FocusCopy Blog
5 Automated Email Campaigns To Streamline Your Follow-Up
Life is hectic with the constant noise, never-ending notifications, and distractions galore. It’s only amplified when you’re an entrepreneur, wearing multiple hats to manage your business(es). And all that busyness doesn’t leave you much time to send out emails to stay in touch with your prospects or customers. Enter stage
What’s A Pain Point Sandwich? (And How It Makes A Big Impact On Your Copy)
Does your business’s copy include a pain point sandwich? What’s a pain point sandwich? We’re glad you asked! Good copywriters know that connecting with an audience means more than talking solely about a business and its offerings (yawn). We like using pain point sandwiches in our writing because it’s fun,
Answering Your Top Questions About Blogging For Your Business
What’s the big deal with blogs? Don’t worry! You’re not the first to ask. However, you’re the next to learn about the power behind writing blogs for your business! Not all blogs are the same. And not all are created with sales in mind. Some people simply utilize blogging platforms
7 Reasons Why Blogging Is Important For Business
Are you a business owner with a blog you haven’t updated in a while? Perhaps you’ve thought about launching a blog but aren’t completely sure why blogging is important for businesses. As copywriters, one of the questions we receive most often includes whether businesses really need a blog or not.
15 Ways To Improve Your Writing Skills As An Entrepreneur
Have you ever thought about finding quick ways to improve your writing skills as an entrepreneur? Business owners tend to feel an immense amount of pressure to be able to do it all and do it all well. Writing for your business is one skill you must nail to feel
How To Use Networking Events To Convert Leads & Improve Your Business Writing
Networking…We know it’s the key to a successful career. Small business owners know this more than anyone…And it’s a lot of pressure. You’re trying to grow an entire business, all while navigating crowded happy hours. The connections you make can lead to potential customers or profitable partnerships, but how do
11 Places You Should Share Your B2B Content
In an age of influencers and content creation, businesses are forced to participate in content marketing. But what happens when you actually produce that content? It’s a waste of time to create content and never repurpose, splinter, or repurpose what you’ve created. That’s why we created a list of different
How To Create Content Pillars To Boost Your Authority
Ever wonder what you’re going to write about when it comes to your blogs, emails, and social media? It feels a little more like pulling out teeth. And if you’ve been thinking too long about it, you’re probably falling into writer’s block – the death sentence for writing. That’s why
How To Increase Your KLT Factors In Your Business Without Investing Too Much
Ever wonder how some start ups gain traction so quickly, seemingly without much effort? Or see a competitor who offers a slightly lesser quality offer than you and is more successful? It can be frustrating, but when you look at the root of their success… …Their success doesn’t stem from
Email Marketing Mistakes To Avoid In 2023
Email marketing is one of those marketing topics that seems to be coming back into conversation, and there’s a reason for it. Email marketing is one of the most effective marketing strategies for nurturing and converting prospects into clients. And when done well, it can boost your reputation, revenue, and
