FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
The Key To Consistency In Your Copywriting
The key to good copywriting is consistency. But how do you guarantee consistency in your copywriting when multiple people write for a business? All copy should follow your brand’s messaging, keep a strong brand voice, and speak to your target audience. How To Write Consistent Copy That Converts Many CEOs and founders of small businesses
AI For Copywriting: What’s The Sitch?
From Sci-Fi movies and novels to virtual assistants like Apple’s Siri on our phones, we’ve all encountered AI in some shape or form. The technology is rapidly evolving, and it won’t take long until AI is increasingly ingrained into our everyday lives. What Is AI? AI, which stands for Artificial Intelligence, is a field of
Repetition In Copywriting: The Key To Conversions
When you scroll through blogs and articles, are you really reading every single word? Or are you like the majority and find yourself skimming through the copy? It makes sense. You are simultaneously very busy and have a world of knowledge at your fingertips. With so many options of content to read, it’s easy to
The Key To Consistency In Your Copywriting
The key to good copywriting is consistency. But how do you guarantee consistency in your copywriting when multiple people write for a business? All copy should follow your brand’s messaging, keep a strong brand voice, and speak to your target audience. How To Write Consistent Copy That Converts Many CEOs and founders of small businesses
AI For Copywriting: What’s The Sitch?
From Sci-Fi movies and novels to virtual assistants like Apple’s Siri on our phones, we’ve all encountered AI in some shape or form. The technology is rapidly evolving, and it won’t take long until AI is increasingly ingrained into our everyday lives. What Is AI? AI, which stands for Artificial Intelligence, is a field of
Repetition In Copywriting: The Key To Conversions
When you scroll through blogs and articles, are you really reading every single word? Or are you like the majority and find yourself skimming through the copy? It makes sense. You are simultaneously very busy and have a world of knowledge at your fingertips. With so many options of content to read, it’s easy to
Sip and chat about the crazy experiences we go on as entrepreneurs.
Business Processes and Business Longevity
Businesses do one of three things… Grow Stay stagnant and eventually decline Fail While there are many reasons that you could attribute failure, something that we have discovered is that businesses succeed or fail based on whether they are consistent in how they do things. In this blog, we highlighting how important standard operating procedures
Business Processes and Business Longevity
Businesses do one of three things… Grow Stay stagnant and eventually decline Fail While there are many reasons that you could attribute failure, something that we have discovered is that businesses succeed or fail based on whether they are consistent in how they do things. In this blog, we highlighting how important standard operating procedures
Try a new flavor (or strategy) for your overall marketing.
How To Sustain A Business’s Growth & Generate Leads With A Book
Ever fantasized about writing a book? Your name on a shiny hardcover. But beyond the spine wrapping around your words, there’s another reason (a more profitable reason) for you to write a book. My friend, author of 20+ books, and the founder of Plug & Play Publishing, Weston Lyon and I sat down to talk
Prioritizing Your Laundry List of Marketing To-Dos
As an entrepreneur, many things are pulling your attention – growing your team, serving your clients, keeping your books in order, and so on. But what about your marketing? You’re told to write a blog, send an email newsletter, create SEO content, post on social media, create video content, learn all the algorithms, paid advertising,
Experiential Branding with Go Savvy: Building Brand Equity
ALL businesses have been impacted by the COVID-19 pandemic. For some, the impacts have been minor. But for others, there is major interruption of normal business practices driving the need for dramatic shifts in event plans and innovative financial strategizing. How Can Businesses Persist Through The Pandemic? If you haven’t been impacted in a major
How To Sustain A Business’s Growth & Generate Leads With A Book
Ever fantasized about writing a book? Your name on a shiny hardcover. But beyond the spine wrapping around your words, there’s another reason (a more profitable reason) for you to write a book. My friend, author of 20+ books, and the founder of Plug & Play Publishing, Weston Lyon and I sat down to talk
Prioritizing Your Laundry List of Marketing To-Dos
As an entrepreneur, many things are pulling your attention – growing your team, serving your clients, keeping your books in order, and so on. But what about your marketing? You’re told to write a blog, send an email newsletter, create SEO content, post on social media, create video content, learn all the algorithms, paid advertising,
Experiential Branding with Go Savvy: Building Brand Equity
ALL businesses have been impacted by the COVID-19 pandemic. For some, the impacts have been minor. But for others, there is major interruption of normal business practices driving the need for dramatic shifts in event plans and innovative financial strategizing. How Can Businesses Persist Through The Pandemic? If you haven’t been impacted in a major
Equip yourself with tried and tested copywriting tools, processes, and systems.
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