FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
What’s The Difference Between Copyright & Copywriting?
In-person conversations about what we do often lead to a subplot about the difference between copywriting and copyright. And no, it’s not annoying…despite how many times our parents ask about copyright law… But there is a big difference between copywriting and copyright law. For starters, one is a term for writing copy. In our case,
Build Your Call To Action Swipe File To Write High-Converting Copy
Do you ever sit down to write your business copy and have no idea where to start? Everyone gets writer’s block, but how are we supposed to overcome it? Instead of putting off writing for your business again, do what the professional copywriters do…Open up your call to action swipe file. What’s a swipe file?
Website Designers: There’s A Better Way For Copy
You didn’t become a website designer to… Write copy. Analyze word choice. Get words out of your client’s mouths. Wait on copy. No. You became a website designer to bring an idea to life and generate a platform for businesses to grow. After talking to dozens of website designers and developers across the United States,
What’s The Difference Between Copyright & Copywriting?
In-person conversations about what we do often lead to a subplot about the difference between copywriting and copyright. And no, it’s not annoying…despite how many times our parents ask about copyright law… But there is a big difference between copywriting and copyright law. For starters, one is a term for writing copy. In our case,
Build Your Call To Action Swipe File To Write High-Converting Copy
Do you ever sit down to write your business copy and have no idea where to start? Everyone gets writer’s block, but how are we supposed to overcome it? Instead of putting off writing for your business again, do what the professional copywriters do…Open up your call to action swipe file. What’s a swipe file?
Website Designers: There’s A Better Way For Copy
You didn’t become a website designer to… Write copy. Analyze word choice. Get words out of your client’s mouths. Wait on copy. No. You became a website designer to bring an idea to life and generate a platform for businesses to grow. After talking to dozens of website designers and developers across the United States,
Sip and chat about the crazy experiences we go on as entrepreneurs.
Avoid Business Burnout by Communicating Your Boundaries
Back-to-back Zoom or Teams meetings. No boundaries between your home office and your home. Heightened stress due to uncertainty or overwhelm. It’s no wonder that I’ve encountered so many entrepreneurs who confess… “I’m exhausted.” “I’m tired.” “I just need a minute.” “When will this be over?” “I need a break.” “I’m spent.” Burnout is a
Communicating Your New IT Solutions During COVID-19 with Brooks IT Services
If you’re a regular around here, you know we usually talk about copywriting tips to help your business better communicate how it transforms your customer’s lives. Today, we’re taking a different direction to tell you why communicating your new IT solutions is critical for your business’ well-being. COVID-19 has been top-of-mind for many businesses lately.
Copyright vs Copywriting: What’s the Difference?
We’ve been excited to write about this topic for a while. When networking with business owners, the question usually asked after “what do you do?” is… “So do you protect what you write?” Of course, we then actually spell out RIGHT vs WRITE to start explaining what we do. So what’s the difference between copyright
Avoid Business Burnout by Communicating Your Boundaries
Back-to-back Zoom or Teams meetings. No boundaries between your home office and your home. Heightened stress due to uncertainty or overwhelm. It’s no wonder that I’ve encountered so many entrepreneurs who confess… “I’m exhausted.” “I’m tired.” “I just need a minute.” “When will this be over?” “I need a break.” “I’m spent.” Burnout is a
Communicating Your New IT Solutions During COVID-19 with Brooks IT Services
If you’re a regular around here, you know we usually talk about copywriting tips to help your business better communicate how it transforms your customer’s lives. Today, we’re taking a different direction to tell you why communicating your new IT solutions is critical for your business’ well-being. COVID-19 has been top-of-mind for many businesses lately.
Copyright vs Copywriting: What’s the Difference?
We’ve been excited to write about this topic for a while. When networking with business owners, the question usually asked after “what do you do?” is… “So do you protect what you write?” Of course, we then actually spell out RIGHT vs WRITE to start explaining what we do. So what’s the difference between copyright
Try a new flavor (or strategy) for your overall marketing.
5 Effective Lead Generation Ideas To Earn More Leads
Finding the best lead generation ideas doesn’t have to be a lengthy or complicated process. There are certainly ways to freshen up your pool of potential customers without having to spend a ton of time, resources, and money. Maybe you’ve been feeling uninspired about reaching out to earn more business. You might feel stuck in
What Are The Benefits Of Surveying Your Target Audience To Make Business & Marketing Decisions?
Surveying your target audience to help you make business decisions may not cross your mind. But there are some big benefits to doing so. For starters, you may want customer insight into an ongoing situation or upcoming event. In this case, customer feedback can be an excellent tool to gauge which direction you should take.
4 Productivity Tips For Entrepreneurs To Accelerate Marketing Results
Maintaining daily productivity is a delicate balancing act. Between your personal life, mental and physical health, and all the daily tasks involved in building your business, learning how to keep everything straight is a bit of a curve. But once you have a foundation for managing every little detail, you’ll find that you can accomplish
5 Effective Lead Generation Ideas To Earn More Leads
Finding the best lead generation ideas doesn’t have to be a lengthy or complicated process. There are certainly ways to freshen up your pool of potential customers without having to spend a ton of time, resources, and money. Maybe you’ve been feeling uninspired about reaching out to earn more business. You might feel stuck in
What Are The Benefits Of Surveying Your Target Audience To Make Business & Marketing Decisions?
Surveying your target audience to help you make business decisions may not cross your mind. But there are some big benefits to doing so. For starters, you may want customer insight into an ongoing situation or upcoming event. In this case, customer feedback can be an excellent tool to gauge which direction you should take.
4 Productivity Tips For Entrepreneurs To Accelerate Marketing Results
Maintaining daily productivity is a delicate balancing act. Between your personal life, mental and physical health, and all the daily tasks involved in building your business, learning how to keep everything straight is a bit of a curve. But once you have a foundation for managing every little detail, you’ll find that you can accomplish
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