Copywriting is so much more than typing out a string of words. It influences the human mind and evokes emotion that encourages readers to take action.
Whether that action be to subscribe to an email newsletter, follow a brand’s social media accounts, or ultimately make a purchase – aiming readers in the right direction takes finesse.
All this to say, words are important. Incorporating the right words into your copy can lead to success. Whereas using the wrong words may dissuade a reader from taking action and never convert them into a paying customer.
At FocusCopy, part of our process is to use power words that sell. Because our success lies in our clients’ success.
Understand The Psychology Behind Power Words
Words are powerful and can strongly influence a person’s life. Moreover, a single word can have a drastic impact on an entire conversation.
So how do you know which words to use in your copy to reach your goals?
It takes practice, empathy, and a human outlook. At the end of the day, your goal is to invoke emotions that will persuade your audience to take action.
Use These Words To Keep Your Readers At The Forefront
Vague statements directed to every soul on earth don’t invoke much emotion. Use these words to address your specific audience and really bring your reader to the center of your communications.
Are you wondering when you’ll find the time to write copy, much less – include the power words you need to sell your service or product? Contact FocusCopy to find out how we can write copy in your voice to reach your target audience.
Yes, using the word “you” lets your reader know you are talking to them directly. As a business owner, making the copy about the reader’s wants and needs is critical to building rapport. And using “you” in your copy will bring your reader to the center of your story.
I’m happy to have you here to learn how xyz can not only help you reach your target audience but also help convert them into clients…
OK, I’m interested! First of all, I assume right off the bat that I gave them my information. Once I confirm that this writer didn’t just buy my info from the dark webs, I continue to read their message. Overall, I feel seen as a customer.
When used correctly, the word “we” can portray a partnership. For instance, “Together, we will get to the root cause of your chronic symptoms to find long-lasting results that work for you.”
Everyone wants access to insider tips from the experts in their field. If you’re in the business of IT Security, consider blog titles such as “5 Tips To Improve IT Risk Management” or “10 Tips To Prevent A Data Breach”. Not only are these topics that non-IT experts search for on Google, but they are sure to get clicks because people want to protect their businesses and personal data.
Before making an investment, don’t you want to know your money is being spent wisely? We can boast about the incredible benefits of every product and service known to man. However, proven results are the clincher your readers want.
Everyone is looking for successful outcomes in their endeavors. Do you have a service that could help clients’ businesses reach their goals more effectively? If so, then you are in the business of helping other people find success.
Good, great, wonderful! All these words convey positivity. However, don’t be afraid to boast that your product or service can yield results that will leave the reader feeling amazing.
While there are people in this world who care much more about ease than cost, there are far more who care a whole lot about saving money. If your business provides cost-efficient tools for your readers, let them know they can get great results while saving money. I know I’d be interested!
To piggyback off of savings, many, many people will opt to try anything free. Why not? No harm, no foul on the consumer if they’re not reaching into their wallet, right? Plus, as long as what you’re offering for free has value, it may just convert some samplers into longtime paying customers.
What are we as humans if not constantly striving for simplicity? Fashion choices aside, when it comes to improving our lives, no one wants complicated or complex products or services.
Results are one thing, but long-lasting results are an entirely different animal. While a myriad of industries can use this, it’s especially true for anyone in the health and wellness world. There are a million and one diet fads out there, but we all know the results only last as long as the diet. It’s those real lifestyle changes that are simple to incorporate and promise long-lasting results that keep people’s interest.
Emphasize Pain Points With These Words
Understanding the pain points of your target audience is key to reaching them on a human-to-human level.
Do you have a clear understanding of your ideal customers’ pain points? If not, then reach out to FocusCopy so we can write copy that will truly show how your product or service can alleviate your audience’s struggles.
While this word is a little harsh on its own, if used correctly, failure can invoke vulnerability from both the writer and reader. Statements such as, “I was running myself ragged to be everything to everyone, yet at the end of the day, nothing was working, and I felt like a total failure.” Ouch! Right? But, we’ve all been there. Whether it be that voice in our head or those of critics – as humans, we have a fear of failure that can either hold us back or propel us forward.
Brene Brown has made a substantial impact in this world by removing the stigma of vulnerability. She defines vulnerability as uncertainty, risk, and emotional exposure. It’s a powerful word that reminds us that to be successful, we must put our vulnerable selves out there, risking failure yet hoping for the best.
Evoking emotion tied to your audience’s pain points means you must empathize with their struggles. If someone has been through anything devastating – loss of data due to a breach, a difficult family situation, or even the death of a loved one – these can all be considered devastating.
It doesn’t matter who you are or where you are from – we all feel stress in our lives. Whether you’re coming from a wellness point of view or discussing the stress of living through a tragic event, it’s something we can all relate to.
Induce FOMO With Words That Highlight Urgency
The fear of missing out is something we can all understand. Even if we’re not the ones to jump on the bandwagon, we still want to stay privy to what’s going on around us.
Do you have an offer that’s limited by time or quantity? If so, then be sure to tell your audience! There’s nothing like the risk of having something slip through our fingers to make a choice to move forward.
An early-bird deadline to sign up for exclusive offers or savings will for sure get your most interested audience members to take action.
If anyone in your audience has the slightest interest in what you are offering, then it’s only fair to give them that one last chance.
Ewww expiration – that can be a scary word if you’re thinking about the food in your fridge. But it can also invoke emotion to take action before it’s too late and your audience misses out on the fun.
We all have that friend who always has the latest model or edition of everything, and it’s normal to feel a little jealous. So imagine if you are offered the newest edition of something you want. Wouldn’t you be intrigued to give it a try?
Let FocusCopy Take The Task Off Your Plate
Running a business is no small feat – it takes time, money, and energy. If you’re too busy focusing on the inner workings of your business, let FocusCopy take over your task of writing copy.
Websites, blogs, newsletters, social media, and so on are all crucial to the success of your business. However, they each need to contain content that is effective in converting readers to paying customers. At FocusCopy, we hone in on your brand voice to create content that your audience will recognize but will also grow your business. Ready to get started? Reach out to FocusCopy today!