Does owning, operating, and growing your small business ever feel like a whole lot more than what you signed on for? As a fellow female entrepreneur and small business owner, I can 100% relate! Plus, FocusCopy has worked with over 90 different brands across 4 countries. So I see firsthand how other business owners experience
Have you ever felt as though you’re speaking into a void when it comes to your marketing materials? What about talking to potential customers that end up nowhere near you making a sale? No one likes to exhaust their resources. However, you might be doing exactly that if your main focus is on the wrong
Surveying your target audience to help you make business decisions may not cross your mind. But there are some big benefits to doing so. For starters, you may want customer insight into an ongoing situation or upcoming event. In this case, customer feedback can be an excellent tool to gauge which direction you should take.
Learning how to discover your brand voice sounds complex and tedious. But once you start answering the questions you need to ask yourself, it becomes quite a bit easier. Now, you may think: Is it really a big deal if I don’t have a brand voice? Do I need one? Yes! And not because we’re
Blogging is certainly not dead – especially when it comes to B2B blogging. Some 700 million blog posts are published each month on WordPress alone. Today’s web users can hop online and find a blog on pretty much any topic you can imagine. Searching for a step-by-step guide on how to perform an oil change?
During the holiday season, we are bombarded with advertisements, sales, and deals. It can be overwhelming and just plain annoying. This year (2019), I received a staggering 238 emails about Black Friday and Cyber Monday alone. As a copywriter, I usually read every email to see what other companies are doing; however, this influx of
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
