FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
Salesy Copy Is Out, Authentic Branding Is In
Ever see an ad that makes you raise your eyebrows a bit? You’re far from alone in that. In fact, today’s consumers are inundated with
6 Actionable Tips To Writing Copy With Empathy
Are your marketing efforts reaching your ideal customer? There’s a whole science behind writing for business. Copywriting soft skills are critical to provoking emotion. And
5 Benefits Of Content Writing For SEO
In marketing, the term SEO gets thrown around A LOT. But hearing it coming from so many different directions doesn’t necessarily define its importance or
Salesy Copy Is Out, Authentic Branding Is In
Ever see an ad that makes you raise your eyebrows a bit? You’re far from alone in that. In fact, today’s consumers are inundated with
6 Actionable Tips To Writing Copy With Empathy
Are your marketing efforts reaching your ideal customer? There’s a whole science behind writing for business. Copywriting soft skills are critical to provoking emotion. And
5 Benefits Of Content Writing For SEO
In marketing, the term SEO gets thrown around A LOT. But hearing it coming from so many different directions doesn’t necessarily define its importance or
Sip and chat about the crazy experiences we go on as entrepreneurs.
Top 10 Mistakes Business Owners Make When Copywriting Themselves
As a business owner, you have a lot on your plate. But avoiding inevitable mistakes business owners make when it comes to copywriting is essential.
FocusCopy Turns 2 Years Old
FocusCopy turned 2 years old over the weekend (August 15, 2021)! I am immensely proud of what my team has accomplished, how our clients have
How To Build A Business With A Book
When you’re questioning how to build a business with a book, first thing’s first. Try not to think of your book as another deliverable you
Top 10 Mistakes Business Owners Make When Copywriting Themselves
As a business owner, you have a lot on your plate. But avoiding inevitable mistakes business owners make when it comes to copywriting is essential.
FocusCopy Turns 2 Years Old
FocusCopy turned 2 years old over the weekend (August 15, 2021)! I am immensely proud of what my team has accomplished, how our clients have
How To Build A Business With A Book
When you’re questioning how to build a business with a book, first thing’s first. Try not to think of your book as another deliverable you
Try a new flavor (or strategy) for your overall marketing.
Email Marketing Mistakes To Avoid In 2023
Email marketing is one of those marketing topics that seems to be coming back into conversation, and there’s a reason for it. Email marketing is
Is Your Website Pulling Its Weight In Sales?
Your website could be your best sales tool if you’re doing it right… In fact, a good website will help you reach a larger audience,
5 Credibility Factors To Include On Your Website To Win Your Next Client
Just about anyone can be anything these days. With online courses and straight ambition to get it done, you don’t need a college degree to
Email Marketing Mistakes To Avoid In 2023
Email marketing is one of those marketing topics that seems to be coming back into conversation, and there’s a reason for it. Email marketing is
Is Your Website Pulling Its Weight In Sales?
Your website could be your best sales tool if you’re doing it right… In fact, a good website will help you reach a larger audience,
5 Credibility Factors To Include On Your Website To Win Your Next Client
Just about anyone can be anything these days. With online courses and straight ambition to get it done, you don’t need a college degree to
Equip yourself with tried and tested copywriting tools, processes, and systems.
How to Write Standard Operating Procedures
Even the title sounds scary, doesn’t it? “How to Write Standard Operating Procedures“. For most organizations, thinking about it is scarier than doing it. Yes,
Developing Standard Operating Procedures from Scratch
Anyone who has worked for the military or other regulated industry already knows what a Standard Operating Procedure (SOP) is. But many business leaders, to
What Happens When Your Company Doesn’t Have SOPs
Companies in all industries, big and small struggle with SOPs. Many people see Standard Operating Procedures as monotonous documents that do not add real value
How to Write Standard Operating Procedures
Even the title sounds scary, doesn’t it? “How to Write Standard Operating Procedures“. For most organizations, thinking about it is scarier than doing it. Yes,
Developing Standard Operating Procedures from Scratch
Anyone who has worked for the military or other regulated industry already knows what a Standard Operating Procedure (SOP) is. But many business leaders, to
What Happens When Your Company Doesn’t Have SOPs
Companies in all industries, big and small struggle with SOPs. Many people see Standard Operating Procedures as monotonous documents that do not add real value
Read & Sip
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