FocusCopy Blog
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Dig deep into how to make your copy more effective for your business.

5 Different Copywriting Formulas To Convert Prospects On Your Services Page
Writing is a funny thing. Put the right letters and words together… You get a sentence. Plus, there are endless combinations of letters and words you can use to help find exactly what it is you want to say. But what happens when you feel like your business’ writing could use a little help? Put

Transform Features Into Customer Benefits In 3 Simple Steps
What is it about your business that offers value to your buyers or investors? Are the customer benefits of your business special compared to competitors? Chances are, you already know the answer to these questions. But you may not be getting the message across on all platforms in the best way possible. One of the

How to Focus Your Marketing Message For Meaningful Client Partnerships
As experts in the marketing industry, we’re reflecting on a few older marketing messages and sales techniques that have faded away over the years. For instance, cold-calling and door-knocking are not only used less today, but they are known for being a little too… in your face. Sales styles aren’t the only thing that has

5 Different Copywriting Formulas To Convert Prospects On Your Services Page
Writing is a funny thing. Put the right letters and words together… You get a sentence. Plus, there are endless combinations of letters and words you can use to help find exactly what it is you want to say. But what happens when you feel like your business’ writing could use a little help? Put

Transform Features Into Customer Benefits In 3 Simple Steps
What is it about your business that offers value to your buyers or investors? Are the customer benefits of your business special compared to competitors? Chances are, you already know the answer to these questions. But you may not be getting the message across on all platforms in the best way possible. One of the

How to Focus Your Marketing Message For Meaningful Client Partnerships
As experts in the marketing industry, we’re reflecting on a few older marketing messages and sales techniques that have faded away over the years. For instance, cold-calling and door-knocking are not only used less today, but they are known for being a little too… in your face. Sales styles aren’t the only thing that has
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