FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
Build Your Call To Action Swipe File To Write High-Converting Copy
Do you ever sit down to write your business copy and have no idea where to start? Everyone gets writer’s block, but how are we supposed to overcome it? Instead of putting off writing for your business again, do what the professional copywriters do…Open up your call to action swipe file. What’s a swipe file?
Website Designers: There’s A Better Way For Copy
You didn’t become a website designer to… Write copy. Analyze word choice. Get words out of your client’s mouths. Wait on copy. No. You became a website designer to bring an idea to life and generate a platform for businesses to grow. After talking to dozens of website designers and developers across the United States,
Is Blogging Once A Month Enough?
Businesses of all sizes and marketers want to know how many blogs are enough blogs? But, the better question is… What can you consistently do? Sure, you can say that blogging three times a week is ideal for your small business. But can you actually uphold that type of schedule (and not burnout)? Unfortunately, there
Build Your Call To Action Swipe File To Write High-Converting Copy
Do you ever sit down to write your business copy and have no idea where to start? Everyone gets writer’s block, but how are we supposed to overcome it? Instead of putting off writing for your business again, do what the professional copywriters do…Open up your call to action swipe file. What’s a swipe file?
Website Designers: There’s A Better Way For Copy
You didn’t become a website designer to… Write copy. Analyze word choice. Get words out of your client’s mouths. Wait on copy. No. You became a website designer to bring an idea to life and generate a platform for businesses to grow. After talking to dozens of website designers and developers across the United States,
Is Blogging Once A Month Enough?
Businesses of all sizes and marketers want to know how many blogs are enough blogs? But, the better question is… What can you consistently do? Sure, you can say that blogging three times a week is ideal for your small business. But can you actually uphold that type of schedule (and not burnout)? Unfortunately, there
Sip and chat about the crazy experiences we go on as entrepreneurs.
Why You Need A Small Business Crisis Communications Plan
You wouldn’t believe it now with blue skies and 70ºF weather, but just one week ago, Texas was covered with snow and ice. Not only did this arctic blast cause everything to freeze, it resulted in catastrophic power outages, frozen (and burst) water pipes, and less than stellar cell service. All of our remote team
Launching Our New FocusCopy Logo
From our humble yet strikingly motivated start in 2019, FocusCopy has evolved greatly over the last 18 months. And we couldn’t be more excited! Read on for the big reveal of our FocusCopy logo. But stay to chat with us as we brag (just a little) and talk about how COVID-19 has impacted our clients.
FocusCopy Turns 1 Years Old (6 Lessons We Learned In Our First Year in Business)
Over the weekend, FocusCopy celebrated its 1 year in business (August 15, 2020). And it’s been one heck of a year! The Bureau of Labor Statistics reports that approximately 20% of entrepreneurs fail in their first year of business. If it’s a first-time entrepreneur or a woman-owned business, then the success rate dwindles even further. Additionally,
Why You Need A Small Business Crisis Communications Plan
You wouldn’t believe it now with blue skies and 70ºF weather, but just one week ago, Texas was covered with snow and ice. Not only did this arctic blast cause everything to freeze, it resulted in catastrophic power outages, frozen (and burst) water pipes, and less than stellar cell service. All of our remote team
Launching Our New FocusCopy Logo
From our humble yet strikingly motivated start in 2019, FocusCopy has evolved greatly over the last 18 months. And we couldn’t be more excited! Read on for the big reveal of our FocusCopy logo. But stay to chat with us as we brag (just a little) and talk about how COVID-19 has impacted our clients.
FocusCopy Turns 1 Years Old (6 Lessons We Learned In Our First Year in Business)
Over the weekend, FocusCopy celebrated its 1 year in business (August 15, 2020). And it’s been one heck of a year! The Bureau of Labor Statistics reports that approximately 20% of entrepreneurs fail in their first year of business. If it’s a first-time entrepreneur or a woman-owned business, then the success rate dwindles even further. Additionally,
Try a new flavor (or strategy) for your overall marketing.
How To Create Backlinks & Drive Valuable Traffic to Your Landing Page
As you’ve transitioned your storefront and services online, you can’t help but wonder how people are going to find your website. You know that almost 88% of people in America shop online, but how will your business reach them? But on top of building or updating your website, you’re figuring out shipping logistics. You’re creating
Why Is It So Important To Identify Your Target Market?
Have you ever felt as though you’re speaking into a void when it comes to your marketing materials? What about talking to potential customers that end up nowhere near you making a sale? No one likes to exhaust their resources. However, you might be doing exactly that if your main focus is on the wrong
5 Effective Lead Generation Ideas To Earn More Leads
Finding the best lead generation ideas doesn’t have to be a lengthy or complicated process. There are certainly ways to freshen up your pool of potential customers without having to spend a ton of time, resources, and money. Maybe you’ve been feeling uninspired about reaching out to earn more business. You might feel stuck in
How To Create Backlinks & Drive Valuable Traffic to Your Landing Page
As you’ve transitioned your storefront and services online, you can’t help but wonder how people are going to find your website. You know that almost 88% of people in America shop online, but how will your business reach them? But on top of building or updating your website, you’re figuring out shipping logistics. You’re creating
Why Is It So Important To Identify Your Target Market?
Have you ever felt as though you’re speaking into a void when it comes to your marketing materials? What about talking to potential customers that end up nowhere near you making a sale? No one likes to exhaust their resources. However, you might be doing exactly that if your main focus is on the wrong
5 Effective Lead Generation Ideas To Earn More Leads
Finding the best lead generation ideas doesn’t have to be a lengthy or complicated process. There are certainly ways to freshen up your pool of potential customers without having to spend a ton of time, resources, and money. Maybe you’ve been feeling uninspired about reaching out to earn more business. You might feel stuck in
Equip yourself with tried and tested copywriting tools, processes, and systems.
Business Processes and Business Longevity
Businesses do one of three things… Grow Stay stagnant and eventually decline Fail While there are many reasons that you could attribute failure, something that we have discovered is that businesses succeed or fail based on whether they are consistent in how they do things. In this blog, we highlighting how important standard operating procedures
Business Processes and Business Longevity
Businesses do one of three things… Grow Stay stagnant and eventually decline Fail While there are many reasons that you could attribute failure, something that we have discovered is that businesses succeed or fail based on whether they are consistent in how they do things. In this blog, we highlighting how important standard operating procedures
Read & Sip
Access Even More Resources To Pump Up Your Copy
To be the first to know about new blogs, resources, and lessons learned, join our weekly newsletter – the Copy Roast.
