FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
What Are Signs To Redo Your Website For Your Business?
Post-pandemic, the business world is even more online than ever before. And that means that your target audience is more likely to refer to your website before engaging or even working with you. Because of this, it helps to know more about the signs to redo your website. But if you’re like many of the entrepreneurs
How To Edit AI Content From A Professional Copywriter
You did it! You just used AI to write for your business but now need to know how to edit AI content to best fit your brand. Here’s the thing about AI…It isn’t new. A few old examples of AI you’ve likely seen and used include PC games like chess and solitaire. It also includes
6 Keys To Writing An FAQ Blog Post
If you’re tired of answering the same questions regarding your business, these 6 keys to writing an FAQ blog post might take care of that for good! Imagine this… Instead of using your time to respond to emails, phone calls, and contact form messages answering the same questions over again, you can create a blog
What Are Signs To Redo Your Website For Your Business?
Post-pandemic, the business world is even more online than ever before. And that means that your target audience is more likely to refer to your website before engaging or even working with you. Because of this, it helps to know more about the signs to redo your website. But if you’re like many of the entrepreneurs
How To Edit AI Content From A Professional Copywriter
You did it! You just used AI to write for your business but now need to know how to edit AI content to best fit your brand. Here’s the thing about AI…It isn’t new. A few old examples of AI you’ve likely seen and used include PC games like chess and solitaire. It also includes
6 Keys To Writing An FAQ Blog Post
If you’re tired of answering the same questions regarding your business, these 6 keys to writing an FAQ blog post might take care of that for good! Imagine this… Instead of using your time to respond to emails, phone calls, and contact form messages answering the same questions over again, you can create a blog
Sip and chat about the crazy experiences we go on as entrepreneurs.
10 Client Red Flags To Watch Out For When Marketing
Are you aware of the most common client red flags to watch out for when marketing for your business? Here’s a shared experience most professionals are familiar with… If you work with people across multiple industries, you’re likely aware of exactly what it is that makes you tick. We’re not simply talking about clients that
How To Use Networking Events To Convert Leads & Improve Your Business Writing
Networking…We know it’s the key to a successful career. Small business owners know this more than anyone…And it’s a lot of pressure. You’re trying to grow an entire business, all while navigating crowded happy hours. The connections you make can lead to potential customers or profitable partnerships, but how do you take advantage of these
How To Increase Your KLT Factors In Your Business Without Investing Too Much
Ever wonder how some start ups gain traction so quickly, seemingly without much effort? Or see a competitor who offers a slightly lesser quality offer than you and is more successful? It can be frustrating, but when you look at the root of their success… …Their success doesn’t stem from having the best product, most
10 Client Red Flags To Watch Out For When Marketing
Are you aware of the most common client red flags to watch out for when marketing for your business? Here’s a shared experience most professionals are familiar with… If you work with people across multiple industries, you’re likely aware of exactly what it is that makes you tick. We’re not simply talking about clients that
How To Use Networking Events To Convert Leads & Improve Your Business Writing
Networking…We know it’s the key to a successful career. Small business owners know this more than anyone…And it’s a lot of pressure. You’re trying to grow an entire business, all while navigating crowded happy hours. The connections you make can lead to potential customers or profitable partnerships, but how do you take advantage of these
How To Increase Your KLT Factors In Your Business Without Investing Too Much
Ever wonder how some start ups gain traction so quickly, seemingly without much effort? Or see a competitor who offers a slightly lesser quality offer than you and is more successful? It can be frustrating, but when you look at the root of their success… …Their success doesn’t stem from having the best product, most
Try a new flavor (or strategy) for your overall marketing.
The Taylor Swift Content Marketing Strategy: What Businesses Can Learn From Her
Are you part of the Swiftie movement? Whether you’re a fan or not, there seems to be a method to the madness when it comes to Taylor Swift’s marketing strategy. The bottom line? Swift’s strategy is a blueprint that businesses can (and should) use as a framework for growing brand awareness and knowing what to
Breaking Through The Noise: How To Make Your Brand Stand Out
Your online content is constantly up against that of your competition. You know you must remain driven and strategic about your digital marketing to push your business in the right direction. On top of optimizing your copy, you’re interested in how to make your brand stand out. But you’re not quite sure how to make
What Is A Lead Magnet Funnel?
What is a lead magnet funnel and why do businesses use them? Chances are, you’ve become a lead for another business using a lead magnet funnel to attract customers. If you have your doubts, ask yourself if you’ve ever given your name, email, or phone number to a business to… Download a PDF for research?
The Taylor Swift Content Marketing Strategy: What Businesses Can Learn From Her
Are you part of the Swiftie movement? Whether you’re a fan or not, there seems to be a method to the madness when it comes to Taylor Swift’s marketing strategy. The bottom line? Swift’s strategy is a blueprint that businesses can (and should) use as a framework for growing brand awareness and knowing what to
Breaking Through The Noise: How To Make Your Brand Stand Out
Your online content is constantly up against that of your competition. You know you must remain driven and strategic about your digital marketing to push your business in the right direction. On top of optimizing your copy, you’re interested in how to make your brand stand out. But you’re not quite sure how to make
What Is A Lead Magnet Funnel?
What is a lead magnet funnel and why do businesses use them? Chances are, you’ve become a lead for another business using a lead magnet funnel to attract customers. If you have your doubts, ask yourself if you’ve ever given your name, email, or phone number to a business to… Download a PDF for research?
Equip yourself with tried and tested copywriting tools, processes, and systems.
How To Create Content Pillars To Boost Your Authority
Ever wonder what you’re going to write about when it comes to your blogs, emails, and social media? It feels a little more like pulling out teeth. And if you’ve been thinking too long about it, you’re probably falling into writer’s block – the death sentence for writing. That’s why we create content pillars –
4 Questions To Ask To Generate 20 Blog Topics In <15 Minutes
Inspiration is a funny thing. It’s everywhere and can leave you dreaming of possibilities for hours, especially if you’re a business owner. Your entire business model might come from a streak of inspiration you decided was worth pursuing. However, the not-so-great thing about inspiration is that it doesn’t occur on command…at least not for most
What Are Content Categories?
Want to publish a diverse amount of valuable content? Or do you want to make sure that relevant content is published at the right time? As a business owner, it can feel overwhelming to come up with a content plan. But it doesn’t have to! In fact, successful marketers create content categories, also known as
How To Create Content Pillars To Boost Your Authority
Ever wonder what you’re going to write about when it comes to your blogs, emails, and social media? It feels a little more like pulling out teeth. And if you’ve been thinking too long about it, you’re probably falling into writer’s block – the death sentence for writing. That’s why we create content pillars –
4 Questions To Ask To Generate 20 Blog Topics In <15 Minutes
Inspiration is a funny thing. It’s everywhere and can leave you dreaming of possibilities for hours, especially if you’re a business owner. Your entire business model might come from a streak of inspiration you decided was worth pursuing. However, the not-so-great thing about inspiration is that it doesn’t occur on command…at least not for most
What Are Content Categories?
Want to publish a diverse amount of valuable content? Or do you want to make sure that relevant content is published at the right time? As a business owner, it can feel overwhelming to come up with a content plan. But it doesn’t have to! In fact, successful marketers create content categories, also known as
Read & Sip
Access Even More Resources To Pump Up Your Copy
To be the first to know about new blogs, resources, and lessons learned, join our weekly newsletter – the Copy Roast.
