Say Good-Bye to B2B vs B2C Marketing. Say Hello to a New Marketing Paradigm!
Recently, a student at the Wolff Center for Entrepreneurship asked me… “How do you move a mechanical mentor relationship into a personal mentor relationship?” My
Recently, a student at the Wolff Center for Entrepreneurship asked me… “How do you move a mechanical mentor relationship into a personal mentor relationship?” My
Blogging is certainly not dead – especially when it comes to B2B blogging. Some 700 million blog posts are published each month on WordPress alone.
Who said writing high-converting copy has to be hard? Probably someone without a swipe file! If you’re stuck in a creative block trying to write
Why don’t you write more value-added content for your audience? It’s not because you don’t know how to write in a specific format. And it’s
Is your website leaving the right first impression with your audience? First impressions are the key to sparking interest in your brand. When potential customers
Putting your name out there can be scary. Whenever you publish content, you’re putting your name on the line. And there’s no guarantee that your
There is no one-size-fits-all strategy for content marketing. The type of content your website should provide to your customers should depend on what they want
Right now, your company needs to invest in SEO – especially if you’re struggling. SEO stands for search engine optimization. And SEO is what improves
Blogging isn’t just for beauty influencers and foodies. It’s 2020, and the most competitive companies in all industries have blogs associated with their businesses. Never
Back-to-back Zoom or Teams meetings. No boundaries between your home office and your home. Heightened stress due to uncertainty or overwhelm. It’s no wonder that
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.