FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
AI For Copywriting: What’s The Sitch?
From Sci-Fi movies and novels to virtual assistants like Apple’s Siri on our phones, we’ve all encountered AI in some shape or form. The technology is rapidly evolving, and it won’t take long until AI is increasingly ingrained into our everyday lives. What Is AI? AI, which stands for Artificial Intelligence, is a field of
Repetition In Copywriting: The Key To Conversions
When you scroll through blogs and articles, are you really reading every single word? Or are you like the majority and find yourself skimming through the copy? It makes sense. You are simultaneously very busy and have a world of knowledge at your fingertips. With so many options of content to read, it’s easy to
How to Improve Your Writing Skills: A Guide By Professional Writers
For people who want to begin improving their writing, for personal or professional reasons, it can feel daunting sifting through all the different resources and “How-To” articles online. So, this guide aims to not only be useful for veteran writers who want to really hone their craft, but for entrepreneurs who want to write their
AI For Copywriting: What’s The Sitch?
From Sci-Fi movies and novels to virtual assistants like Apple’s Siri on our phones, we’ve all encountered AI in some shape or form. The technology is rapidly evolving, and it won’t take long until AI is increasingly ingrained into our everyday lives. What Is AI? AI, which stands for Artificial Intelligence, is a field of
Repetition In Copywriting: The Key To Conversions
When you scroll through blogs and articles, are you really reading every single word? Or are you like the majority and find yourself skimming through the copy? It makes sense. You are simultaneously very busy and have a world of knowledge at your fingertips. With so many options of content to read, it’s easy to
How to Improve Your Writing Skills: A Guide By Professional Writers
For people who want to begin improving their writing, for personal or professional reasons, it can feel daunting sifting through all the different resources and “How-To” articles online. So, this guide aims to not only be useful for veteran writers who want to really hone their craft, but for entrepreneurs who want to write their
Sip and chat about the crazy experiences we go on as entrepreneurs.
Try a new flavor (or strategy) for your overall marketing.
Prioritizing Your Laundry List of Marketing To-Dos
As an entrepreneur, many things are pulling your attention – growing your team, serving your clients, keeping your books in order, and so on. But what about your marketing? You’re told to write a blog, send an email newsletter, create SEO content, post on social media, create video content, learn all the algorithms, paid advertising,
Experiential Branding with Go Savvy: Building Brand Equity
ALL businesses have been impacted by the COVID-19 pandemic. For some, the impacts have been minor. But for others, there is major interruption of normal business practices driving the need for dramatic shifts in event plans and innovative financial strategizing. How Can Businesses Persist Through The Pandemic? If you haven’t been impacted in a major
Content Is NOT King In Marketing
In accounting, we hear the phrase “cash is king”. And in marketing, we hear “content is king.” I’d like to challenge that premise with content is NOT king in marketing. Okay, that’s a pretty big claim, but I have reasoning! You see there will be more pieces of information produced in 2020 than in all
Prioritizing Your Laundry List of Marketing To-Dos
As an entrepreneur, many things are pulling your attention – growing your team, serving your clients, keeping your books in order, and so on. But what about your marketing? You’re told to write a blog, send an email newsletter, create SEO content, post on social media, create video content, learn all the algorithms, paid advertising,
Experiential Branding with Go Savvy: Building Brand Equity
ALL businesses have been impacted by the COVID-19 pandemic. For some, the impacts have been minor. But for others, there is major interruption of normal business practices driving the need for dramatic shifts in event plans and innovative financial strategizing. How Can Businesses Persist Through The Pandemic? If you haven’t been impacted in a major
Content Is NOT King In Marketing
In accounting, we hear the phrase “cash is king”. And in marketing, we hear “content is king.” I’d like to challenge that premise with content is NOT king in marketing. Okay, that’s a pretty big claim, but I have reasoning! You see there will be more pieces of information produced in 2020 than in all
Equip yourself with tried and tested copywriting tools, processes, and systems.
Read & Sip
Access Even More Resources To Pump Up Your Copy
To be the first to know about new blogs, resources, and lessons learned, join our weekly newsletter – the Copy Roast.
