FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
5 Content Marketing Skills For Business Owners To Master In 2022
As a business owner, I know you already juggle numerous responsibilities – including content marketing. You might be your business’s marketing director, copywriter, and social media manager on top of everything else you do. But, no matter how talented a writer you might be, every content marketer needs a variety of skills to convert prospects
Experiencing Burnout? How to Navigate Your Marketing Strategy When You Need To Take A Step Back
Friend, can I be frank with you? I have never experienced burnout before until Q3 2021. You see, it was inevitable. I kept pressing forth with miniscule breaks to survive the pandemic. I didn’t want FocusCopy – my first company – to be a casualty. Then even more detrimental, I took on everyone’s emotional burdens
The Key To Consistency In Your Copywriting
The key to good copywriting is consistency. But how do you guarantee consistency in your copywriting when multiple people write for a business? All copy should follow your brand’s messaging, keep a strong brand voice, and speak to your target audience. How To Write Consistent Copy That Converts Many CEOs and founders of small businesses
5 Content Marketing Skills For Business Owners To Master In 2022
As a business owner, I know you already juggle numerous responsibilities – including content marketing. You might be your business’s marketing director, copywriter, and social media manager on top of everything else you do. But, no matter how talented a writer you might be, every content marketer needs a variety of skills to convert prospects
Experiencing Burnout? How to Navigate Your Marketing Strategy When You Need To Take A Step Back
Friend, can I be frank with you? I have never experienced burnout before until Q3 2021. You see, it was inevitable. I kept pressing forth with miniscule breaks to survive the pandemic. I didn’t want FocusCopy – my first company – to be a casualty. Then even more detrimental, I took on everyone’s emotional burdens
The Key To Consistency In Your Copywriting
The key to good copywriting is consistency. But how do you guarantee consistency in your copywriting when multiple people write for a business? All copy should follow your brand’s messaging, keep a strong brand voice, and speak to your target audience. How To Write Consistent Copy That Converts Many CEOs and founders of small businesses
Sip and chat about the crazy experiences we go on as entrepreneurs.
Communicating Your New IT Solutions During COVID-19 with Brooks IT Services
If you’re a regular around here, you know we usually talk about copywriting tips to help your business better communicate how it transforms your customer’s lives. Today, we’re taking a different direction to tell you why communicating your new IT solutions is critical for your business’ well-being. COVID-19 has been top-of-mind for many businesses lately.
Copyright vs Copywriting: What’s the Difference?
We’ve been excited to write about this topic for a while. When networking with business owners, the question usually asked after “what do you do?” is… “So do you protect what you write?” Of course, we then actually spell out RIGHT vs WRITE to start explaining what we do. So what’s the difference between copyright
Business Processes and Business Longevity
Businesses do one of three things… Grow Stay stagnant and eventually decline Fail While there are many reasons that you could attribute failure, something that we have discovered is that businesses succeed or fail based on whether they are consistent in how they do things. In this blog, we highlighting how important standard operating procedures
Communicating Your New IT Solutions During COVID-19 with Brooks IT Services
If you’re a regular around here, you know we usually talk about copywriting tips to help your business better communicate how it transforms your customer’s lives. Today, we’re taking a different direction to tell you why communicating your new IT solutions is critical for your business’ well-being. COVID-19 has been top-of-mind for many businesses lately.
Copyright vs Copywriting: What’s the Difference?
We’ve been excited to write about this topic for a while. When networking with business owners, the question usually asked after “what do you do?” is… “So do you protect what you write?” Of course, we then actually spell out RIGHT vs WRITE to start explaining what we do. So what’s the difference between copyright
Business Processes and Business Longevity
Businesses do one of three things… Grow Stay stagnant and eventually decline Fail While there are many reasons that you could attribute failure, something that we have discovered is that businesses succeed or fail based on whether they are consistent in how they do things. In this blog, we highlighting how important standard operating procedures
Try a new flavor (or strategy) for your overall marketing.
4 Productivity Tips For Entrepreneurs To Accelerate Marketing Results
Maintaining daily productivity is a delicate balancing act. Between your personal life, mental and physical health, and all the daily tasks involved in building your business, learning how to keep everything straight is a bit of a curve. But once you have a foundation for managing every little detail, you’ll find that you can accomplish
Why You Need A Blog As A Health And Wellness Coach
Calling all coaches! Have you ever thought about why you need a blog as a health and wellness coach? You may think they’re only for semi-famous coaches or professionals who use their website as their main source of traffic. You may even think you just don’t have the time for it because it won’t benefit
How To Sustain A Business’s Growth & Generate Leads With A Book
Ever fantasized about writing a book? Your name on a shiny hardcover. But beyond the spine wrapping around your words, there’s another reason (a more profitable reason) for you to write a book. My friend, author of 20+ books, and the founder of Plug & Play Publishing, Weston Lyon and I sat down to talk
4 Productivity Tips For Entrepreneurs To Accelerate Marketing Results
Maintaining daily productivity is a delicate balancing act. Between your personal life, mental and physical health, and all the daily tasks involved in building your business, learning how to keep everything straight is a bit of a curve. But once you have a foundation for managing every little detail, you’ll find that you can accomplish
Why You Need A Blog As A Health And Wellness Coach
Calling all coaches! Have you ever thought about why you need a blog as a health and wellness coach? You may think they’re only for semi-famous coaches or professionals who use their website as their main source of traffic. You may even think you just don’t have the time for it because it won’t benefit
How To Sustain A Business’s Growth & Generate Leads With A Book
Ever fantasized about writing a book? Your name on a shiny hardcover. But beyond the spine wrapping around your words, there’s another reason (a more profitable reason) for you to write a book. My friend, author of 20+ books, and the founder of Plug & Play Publishing, Weston Lyon and I sat down to talk
Equip yourself with tried and tested copywriting tools, processes, and systems.
Read & Sip
Access Even More Resources To Pump Up Your Copy
To be the first to know about new blogs, resources, and lessons learned, join our weekly newsletter – the Copy Roast.
