FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.

How Strategic Copywriting Brews Success For Service-Based Businesses
As business owners, we want to see our businesses grow and thrive. It’s what keeps us up at night, worrying about whether we’ll make payroll

Finding Your True Differentiator: A Guide for Service-Based Entrepreneurs
What would you say differentiates you from other competitors in your space? Crickets. This happens almost every single time we ask our clients this question

AI-Assisted, Human-Approved: The Right Way To Use AI In Copywriting
Artificial intelligence (AI) isn’t new, but the computation size is. Now, you’re able to do more, get better results, and see more efficiency in your

How Strategic Copywriting Brews Success For Service-Based Businesses
As business owners, we want to see our businesses grow and thrive. It’s what keeps us up at night, worrying about whether we’ll make payroll

Finding Your True Differentiator: A Guide for Service-Based Entrepreneurs
What would you say differentiates you from other competitors in your space? Crickets. This happens almost every single time we ask our clients this question

AI-Assisted, Human-Approved: The Right Way To Use AI In Copywriting
Artificial intelligence (AI) isn’t new, but the computation size is. Now, you’re able to do more, get better results, and see more efficiency in your
Sip and chat about the crazy experiences we go on as entrepreneurs.

What Every Entrepreneur Needs To Be Successful In 2025
2024 is the year we’re coining the Year of Life. So many life events have happened to us, our clients, and our partners. From family

FocusCopy Turns 5 Years Old (PLUS 6 Lessons We Learned In Our Fifth Year In Business)
It never fails that when I start writing this blog each year, that all the emotions from the year compile together. And this year is

#1 Mistake Female Entrepreneurs Make In Their Businesses
After speaking with hundreds of female entrepreneurs and watching my personal journey as a female entrepreneur closely, there is one mistake female entrepreneurs make above

What Every Entrepreneur Needs To Be Successful In 2025
2024 is the year we’re coining the Year of Life. So many life events have happened to us, our clients, and our partners. From family

FocusCopy Turns 5 Years Old (PLUS 6 Lessons We Learned In Our Fifth Year In Business)
It never fails that when I start writing this blog each year, that all the emotions from the year compile together. And this year is

#1 Mistake Female Entrepreneurs Make In Their Businesses
After speaking with hundreds of female entrepreneurs and watching my personal journey as a female entrepreneur closely, there is one mistake female entrepreneurs make above
Try a new flavor (or strategy) for your overall marketing.

Our Simple Framework To Create A Month’s Worth Of Social Media Content From 1 Blog
Social media is a content generation engine. And it’s fed daily by 5.22 billion social media users around the world. That’s overwhelming when you come

5 B2B Lead Generation Ideas To Implement In Q1 2025
At the beginning of each year and quarter, entrepreneurs scramble to figure out the best strategy to implement to beat out the competition. And we’re

12 Swipeable Email Newsletter Topics To Steal For Your Next Content Ideation Workshop
Email marketing is one of the highest ROI marketing efforts you can invest in. And it’s been that way for years. And there’s a reason

Our Simple Framework To Create A Month’s Worth Of Social Media Content From 1 Blog
Social media is a content generation engine. And it’s fed daily by 5.22 billion social media users around the world. That’s overwhelming when you come

5 B2B Lead Generation Ideas To Implement In Q1 2025
At the beginning of each year and quarter, entrepreneurs scramble to figure out the best strategy to implement to beat out the competition. And we’re

12 Swipeable Email Newsletter Topics To Steal For Your Next Content Ideation Workshop
Email marketing is one of the highest ROI marketing efforts you can invest in. And it’s been that way for years. And there’s a reason
Equip yourself with tried and tested copywriting tools, processes, and systems.

When Your Company Does Have SOPs (Get Your Free SOP Framework)
Implementing a free SOP framework into your business gives you the tools to improve your entire operation. In case you missed it, one of the

Automate Your Networking: How To Build Automation To Keep You On Track With Your Networking Goals
As an entrepreneur, you have a duty to keep your business afloat. If you’re not out there hitting the pavements selling, your pipeline will dry

The Pros And Cons Of AI For Content Writing
Want the pros and cons of AI for content writing without any bias? Many people expect us as copywriters to tear AI writing to shreds

When Your Company Does Have SOPs (Get Your Free SOP Framework)
Implementing a free SOP framework into your business gives you the tools to improve your entire operation. In case you missed it, one of the

Automate Your Networking: How To Build Automation To Keep You On Track With Your Networking Goals
As an entrepreneur, you have a duty to keep your business afloat. If you’re not out there hitting the pavements selling, your pipeline will dry

The Pros And Cons Of AI For Content Writing
Want the pros and cons of AI for content writing without any bias? Many people expect us as copywriters to tear AI writing to shreds
Read & Sip
Access Even More Resources To Pump Up Your Copy
To be the first to know about new blogs, resources, and lessons learned, join our weekly newsletter – the Copy Roast.