FocusCopy Blog

SEO Copywriting Tips
Copywriting

12 SEO Copywriting Tips You Can Implement Without An SEO Specialist

Right now, your company needs to invest in SEO – especially if you’re struggling. SEO stands for search engine optimization. And SEO is what improves your ability to grow your traffic organically (free traffic). After you have your traffic on your website, then it’s only a matter of converting that

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Copywriting

8 Major Oversights Content Writers Should Avoid When Blogging

Blogging isn’t just for beauty influencers and foodies. It’s 2020, and the most competitive companies in all industries have blogs associated with their businesses.  Never considered blogging before? Well, you might be missing out on some major growth opportunities!  If you feel behind in the blogging scene, don’t worry. I’ll

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Avoid Business Burnout
Business

Avoid Business Burnout by Communicating Your Boundaries

Back-to-back Zoom or Teams meetings. No boundaries between your home office and your home. Heightened stress due to uncertainty or overwhelm. It’s no wonder that I’ve encountered so many entrepreneurs who confess…  “I’m exhausted.” “I’m tired.” “I just need a minute.” “When will this be over?” “I need a break.”

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Processes & Procedures

Stages of SOP Development: A Guide from 40,000 Feet

Business owners: have you ever thought about what will happen if you unexpectedly passed away?  What would happen to your business? If you don’t have any assets, then all the value is in your business processes.  Does your company have standard operating procedures in place? In previous blog posts, we’ve

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Experiential Branding
Marketing

Experiential Branding with Go Savvy: Building Brand Equity

ALL businesses have been impacted by the COVID-19 pandemic. For some, the impacts have been minor. But for others, there is major interruption of normal business practices driving the need for dramatic shifts in event plans and innovative financial strategizing.  How Can Businesses Persist Through The Pandemic? If you haven’t

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Copyright vs Copywriting
Business

Copyright vs Copywriting: What’s the Difference?

We’ve been excited to write about this topic for a while. When networking with business owners, the question usually asked after “what do you do?” is… “So do you protect what you write?” Of course, we then actually spell out RIGHT vs WRITE to start explaining what we do. So

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Communicating Through the Coronavirus Crisis
Copywriting

Communicating Through the Coronavirus Crisis

March 18th, 2020… The rapidly spreading coronavirus (also known as COVID-19) led to countless local and national events to be cancelled. Major events such as the Houston Livestock Show & Rodeo, to MLB spring training, and NBA March Madness came to a stand-still and halted the community spirit they engender.

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Copywriting

11 Tips on How To Overcome Your Writer’s Block

Picture this. You sit down at your computer, knowing you have to produce a 1,500 word blog for your marketing team. A blank page stares back at you with the blinking cursor taunting you. Nothing.  The time ticks by… It feels like it’s been at least 20 minutes.  Nope, only

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