up the copy while staying consistent with your brand voice.

Feed Your Focus With A Little Help That Goes A Long Way

Are you worried about not having enough time to execute these tactics? Even some of the best lead generation ideas amount to nothing if you can’t incorporate them in a timely and efficient way. 

But don’t feel too overwhelmed. We’re the copywriting experts who know effective branding begins with compelling copy. You may be considering a massive email marketing campaign. Or perhaps you’d like to start small with a blog or two. Whatever you choose, we’ve got your back!

Get started on creating the best lead generation ideas for your business.