FocusCopy Blog
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Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to transform your copy into a strategic messaging system designed to convert.
AI-Assisted, Human-Approved: The Right Way To Use AI In Copywriting
Artificial intelligence (AI) isn’t new, but the computation size is. Now, you’re able to do more, get better results, and see more efficiency in your
5 Golden Thread Examples To Inspire Your Copy
Have you ever seen a movie, advertisement, story, or any other entertainment medium where they start with an idea at the beginning only to tie
7 Red Flags Of AI Writing To Be Aware Of In 2025
You thought AI dominated in 2024… Look again. 2025 demands that every person and company must use some form of artificial intelligence (AI) if they
AI-Assisted, Human-Approved: The Right Way To Use AI In Copywriting
Artificial intelligence (AI) isn’t new, but the computation size is. Now, you’re able to do more, get better results, and see more efficiency in your
5 Golden Thread Examples To Inspire Your Copy
Have you ever seen a movie, advertisement, story, or any other entertainment medium where they start with an idea at the beginning only to tie
7 Red Flags Of AI Writing To Be Aware Of In 2025
You thought AI dominated in 2024… Look again. 2025 demands that every person and company must use some form of artificial intelligence (AI) if they
Sip and chat about how to stop watching revenue slip and how to transform every touchpoint in your business into a money-maker.
#1 Mistake Female Entrepreneurs Make In Their Businesses
After speaking with hundreds of female entrepreneurs and watching my personal journey as a female entrepreneur closely, there is one mistake female entrepreneurs make above
FocusCopy Turns 4 Years Old (PLUS 7 Lessons We Learned In Our Fourth Year In Business)
We’ve graduated. Well, not really. But it kinda feels like it as we celebrate our fourth business anniversary today – August 15, 2023. You spend
10 Client Red Flags To Watch Out For When Marketing
Are you aware of the most common client red flags to watch out for when marketing for your business? Here’s a shared experience most professionals
#1 Mistake Female Entrepreneurs Make In Their Businesses
After speaking with hundreds of female entrepreneurs and watching my personal journey as a female entrepreneur closely, there is one mistake female entrepreneurs make above
FocusCopy Turns 4 Years Old (PLUS 7 Lessons We Learned In Our Fourth Year In Business)
We’ve graduated. Well, not really. But it kinda feels like it as we celebrate our fourth business anniversary today – August 15, 2023. You spend
10 Client Red Flags To Watch Out For When Marketing
Are you aware of the most common client red flags to watch out for when marketing for your business? Here’s a shared experience most professionals
Try a new flavor (or strategy) to scale your marketing and sales efforts in every area.
The Power Of Customer Centricity: Our Hot Take On The Newest Jaguar Campaign
Over the last 2 weeks, Jaguar has been making the headlines with their…controversial rebrand launch. Watch the ad that caused a ripple effect of wild
Why Every Business Should Have A Website
Don’t you love it when a prospective client says something that you’ve been preaching from Day 1? Recently, this prospective client approached us and said
The Email Marketing Metrics That Will Dictate Your Copy
Does the idea of reviewing your email marketing metrics make you yawn? Stay with us because you should know that if you can’t devote enough
The Power Of Customer Centricity: Our Hot Take On The Newest Jaguar Campaign
Over the last 2 weeks, Jaguar has been making the headlines with their…controversial rebrand launch. Watch the ad that caused a ripple effect of wild
Why Every Business Should Have A Website
Don’t you love it when a prospective client says something that you’ve been preaching from Day 1? Recently, this prospective client approached us and said
The Email Marketing Metrics That Will Dictate Your Copy
Does the idea of reviewing your email marketing metrics make you yawn? Stay with us because you should know that if you can’t devote enough
Access proven strategies and systems to attract, engage, convert, and ascend clients through your entire business journey.
How To Use ChatGPT For Market Research
Newly launched tools to make creative strategies more efficient always give us an aha moment that we can’t wait to implement and share. This is
How To Create A Quarter’s Worth Of Content In 10 Minutes
Let’s talk about content! Content marketing is huge. A perfect example is knowing that 82% of shoppers want a brand’s values to align with theirs
How To Create Content Pillars To Boost Your Authority
Ever wonder what you’re going to write about when it comes to your blogs, emails, and social media? It feels a little more like pulling
How To Use ChatGPT For Market Research
Newly launched tools to make creative strategies more efficient always give us an aha moment that we can’t wait to implement and share. This is
How To Create A Quarter’s Worth Of Content In 10 Minutes
Let’s talk about content! Content marketing is huge. A perfect example is knowing that 82% of shoppers want a brand’s values to align with theirs
How To Create Content Pillars To Boost Your Authority
Ever wonder what you’re going to write about when it comes to your blogs, emails, and social media? It feels a little more like pulling
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