FocusCopy Blog

The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems

Dig deep into how to make your copy more effective for your business.

transform features into benefits

Transform Features Into Customer Benefits In 3 Simple Steps

What is it about your business that offers value to your buyers or investors? Are the customer benefits of your business special compared to competitors? Chances are, you already know the answer to these questions. But you may not be getting the message across on all platforms in the best way possible. One of the

Read More »
Marketing Message For Meaningful Client Partnerships

How to Focus Your Marketing Message For Meaningful Client Partnerships

As experts in the marketing industry, we’re reflecting on a few older marketing messages and sales techniques that have faded away over the years.  For instance, cold-calling and door-knocking are not only used less today, but they are known for being a little too… in your face.  Sales styles aren’t the only thing that has

Read More »
transform features into benefits

Transform Features Into Customer Benefits In 3 Simple Steps

What is it about your business that offers value to your buyers or investors? Are the customer benefits of your business special compared to competitors? Chances are, you already know the answer to these questions. But you may not be getting the message across on all platforms in the best way possible. One of the

Read More »
Marketing Message For Meaningful Client Partnerships

How to Focus Your Marketing Message For Meaningful Client Partnerships

As experts in the marketing industry, we’re reflecting on a few older marketing messages and sales techniques that have faded away over the years.  For instance, cold-calling and door-knocking are not only used less today, but they are known for being a little too… in your face.  Sales styles aren’t the only thing that has

Read More »

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