6 Actionable Tips To Writing Copy With Empathy
Are your marketing efforts reaching your ideal customer? There’s a whole science behind writing for business. Copywriting soft skills are critical to provoking emotion. And
Are your marketing efforts reaching your ideal customer? There’s a whole science behind writing for business. Copywriting soft skills are critical to provoking emotion. And
In marketing, the term SEO gets thrown around A LOT. But hearing it coming from so many different directions doesn’t necessarily define its importance or
Does anyone else remember feeling content anxiety before turning in a big test? Especially if you’re a perfectionist, the thought of getting a B when
Did you get through all of Mad Men and still wonder, what do they mean by copy? We get this question a lot. Honestly, at
How do you know what to look for when hiring content writers? You’re a small business owner, which means you must justify every cent of
Who else has a hard time overcoming writer’s block? I know I do! We’ve all had those days. You know the ones…You have a ton
In-person conversations about what we do often lead to a subplot about the difference between copywriting and copyright. And no, it’s not annoying…despite how many
Do you ever sit down to write your business copy and have no idea where to start? Everyone gets writer’s block, but how are we
You didn’t become a website designer to… Write copy. Analyze word choice. Get words out of your client’s mouths. Wait on copy. No. You became
Businesses of all sizes and marketers want to know how many blogs are enough blogs? But, the better question is… What can you consistently do?
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.