Category: Copywriting

Copywriting
Lauren Jefferson

How to Write a Golden Thread

Have you ever heard a TED talk that just took your breath away? Some of my favorites are Brene Brown’s The Power of Vulnerability and

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Copywriting
Lauren Jefferson

Content Is NOT King In Marketing

In accounting, we hear the phrase “cash is king”. And in marketing, we hear “content is king.” I’d like to challenge that premise with content

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