FocusCopy Blog

The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems

Dig deep into how to make your copy more effective for your business.

Top Problems Website Designers Experience

Website Designers: There’s A Better Way For Copy

You didn’t become a website designer to… Write copy. Analyze word choice.  Get words out of your client’s mouths.  Wait on copy.  No. You became a website designer to bring an idea to life and generate a platform for businesses to grow.  After talking to dozens of website designers and developers across the United States,

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is blogging once a month enough

Is Blogging Once A Month Enough?

Businesses of all sizes and marketers want to know how many blogs are enough blogs? But, the better question is… What can you consistently do?  Sure, you can say that blogging three times a week is ideal for your small business.  But can you actually uphold that type of schedule (and not burnout)? Unfortunately, there

Read More »
Persuasion Principles To Write Converting Copy

How To Use Persuasion Principles To Write Converting Copy

There is a lot noise in the world.  And it can be deafening.  That’s why you as a business owner need to be more persuasive and more engaging in your conversations with your target audience to rise above the noise.  How do you go about doing that?  You use persuasion principles to write converting copy. 

Read More »
Top Problems Website Designers Experience

Website Designers: There’s A Better Way For Copy

You didn’t become a website designer to… Write copy. Analyze word choice.  Get words out of your client’s mouths.  Wait on copy.  No. You became a website designer to bring an idea to life and generate a platform for businesses to grow.  After talking to dozens of website designers and developers across the United States,

Read More »
is blogging once a month enough

Is Blogging Once A Month Enough?

Businesses of all sizes and marketers want to know how many blogs are enough blogs? But, the better question is… What can you consistently do?  Sure, you can say that blogging three times a week is ideal for your small business.  But can you actually uphold that type of schedule (and not burnout)? Unfortunately, there

Read More »
Persuasion Principles To Write Converting Copy

How To Use Persuasion Principles To Write Converting Copy

There is a lot noise in the world.  And it can be deafening.  That’s why you as a business owner need to be more persuasive and more engaging in your conversations with your target audience to rise above the noise.  How do you go about doing that?  You use persuasion principles to write converting copy. 

Read More »

Sip and chat about the crazy experiences we go on as entrepreneurs.

small business crisis communications plan

Why You Need A Small Business Crisis Communications Plan

You wouldn’t believe it now with blue skies and 70ºF weather, but just one week ago, Texas was covered with snow and ice. Not only did this arctic blast cause everything to freeze, it resulted in catastrophic power outages, frozen (and burst) water pipes, and less than stellar cell service.  All of our remote team

Read More »
Lessons We Learned In Our First Year in Business

FocusCopy Turns 1 Years Old (6 Lessons We Learned In Our First Year in Business)

Over the weekend, FocusCopy celebrated its 1 year in business (August 15, 2020).  And it’s been one heck of a year!  The Bureau of Labor Statistics reports that approximately 20% of entrepreneurs fail in their first year of business. If it’s a first-time entrepreneur or a woman-owned business, then the success rate dwindles even further. Additionally,

Read More »
small business crisis communications plan

Why You Need A Small Business Crisis Communications Plan

You wouldn’t believe it now with blue skies and 70ºF weather, but just one week ago, Texas was covered with snow and ice. Not only did this arctic blast cause everything to freeze, it resulted in catastrophic power outages, frozen (and burst) water pipes, and less than stellar cell service.  All of our remote team

Read More »
Lessons We Learned In Our First Year in Business

FocusCopy Turns 1 Years Old (6 Lessons We Learned In Our First Year in Business)

Over the weekend, FocusCopy celebrated its 1 year in business (August 15, 2020).  And it’s been one heck of a year!  The Bureau of Labor Statistics reports that approximately 20% of entrepreneurs fail in their first year of business. If it’s a first-time entrepreneur or a woman-owned business, then the success rate dwindles even further. Additionally,

Read More »

Try a new flavor (or strategy) for your overall marketing.

Identify Your Target Market

Why Is It So Important To Identify Your Target Market?

Have you ever felt as though you’re speaking into a void when it comes to your marketing materials?  What about talking to potential customers that end up nowhere near you making a sale? No one likes to exhaust their resources. However, you might be doing exactly that if your main focus is on the wrong

Read More »
Lead Generation Ideas

5 Effective Lead Generation Ideas To Earn More Leads

Finding the best lead generation ideas doesn’t have to be a lengthy or complicated process. There are certainly ways to freshen up your pool of potential customers without having to spend a ton of time, resources, and money. Maybe you’ve been feeling uninspired about reaching out to earn more business. You might feel stuck in

Read More »
Identify Your Target Market

Why Is It So Important To Identify Your Target Market?

Have you ever felt as though you’re speaking into a void when it comes to your marketing materials?  What about talking to potential customers that end up nowhere near you making a sale? No one likes to exhaust their resources. However, you might be doing exactly that if your main focus is on the wrong

Read More »
Lead Generation Ideas

5 Effective Lead Generation Ideas To Earn More Leads

Finding the best lead generation ideas doesn’t have to be a lengthy or complicated process. There are certainly ways to freshen up your pool of potential customers without having to spend a ton of time, resources, and money. Maybe you’ve been feeling uninspired about reaching out to earn more business. You might feel stuck in

Read More »

Equip yourself with tried and tested copywriting tools, processes, and systems.

Business Processes and Business Longevity

Business Processes and Business Longevity

Businesses do one of three things… Grow Stay stagnant and eventually decline Fail While there are many reasons that you could attribute failure, something that we have discovered is that businesses succeed or fail based on whether they are consistent in how they do things. In this blog, we highlighting how important standard operating procedures

Read More »
Business Processes and Business Longevity

Business Processes and Business Longevity

Businesses do one of three things… Grow Stay stagnant and eventually decline Fail While there are many reasons that you could attribute failure, something that we have discovered is that businesses succeed or fail based on whether they are consistent in how they do things. In this blog, we highlighting how important standard operating procedures

Read More »

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