FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
What’s A Pain Point Sandwich? (And How It Makes A Big Impact On Your Copy)
Does your business’s copy include a pain point sandwich? What’s a pain point sandwich? We’re glad you asked! Good copywriters know that connecting with an audience means more than talking solely about a business and its offerings (yawn). We like using pain point sandwiches in our writing because it’s fun, establishes trust, and really does
Answering Your Top Questions About Blogging For Your Business
What’s the big deal with blogs? Don’t worry! You’re not the first to ask. However, you’re the next to learn about the power behind writing blogs for your business! Not all blogs are the same. And not all are created with sales in mind. Some people simply utilize blogging platforms to share their thoughts and
15 Ways To Improve Your Writing Skills As An Entrepreneur
Have you ever thought about finding quick ways to improve your writing skills as an entrepreneur? Business owners tend to feel an immense amount of pressure to be able to do it all and do it all well. Writing for your business is one skill you must nail to feel successful. However, we also understand
What’s A Pain Point Sandwich? (And How It Makes A Big Impact On Your Copy)
Does your business’s copy include a pain point sandwich? What’s a pain point sandwich? We’re glad you asked! Good copywriters know that connecting with an audience means more than talking solely about a business and its offerings (yawn). We like using pain point sandwiches in our writing because it’s fun, establishes trust, and really does
Answering Your Top Questions About Blogging For Your Business
What’s the big deal with blogs? Don’t worry! You’re not the first to ask. However, you’re the next to learn about the power behind writing blogs for your business! Not all blogs are the same. And not all are created with sales in mind. Some people simply utilize blogging platforms to share their thoughts and
15 Ways To Improve Your Writing Skills As An Entrepreneur
Have you ever thought about finding quick ways to improve your writing skills as an entrepreneur? Business owners tend to feel an immense amount of pressure to be able to do it all and do it all well. Writing for your business is one skill you must nail to feel successful. However, we also understand
Sip and chat about the crazy experiences we go on as entrepreneurs.
How To Increase Your KLT Factors In Your Business Without Investing Too Much
Ever wonder how some start ups gain traction so quickly, seemingly without much effort? Or see a competitor who offers a slightly lesser quality offer than you and is more successful? It can be frustrating, but when you look at the root of their success… …Their success doesn’t stem from having the best product, most
How A Copywriter Boosts Your Business Growth
Does owning, operating, and growing your small business ever feel like a whole lot more than what you signed on for? As a fellow female entrepreneur and small business owner, I can 100% relate! Plus, FocusCopy has worked with over 90 different brands across 4 countries. So I see firsthand how other business owners experience
FocusCopy Turns 3 Years Old (PLUS 7 Lessons We Learned In Our Third Year In Business)
3 years ago today, Stuart Broderick and I co-founded FocusCopy. We both realized that copy is the most critical part of all marketing and sales. However, it’s the one thing that most people either hate to do or don’t have time to do. After talking with dozens of entrepreneurs over the last couple of weeks
How To Increase Your KLT Factors In Your Business Without Investing Too Much
Ever wonder how some start ups gain traction so quickly, seemingly without much effort? Or see a competitor who offers a slightly lesser quality offer than you and is more successful? It can be frustrating, but when you look at the root of their success… …Their success doesn’t stem from having the best product, most
How A Copywriter Boosts Your Business Growth
Does owning, operating, and growing your small business ever feel like a whole lot more than what you signed on for? As a fellow female entrepreneur and small business owner, I can 100% relate! Plus, FocusCopy has worked with over 90 different brands across 4 countries. So I see firsthand how other business owners experience
FocusCopy Turns 3 Years Old (PLUS 7 Lessons We Learned In Our Third Year In Business)
3 years ago today, Stuart Broderick and I co-founded FocusCopy. We both realized that copy is the most critical part of all marketing and sales. However, it’s the one thing that most people either hate to do or don’t have time to do. After talking with dozens of entrepreneurs over the last couple of weeks
Try a new flavor (or strategy) for your overall marketing.
What Is A Lead Magnet Funnel?
What is a lead magnet funnel and why do businesses use them? Chances are, you’ve become a lead for another business using a lead magnet funnel to attract customers. If you have your doubts, ask yourself if you’ve ever given your name, email, or phone number to a business to… Download a PDF for research?
Why You Need To Create A Consistent Business Brand Voice To Make An Impact
Apple, Chick-fil-A, Coca-Cola, and Tik Tok. No, we’re not simply listing large companies. Instead, we would like to ask what comes to mind when you think of these brands. Whether you shop their products or not, it’s fairly clear that each of these companies has a very recognizable brand voice. If these brands were individuals
5 Automated Email Campaigns To Streamline Your Follow-Up
Life is hectic with the constant noise, never-ending notifications, and distractions galore. It’s only amplified when you’re an entrepreneur, wearing multiple hats to manage your business(es). And all that busyness doesn’t leave you much time to send out emails to stay in touch with your prospects or customers. Enter stage left…Automated email campaigns. These are
What Is A Lead Magnet Funnel?
What is a lead magnet funnel and why do businesses use them? Chances are, you’ve become a lead for another business using a lead magnet funnel to attract customers. If you have your doubts, ask yourself if you’ve ever given your name, email, or phone number to a business to… Download a PDF for research?
Why You Need To Create A Consistent Business Brand Voice To Make An Impact
Apple, Chick-fil-A, Coca-Cola, and Tik Tok. No, we’re not simply listing large companies. Instead, we would like to ask what comes to mind when you think of these brands. Whether you shop their products or not, it’s fairly clear that each of these companies has a very recognizable brand voice. If these brands were individuals
5 Automated Email Campaigns To Streamline Your Follow-Up
Life is hectic with the constant noise, never-ending notifications, and distractions galore. It’s only amplified when you’re an entrepreneur, wearing multiple hats to manage your business(es). And all that busyness doesn’t leave you much time to send out emails to stay in touch with your prospects or customers. Enter stage left…Automated email campaigns. These are
Equip yourself with tried and tested copywriting tools, processes, and systems.
4 Questions To Ask To Generate 20 Blog Topics In <15 Minutes
Inspiration is a funny thing. It’s everywhere and can leave you dreaming of possibilities for hours, especially if you’re a business owner. Your entire business model might come from a streak of inspiration you decided was worth pursuing. However, the not-so-great thing about inspiration is that it doesn’t occur on command…at least not for most
What Are Content Categories?
Want to publish a diverse amount of valuable content? Or do you want to make sure that relevant content is published at the right time? As a business owner, it can feel overwhelming to come up with a content plan. But it doesn’t have to! In fact, successful marketers create content categories, also known as
What Are Content Pillars? INSIDE: A Content Pillar Strategy For Your Business
Stuck in a content rut? Trying to figure out how to say what’s on your mind in the right way on the right platforms? Grouping and organizing your ideas into content pillars is the go-to process successful marketing professionals use. At FocusCopy, we use content pillars in client projects and our own. It allows us
4 Questions To Ask To Generate 20 Blog Topics In <15 Minutes
Inspiration is a funny thing. It’s everywhere and can leave you dreaming of possibilities for hours, especially if you’re a business owner. Your entire business model might come from a streak of inspiration you decided was worth pursuing. However, the not-so-great thing about inspiration is that it doesn’t occur on command…at least not for most
What Are Content Categories?
Want to publish a diverse amount of valuable content? Or do you want to make sure that relevant content is published at the right time? As a business owner, it can feel overwhelming to come up with a content plan. But it doesn’t have to! In fact, successful marketers create content categories, also known as
What Are Content Pillars? INSIDE: A Content Pillar Strategy For Your Business
Stuck in a content rut? Trying to figure out how to say what’s on your mind in the right way on the right platforms? Grouping and organizing your ideas into content pillars is the go-to process successful marketing professionals use. At FocusCopy, we use content pillars in client projects and our own. It allows us
Read & Sip
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