Here to find out what we expect to trend in copywriting in 2024? It’s no secret that AI is becoming a hot topic for companies, digital marketing professionals, and business owners. But with an influx of AI-related headlines, other copywriting trends are being buried under the hype. Your digital marketing strategy must have various creative
Post-pandemic, the business world is even more online than ever before. And that means that your target audience is more likely to refer to your website before engaging or even working with you. Because of this, it helps to know more about the signs to redo your website. But if you’re like many of the entrepreneurs
In marketing, the term SEO gets thrown around A LOT. But hearing it coming from so many different directions doesn’t necessarily define its importance or why it should matter to you. Have no fear, FocusCopy is here to explain the benefits of content writing for SEO! For starters, SEO stands for Search Engine Optimization. In
Stuck in a content rut? Trying to figure out how to say what’s on your mind in the right way on the right platforms? Grouping and organizing your ideas into content pillars is the go-to process successful marketing professionals use. At FocusCopy, we use content pillars in client projects and our own. It allows us
Does owning, operating, and growing your small business ever feel like a whole lot more than what you signed on for? As a fellow female entrepreneur and small business owner, I can 100% relate! Plus, FocusCopy has worked with over 90 different brands across 4 countries. So I see firsthand how other business owners experience
How do you know what to look for when hiring content writers? You’re a small business owner, which means you must justify every cent of your budget. As a writer, it’s my job to delve into my creative superpowers. However, as a business owner, I also understand why it’s hard to know what to look
Businesses of all sizes and marketers want to know how many blogs are enough blogs? But, the better question is… What can you consistently do? Sure, you can say that blogging three times a week is ideal for your small business. But can you actually uphold that type of schedule (and not burnout)? Unfortunately, there
As you’ve transitioned your storefront and services online, you can’t help but wonder how people are going to find your website. You know that almost 88% of people in America shop online, but how will your business reach them? But on top of building or updating your website, you’re figuring out shipping logistics. You’re creating
You have your product, a clear idea of what it does, how it helps people, and the price of sale. And you have all the numbers, figures, facts, and marketing strategies all brainstormed and laid out. Even though you keep seeing recommendations to hire a copywriter or are studying writing techniques yourself, you aren’t placing
You’ve heard of a pillar blog post before, but can’t help but feel lost. You’ve been working on your marketing and you’ve nailed the use of keywords throughout your blogs. Or so you thought. That’s all it takes, right? It seems simple enough, doesn’t it? Write relevant and engaging blogs and plug in the keywords
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
