FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
AI-Assisted, Human-Approved: The Right Way To Use AI In Copywriting
Artificial intelligence (AI) isn’t new, but the computation size is. Now, you’re able to do more, get better results, and see more efficiency in your daily life. Whether you’re strategizing your next marketing move or ticking off inventory task reminders, AI makes owning a business just a little bit easier. But when it comes to
5 Golden Thread Examples To Inspire Your Copy
Have you ever seen a movie, advertisement, story, or any other entertainment medium where they start with an idea at the beginning only to tie it in a pretty bow at the end? Think about “The Lord of the Rings” series where the ring is the focus. Well, that’s a golden thread. It gives you
7 Red Flags Of AI Writing To Be Aware Of In 2025
You thought AI dominated in 2024… Look again. 2025 demands that every person and company must use some form of artificial intelligence (AI) if they don’t want to be left behind to fossilize. Especially as it pertains to the content creation landscape, entrepreneurs must become increasingly savvy at identifying AI-generated content – both in their
AI-Assisted, Human-Approved: The Right Way To Use AI In Copywriting
Artificial intelligence (AI) isn’t new, but the computation size is. Now, you’re able to do more, get better results, and see more efficiency in your daily life. Whether you’re strategizing your next marketing move or ticking off inventory task reminders, AI makes owning a business just a little bit easier. But when it comes to
5 Golden Thread Examples To Inspire Your Copy
Have you ever seen a movie, advertisement, story, or any other entertainment medium where they start with an idea at the beginning only to tie it in a pretty bow at the end? Think about “The Lord of the Rings” series where the ring is the focus. Well, that’s a golden thread. It gives you
7 Red Flags Of AI Writing To Be Aware Of In 2025
You thought AI dominated in 2024… Look again. 2025 demands that every person and company must use some form of artificial intelligence (AI) if they don’t want to be left behind to fossilize. Especially as it pertains to the content creation landscape, entrepreneurs must become increasingly savvy at identifying AI-generated content – both in their
Sip and chat about the crazy experiences we go on as entrepreneurs.
FocusCopy Turns 5 Years Old (PLUS 6 Lessons We Learned In Our Fifth Year In Business)
It never fails that when I start writing this blog each year, that all the emotions from the year compile together. And this year is no different. But today, we hit a milestone that I’ve been anxiously waiting for since the day I founded FocusCopy back in 2019. Why? Because statistically, the odds were stacked
#1 Mistake Female Entrepreneurs Make In Their Businesses
After speaking with hundreds of female entrepreneurs and watching my personal journey as a female entrepreneur closely, there is one mistake female entrepreneurs make above the rest. If you’re like me, this one mistake… And the mistake female entrepreneurs make is…? The need for control. Yep, we’re going there but don’t worry! We’ll talk through
FocusCopy Turns 4 Years Old (PLUS 7 Lessons We Learned In Our Fourth Year In Business)
We’ve graduated. Well, not really. But it kinda feels like it as we celebrate our fourth business anniversary today – August 15, 2023. You spend 4 years in high school, 4 years in college. 4 years seems to be the amount of time it takes to establish foundational knowledge and feel confident about being fully
FocusCopy Turns 5 Years Old (PLUS 6 Lessons We Learned In Our Fifth Year In Business)
It never fails that when I start writing this blog each year, that all the emotions from the year compile together. And this year is no different. But today, we hit a milestone that I’ve been anxiously waiting for since the day I founded FocusCopy back in 2019. Why? Because statistically, the odds were stacked
#1 Mistake Female Entrepreneurs Make In Their Businesses
After speaking with hundreds of female entrepreneurs and watching my personal journey as a female entrepreneur closely, there is one mistake female entrepreneurs make above the rest. If you’re like me, this one mistake… And the mistake female entrepreneurs make is…? The need for control. Yep, we’re going there but don’t worry! We’ll talk through
FocusCopy Turns 4 Years Old (PLUS 7 Lessons We Learned In Our Fourth Year In Business)
We’ve graduated. Well, not really. But it kinda feels like it as we celebrate our fourth business anniversary today – August 15, 2023. You spend 4 years in high school, 4 years in college. 4 years seems to be the amount of time it takes to establish foundational knowledge and feel confident about being fully
Try a new flavor (or strategy) for your overall marketing.
The Power Of Customer Centricity: Our Hot Take On The Newest Jaguar Campaign
Over the last 2 weeks, Jaguar has been making the headlines with their…controversial rebrand launch. Watch the ad that caused a ripple effect of wild conversations. View this post on Instagram A post shared by Jaguar (@jaguar) After the dust settled and we gathered more information, we wanted to share with you our take on
Why Every Business Should Have A Website
Don’t you love it when a prospective client says something that you’ve been preaching from Day 1? Recently, this prospective client approached us and said that he’s lost business because he did not have his website ready. Of all small business websites that are up, 70% lack one simple yet critical component on their homepage
The Email Marketing Metrics That Will Dictate Your Copy
Does the idea of reviewing your email marketing metrics make you yawn? Stay with us because you should know that if you can’t devote enough time or establish a process to continue connecting with your customers through email, it’s not enough to keep it growing. And your click-to-open rates (CTOR) probably reflect this. If you’re
The Power Of Customer Centricity: Our Hot Take On The Newest Jaguar Campaign
Over the last 2 weeks, Jaguar has been making the headlines with their…controversial rebrand launch. Watch the ad that caused a ripple effect of wild conversations. View this post on Instagram A post shared by Jaguar (@jaguar) After the dust settled and we gathered more information, we wanted to share with you our take on
Why Every Business Should Have A Website
Don’t you love it when a prospective client says something that you’ve been preaching from Day 1? Recently, this prospective client approached us and said that he’s lost business because he did not have his website ready. Of all small business websites that are up, 70% lack one simple yet critical component on their homepage
The Email Marketing Metrics That Will Dictate Your Copy
Does the idea of reviewing your email marketing metrics make you yawn? Stay with us because you should know that if you can’t devote enough time or establish a process to continue connecting with your customers through email, it’s not enough to keep it growing. And your click-to-open rates (CTOR) probably reflect this. If you’re
Equip yourself with tried and tested copywriting tools, processes, and systems.
The Pros And Cons Of AI For Content Writing
Want the pros and cons of AI for content writing without any bias? Many people expect us as copywriters to tear AI writing to shreds (we won’t) out of fear of it replacing our expertise. P.S. It won’t, but we’ll get into that later. We will fully admit that we’ve had (and still have) questions
How To Use ChatGPT For Market Research
Newly launched tools to make creative strategies more efficient always give us an aha moment that we can’t wait to implement and share. This is why we’re revealing what we found useful in our strategy sessions and how to use ChatGPT for market research. When ChatGPT and similar AI writing tools started becoming available, we
How To Create A Quarter’s Worth Of Content In 10 Minutes
Let’s talk about content! Content marketing is huge. A perfect example is knowing that 82% of shoppers want a brand’s values to align with theirs (which comes from the content they create). And it’s only getting bigger as algorithms improve, new platforms are being created, and consumers are leaning more into the online world. But
The Pros And Cons Of AI For Content Writing
Want the pros and cons of AI for content writing without any bias? Many people expect us as copywriters to tear AI writing to shreds (we won’t) out of fear of it replacing our expertise. P.S. It won’t, but we’ll get into that later. We will fully admit that we’ve had (and still have) questions
How To Use ChatGPT For Market Research
Newly launched tools to make creative strategies more efficient always give us an aha moment that we can’t wait to implement and share. This is why we’re revealing what we found useful in our strategy sessions and how to use ChatGPT for market research. When ChatGPT and similar AI writing tools started becoming available, we
How To Create A Quarter’s Worth Of Content In 10 Minutes
Let’s talk about content! Content marketing is huge. A perfect example is knowing that 82% of shoppers want a brand’s values to align with theirs (which comes from the content they create). And it’s only getting bigger as algorithms improve, new platforms are being created, and consumers are leaning more into the online world. But
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