FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
How to Focus Your Marketing Message For Meaningful Client Partnerships
As experts in the marketing industry, we’re reflecting on a few older marketing messages and sales techniques that have faded away over the years. For instance, cold-calling and door-knocking are not only used less today, but they are known for being a little too… in your face. Sales styles aren’t the only thing that has
10 Questions Your Company Website Should Answer To Convert
Do you feel your company website is written well enough to hold someone’s attention for longer than 5.59 seconds? That’s how long it takes for most people to look at a website’s written content. It’s not that long, is it? But the good news is that it is possible to make your website copy short,
Say Good-Bye to B2B vs B2C Marketing. Say Hello to a New Marketing Paradigm!
Recently, a student at the Wolff Center for Entrepreneurship asked me… “How do you move a mechanical mentor relationship into a personal mentor relationship?” My answer was simple…. Be human. You see… People want to connect with other people. That’s how we were designed. We weren’t designed to be isolated and unconnected. The same goes
How to Focus Your Marketing Message For Meaningful Client Partnerships
As experts in the marketing industry, we’re reflecting on a few older marketing messages and sales techniques that have faded away over the years. For instance, cold-calling and door-knocking are not only used less today, but they are known for being a little too… in your face. Sales styles aren’t the only thing that has
10 Questions Your Company Website Should Answer To Convert
Do you feel your company website is written well enough to hold someone’s attention for longer than 5.59 seconds? That’s how long it takes for most people to look at a website’s written content. It’s not that long, is it? But the good news is that it is possible to make your website copy short,
Say Good-Bye to B2B vs B2C Marketing. Say Hello to a New Marketing Paradigm!
Recently, a student at the Wolff Center for Entrepreneurship asked me… “How do you move a mechanical mentor relationship into a personal mentor relationship?” My answer was simple…. Be human. You see… People want to connect with other people. That’s how we were designed. We weren’t designed to be isolated and unconnected. The same goes
Sip and chat about the crazy experiences we go on as entrepreneurs.
Try a new flavor (or strategy) for your overall marketing.
Equip yourself with tried and tested copywriting tools, processes, and systems.
Read & Sip
Access Even More Resources To Pump Up Your Copy
To be the first to know about new blogs, resources, and lessons learned, join our weekly newsletter – the Copy Roast.
