FocusCopy Blog

The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems

Dig deep into how to make your copy more effective for your business.

The USP Framework Builder To Skyrocket Sales

The USP Framework Builder To Skyrocket Sales

How are you unique? If you can’t answer that question in a few seconds, it may be time to investigate your uniqueness and reveal your authentic self. Now in the age of AI and the competitive business landscape, it is more important than ever to differentiate your brand from every other brand – especially as

Read More »
What We Expect To Trend In Copywriting In 2024

What We Expect To Trend In Copywriting In 2024

Here to find out what we expect to trend in copywriting in 2024? It’s no secret that AI is becoming a hot topic for companies, digital marketing professionals, and business owners. But with an influx of AI-related headlines, other copywriting trends are being buried under the hype.  Your digital marketing strategy must have various creative

Read More »

What Are Signs To Redo Your Website For Your Business?

Post-pandemic, the business world is even more online than ever before. And that means that your target audience is more likely to refer to your website before engaging or even working with you. Because of this, it helps to know more about the signs to redo your website. But if you’re like many of the entrepreneurs

Read More »
The USP Framework Builder To Skyrocket Sales

The USP Framework Builder To Skyrocket Sales

How are you unique? If you can’t answer that question in a few seconds, it may be time to investigate your uniqueness and reveal your authentic self. Now in the age of AI and the competitive business landscape, it is more important than ever to differentiate your brand from every other brand – especially as

Read More »
What We Expect To Trend In Copywriting In 2024

What We Expect To Trend In Copywriting In 2024

Here to find out what we expect to trend in copywriting in 2024? It’s no secret that AI is becoming a hot topic for companies, digital marketing professionals, and business owners. But with an influx of AI-related headlines, other copywriting trends are being buried under the hype.  Your digital marketing strategy must have various creative

Read More »

What Are Signs To Redo Your Website For Your Business?

Post-pandemic, the business world is even more online than ever before. And that means that your target audience is more likely to refer to your website before engaging or even working with you. Because of this, it helps to know more about the signs to redo your website. But if you’re like many of the entrepreneurs

Read More »

Sip and chat about the crazy experiences we go on as entrepreneurs.

client red flags

10 Client Red Flags To Watch Out For When Marketing

Are you aware of the most common client red flags to watch out for when marketing for your business? Here’s a shared experience most professionals are familiar with… If you work with people across multiple industries, you’re likely aware of exactly what it is that makes you tick. We’re not simply talking about clients that

Read More »
networking events to convert leads

How To Use Networking Events To Convert Leads & Improve Your Business Writing

Networking…We know it’s the key to a successful career. Small business owners know this more than anyone…And it’s a lot of pressure. You’re trying to grow an entire business, all while navigating crowded happy hours. The connections you make can lead to potential customers or profitable partnerships, but how do you take advantage of these

Read More »
client red flags

10 Client Red Flags To Watch Out For When Marketing

Are you aware of the most common client red flags to watch out for when marketing for your business? Here’s a shared experience most professionals are familiar with… If you work with people across multiple industries, you’re likely aware of exactly what it is that makes you tick. We’re not simply talking about clients that

Read More »
networking events to convert leads

How To Use Networking Events To Convert Leads & Improve Your Business Writing

Networking…We know it’s the key to a successful career. Small business owners know this more than anyone…And it’s a lot of pressure. You’re trying to grow an entire business, all while navigating crowded happy hours. The connections you make can lead to potential customers or profitable partnerships, but how do you take advantage of these

Read More »

Try a new flavor (or strategy) for your overall marketing.

How To Make Your Brand Stand Out

Breaking Through The Noise: How To Make Your Brand Stand Out

Your online content is constantly up against that of your competition. You know you must remain driven and strategic about your digital marketing to push your business in the right direction.  On top of optimizing your copy, you’re interested in how to make your brand stand out. But you’re not quite sure how to make

Read More »

What Is A Lead Magnet Funnel?

What is a lead magnet funnel and why do businesses use them? Chances are, you’ve become a lead for another business using a lead magnet funnel to attract customers. If you have your doubts, ask yourself if you’ve ever given your name, email, or phone number to a business to… Download a PDF for research?

Read More »
How To Make Your Brand Stand Out

Breaking Through The Noise: How To Make Your Brand Stand Out

Your online content is constantly up against that of your competition. You know you must remain driven and strategic about your digital marketing to push your business in the right direction.  On top of optimizing your copy, you’re interested in how to make your brand stand out. But you’re not quite sure how to make

Read More »

What Is A Lead Magnet Funnel?

What is a lead magnet funnel and why do businesses use them? Chances are, you’ve become a lead for another business using a lead magnet funnel to attract customers. If you have your doubts, ask yourself if you’ve ever given your name, email, or phone number to a business to… Download a PDF for research?

Read More »

Equip yourself with tried and tested copywriting tools, processes, and systems.

Create A Quarter's Worth Of Content

How To Create A Quarter’s Worth Of Content In 10 Minutes

Let’s talk about content! Content marketing is huge. A perfect example is knowing that 82% of shoppers want a brand’s values to align with theirs (which comes from the content they create). And it’s only getting bigger as algorithms improve, new platforms are being created, and consumers are leaning more into the online world.  But

Read More »
How To Create Content Pillars

How To Create Content Pillars To Boost Your Authority

Ever wonder what you’re going to write about when it comes to your blogs, emails, and social media? It feels a little more like pulling out teeth. And if you’ve been thinking too long about it, you’re probably falling into writer’s block – the death sentence for writing.  That’s why we create content pillars –

Read More »
generate blog topics

4 Questions To Ask To Generate 20 Blog Topics In <15 Minutes

Inspiration is a funny thing. It’s everywhere and can leave you dreaming of possibilities for hours, especially if you’re a business owner.  Your entire business model might come from a streak of inspiration you decided was worth pursuing. However, the not-so-great thing about inspiration is that it doesn’t occur on command…at least not for most

Read More »
Create A Quarter's Worth Of Content

How To Create A Quarter’s Worth Of Content In 10 Minutes

Let’s talk about content! Content marketing is huge. A perfect example is knowing that 82% of shoppers want a brand’s values to align with theirs (which comes from the content they create). And it’s only getting bigger as algorithms improve, new platforms are being created, and consumers are leaning more into the online world.  But

Read More »
How To Create Content Pillars

How To Create Content Pillars To Boost Your Authority

Ever wonder what you’re going to write about when it comes to your blogs, emails, and social media? It feels a little more like pulling out teeth. And if you’ve been thinking too long about it, you’re probably falling into writer’s block – the death sentence for writing.  That’s why we create content pillars –

Read More »
generate blog topics

4 Questions To Ask To Generate 20 Blog Topics In <15 Minutes

Inspiration is a funny thing. It’s everywhere and can leave you dreaming of possibilities for hours, especially if you’re a business owner.  Your entire business model might come from a streak of inspiration you decided was worth pursuing. However, the not-so-great thing about inspiration is that it doesn’t occur on command…at least not for most

Read More »

Read & Sip

Access Even More Resources To Pump Up Your Copy

To be the first to know about new blogs, resources, and lessons learned, join our weekly newsletter – the Copy Roast.