FocusCopy Blog

The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems

Dig deep into how to make your copy more effective for your business.

The USP Framework Builder To Skyrocket Sales

The USP Framework Builder To Skyrocket Sales

How are you unique? If you can’t answer that question in a few seconds, it may be time to investigate your uniqueness and reveal your authentic self. Now in the age of AI and the competitive business landscape, it is more important than ever to differentiate your brand from every other brand – especially as

Read More »
What We Expect To Trend In Copywriting In 2024

What We Expect To Trend In Copywriting In 2024

Here to find out what we expect to trend in copywriting in 2024? It’s no secret that AI is becoming a hot topic for companies, digital marketing professionals, and business owners. But with an influx of AI-related headlines, other copywriting trends are being buried under the hype.  Your digital marketing strategy must have various creative

Read More »

What Are Signs To Redo Your Website For Your Business?

Post-pandemic, the business world is even more online than ever before. And that means that your target audience is more likely to refer to your website before engaging or even working with you. Because of this, it helps to know more about the signs to redo your website. But if you’re like many of the entrepreneurs

Read More »
The USP Framework Builder To Skyrocket Sales

The USP Framework Builder To Skyrocket Sales

How are you unique? If you can’t answer that question in a few seconds, it may be time to investigate your uniqueness and reveal your authentic self. Now in the age of AI and the competitive business landscape, it is more important than ever to differentiate your brand from every other brand – especially as

Read More »
What We Expect To Trend In Copywriting In 2024

What We Expect To Trend In Copywriting In 2024

Here to find out what we expect to trend in copywriting in 2024? It’s no secret that AI is becoming a hot topic for companies, digital marketing professionals, and business owners. But with an influx of AI-related headlines, other copywriting trends are being buried under the hype.  Your digital marketing strategy must have various creative

Read More »

What Are Signs To Redo Your Website For Your Business?

Post-pandemic, the business world is even more online than ever before. And that means that your target audience is more likely to refer to your website before engaging or even working with you. Because of this, it helps to know more about the signs to redo your website. But if you’re like many of the entrepreneurs

Read More »

Sip and chat about the crazy experiences we go on as entrepreneurs.

What Every Entrepreneur Needs To Be Successful In 2025

What Every Entrepreneur Needs To Be Successful In 2025

2024 is the year we’re coining the Year of Life. So many life events have happened to us, our clients, and our partners. From family deaths, illnesses, hurricanes, burnout, and priority shifts, life doesn’t wait for the perfect moment in your business to slow down.  No ma’am. It continues whether you want it to or

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mistake female entrepreneurs make

#1 Mistake Female Entrepreneurs Make In Their Businesses

After speaking with hundreds of female entrepreneurs and watching my personal journey as a female entrepreneur closely, there is one mistake female entrepreneurs make above the rest.  If you’re like me, this one mistake… And the mistake female entrepreneurs make is…?  The need for control. Yep, we’re going there but don’t worry! We’ll talk through

Read More »
What Every Entrepreneur Needs To Be Successful In 2025

What Every Entrepreneur Needs To Be Successful In 2025

2024 is the year we’re coining the Year of Life. So many life events have happened to us, our clients, and our partners. From family deaths, illnesses, hurricanes, burnout, and priority shifts, life doesn’t wait for the perfect moment in your business to slow down.  No ma’am. It continues whether you want it to or

Read More »
mistake female entrepreneurs make

#1 Mistake Female Entrepreneurs Make In Their Businesses

After speaking with hundreds of female entrepreneurs and watching my personal journey as a female entrepreneur closely, there is one mistake female entrepreneurs make above the rest.  If you’re like me, this one mistake… And the mistake female entrepreneurs make is…?  The need for control. Yep, we’re going there but don’t worry! We’ll talk through

Read More »

Try a new flavor (or strategy) for your overall marketing.

Why Every Business Should Have A Website

Why Every Business Should Have A Website

Don’t you love it when a prospective client says something that you’ve been preaching from Day 1?  Recently, this prospective client approached us and said that he’s lost business because he did not have his website ready. Of all small business websites that are up, 70% lack one simple yet critical component on their homepage

Read More »
Why Every Business Should Have A Website

Why Every Business Should Have A Website

Don’t you love it when a prospective client says something that you’ve been preaching from Day 1?  Recently, this prospective client approached us and said that he’s lost business because he did not have his website ready. Of all small business websites that are up, 70% lack one simple yet critical component on their homepage

Read More »

Equip yourself with tried and tested copywriting tools, processes, and systems.

When Your Company Does Have SOPs

When Your Company Does Have SOPs (Get Your Free SOP Framework)

Implementing a free SOP framework into your business gives you the tools to improve your entire operation. In case you missed it, one of the very first blogs we ever wrote was What Happens When Your Company Doesn’t Have SOPs. Surprisingly, it has remained one of our most popular blogs ever. Why?  Well, we have

Read More »

The Pros And Cons Of AI For Content Writing

Want the pros and cons of AI for content writing without any bias? Many people expect us as copywriters to tear AI writing to shreds (we won’t) out of fear of it replacing our expertise.  P.S. It won’t, but we’ll get into that later.  We will fully admit that we’ve had (and still have) questions

Read More »
When Your Company Does Have SOPs

When Your Company Does Have SOPs (Get Your Free SOP Framework)

Implementing a free SOP framework into your business gives you the tools to improve your entire operation. In case you missed it, one of the very first blogs we ever wrote was What Happens When Your Company Doesn’t Have SOPs. Surprisingly, it has remained one of our most popular blogs ever. Why?  Well, we have

Read More »

The Pros And Cons Of AI For Content Writing

Want the pros and cons of AI for content writing without any bias? Many people expect us as copywriters to tear AI writing to shreds (we won’t) out of fear of it replacing our expertise.  P.S. It won’t, but we’ll get into that later.  We will fully admit that we’ve had (and still have) questions

Read More »

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