FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
Finding Your True Differentiator: A Guide for Service-Based Entrepreneurs
What would you say differentiates you from other competitors in your space? Crickets. This happens almost every single time we ask our clients this question in our Kick-Off Call. And it’s because we struggle to identify and acknowledge that we are unique. We’re told that we’re just like everyone else, there’s nothing that separates us
AI-Assisted, Human-Approved: The Right Way To Use AI In Copywriting
Artificial intelligence (AI) isn’t new, but the computation size is. Now, you’re able to do more, get better results, and see more efficiency in your daily life. Whether you’re strategizing your next marketing move or ticking off inventory task reminders, AI makes owning a business just a little bit easier. But when it comes to
5 Golden Thread Examples To Inspire Your Copy
Have you ever seen a movie, advertisement, story, or any other entertainment medium where they start with an idea at the beginning only to tie it in a pretty bow at the end? Think about “The Lord of the Rings” series where the ring is the focus. Well, that’s a golden thread. It gives you
Finding Your True Differentiator: A Guide for Service-Based Entrepreneurs
What would you say differentiates you from other competitors in your space? Crickets. This happens almost every single time we ask our clients this question in our Kick-Off Call. And it’s because we struggle to identify and acknowledge that we are unique. We’re told that we’re just like everyone else, there’s nothing that separates us
AI-Assisted, Human-Approved: The Right Way To Use AI In Copywriting
Artificial intelligence (AI) isn’t new, but the computation size is. Now, you’re able to do more, get better results, and see more efficiency in your daily life. Whether you’re strategizing your next marketing move or ticking off inventory task reminders, AI makes owning a business just a little bit easier. But when it comes to
5 Golden Thread Examples To Inspire Your Copy
Have you ever seen a movie, advertisement, story, or any other entertainment medium where they start with an idea at the beginning only to tie it in a pretty bow at the end? Think about “The Lord of the Rings” series where the ring is the focus. Well, that’s a golden thread. It gives you
Sip and chat about the crazy experiences we go on as entrepreneurs.
What Every Entrepreneur Needs To Be Successful In 2025
2024 is the year we’re coining the Year of Life. So many life events have happened to us, our clients, and our partners. From family deaths, illnesses, hurricanes, burnout, and priority shifts, life doesn’t wait for the perfect moment in your business to slow down. No ma’am. It continues whether you want it to or
FocusCopy Turns 5 Years Old (PLUS 6 Lessons We Learned In Our Fifth Year In Business)
It never fails that when I start writing this blog each year, that all the emotions from the year compile together. And this year is no different. But today, we hit a milestone that I’ve been anxiously waiting for since the day I founded FocusCopy back in 2019. Why? Because statistically, the odds were stacked
#1 Mistake Female Entrepreneurs Make In Their Businesses
After speaking with hundreds of female entrepreneurs and watching my personal journey as a female entrepreneur closely, there is one mistake female entrepreneurs make above the rest. If you’re like me, this one mistake… And the mistake female entrepreneurs make is…? The need for control. Yep, we’re going there but don’t worry! We’ll talk through
What Every Entrepreneur Needs To Be Successful In 2025
2024 is the year we’re coining the Year of Life. So many life events have happened to us, our clients, and our partners. From family deaths, illnesses, hurricanes, burnout, and priority shifts, life doesn’t wait for the perfect moment in your business to slow down. No ma’am. It continues whether you want it to or
FocusCopy Turns 5 Years Old (PLUS 6 Lessons We Learned In Our Fifth Year In Business)
It never fails that when I start writing this blog each year, that all the emotions from the year compile together. And this year is no different. But today, we hit a milestone that I’ve been anxiously waiting for since the day I founded FocusCopy back in 2019. Why? Because statistically, the odds were stacked
#1 Mistake Female Entrepreneurs Make In Their Businesses
After speaking with hundreds of female entrepreneurs and watching my personal journey as a female entrepreneur closely, there is one mistake female entrepreneurs make above the rest. If you’re like me, this one mistake… And the mistake female entrepreneurs make is…? The need for control. Yep, we’re going there but don’t worry! We’ll talk through
Try a new flavor (or strategy) for your overall marketing.
5 B2B Lead Generation Ideas To Implement In Q1 2025
At the beginning of each year and quarter, entrepreneurs scramble to figure out the best strategy to implement to beat out the competition. And we’re not seeing anything different in Q1 2025. But as we look at B2B lead generation ideas, understand that 2025 is all about “Human First” experiences. Build the relationship, connect on
12 Swipeable Email Newsletter Topics To Steal For Your Next Content Ideation Workshop
Email marketing is one of the highest ROI marketing efforts you can invest in. And it’s been that way for years. And there’s a reason for that. Relationships are built over time. With email marketing software, you can boil down an audience and hyper-personalize campaigns based on behavior and demographics. This makes building the relationship
The Power Of Customer Centricity: Our Hot Take On The Newest Jaguar Campaign
Over the last 2 weeks, Jaguar has been making the headlines with their…controversial rebrand launch. Watch the ad that caused a ripple effect of wild conversations. View this post on Instagram A post shared by Jaguar (@jaguar) After the dust settled and we gathered more information, we wanted to share with you our take on
5 B2B Lead Generation Ideas To Implement In Q1 2025
At the beginning of each year and quarter, entrepreneurs scramble to figure out the best strategy to implement to beat out the competition. And we’re not seeing anything different in Q1 2025. But as we look at B2B lead generation ideas, understand that 2025 is all about “Human First” experiences. Build the relationship, connect on
12 Swipeable Email Newsletter Topics To Steal For Your Next Content Ideation Workshop
Email marketing is one of the highest ROI marketing efforts you can invest in. And it’s been that way for years. And there’s a reason for that. Relationships are built over time. With email marketing software, you can boil down an audience and hyper-personalize campaigns based on behavior and demographics. This makes building the relationship
The Power Of Customer Centricity: Our Hot Take On The Newest Jaguar Campaign
Over the last 2 weeks, Jaguar has been making the headlines with their…controversial rebrand launch. Watch the ad that caused a ripple effect of wild conversations. View this post on Instagram A post shared by Jaguar (@jaguar) After the dust settled and we gathered more information, we wanted to share with you our take on
Equip yourself with tried and tested copywriting tools, processes, and systems.
When Your Company Does Have SOPs (Get Your Free SOP Framework)
Implementing a free SOP framework into your business gives you the tools to improve your entire operation. In case you missed it, one of the very first blogs we ever wrote was What Happens When Your Company Doesn’t Have SOPs. Surprisingly, it has remained one of our most popular blogs ever. Why? Well, we have
Automate Your Networking: How To Build Automation To Keep You On Track With Your Networking Goals
As an entrepreneur, you have a duty to keep your business afloat. If you’re not out there hitting the pavements selling, your pipeline will dry up and your business will essentially be non-existent. But what happens if you’re an introvert and you loathe networking? Trust me…You won’t find me willingly attending a networking event –
The Pros And Cons Of AI For Content Writing
Want the pros and cons of AI for content writing without any bias? Many people expect us as copywriters to tear AI writing to shreds (we won’t) out of fear of it replacing our expertise. P.S. It won’t, but we’ll get into that later. We will fully admit that we’ve had (and still have) questions
When Your Company Does Have SOPs (Get Your Free SOP Framework)
Implementing a free SOP framework into your business gives you the tools to improve your entire operation. In case you missed it, one of the very first blogs we ever wrote was What Happens When Your Company Doesn’t Have SOPs. Surprisingly, it has remained one of our most popular blogs ever. Why? Well, we have
Automate Your Networking: How To Build Automation To Keep You On Track With Your Networking Goals
As an entrepreneur, you have a duty to keep your business afloat. If you’re not out there hitting the pavements selling, your pipeline will dry up and your business will essentially be non-existent. But what happens if you’re an introvert and you loathe networking? Trust me…You won’t find me willingly attending a networking event –
The Pros And Cons Of AI For Content Writing
Want the pros and cons of AI for content writing without any bias? Many people expect us as copywriters to tear AI writing to shreds (we won’t) out of fear of it replacing our expertise. P.S. It won’t, but we’ll get into that later. We will fully admit that we’ve had (and still have) questions
Read & Sip
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