FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
What’s The Difference Between Copyright & Copywriting?
In-person conversations about what we do often lead to a subplot about the difference between copywriting and copyright. And no, it’s not annoying…despite how many times our parents ask about copyright law… But there is a big difference between copywriting and copyright law. For starters, one is a term for writing copy. In our case,
Build Your Call To Action Swipe File To Write High-Converting Copy
Do you ever sit down to write your business copy and have no idea where to start? Everyone gets writer’s block, but how are we supposed to overcome it? Instead of putting off writing for your business again, do what the professional copywriters do…Open up your call to action swipe file. What’s a swipe file?
Website Designers: There’s A Better Way For Copy
You didn’t become a website designer to… Write copy. Analyze word choice. Get words out of your client’s mouths. Wait on copy. No. You became a website designer to bring an idea to life and generate a platform for businesses to grow. After talking to dozens of website designers and developers across the United States,
What’s The Difference Between Copyright & Copywriting?
In-person conversations about what we do often lead to a subplot about the difference between copywriting and copyright. And no, it’s not annoying…despite how many times our parents ask about copyright law… But there is a big difference between copywriting and copyright law. For starters, one is a term for writing copy. In our case,
Build Your Call To Action Swipe File To Write High-Converting Copy
Do you ever sit down to write your business copy and have no idea where to start? Everyone gets writer’s block, but how are we supposed to overcome it? Instead of putting off writing for your business again, do what the professional copywriters do…Open up your call to action swipe file. What’s a swipe file?
Website Designers: There’s A Better Way For Copy
You didn’t become a website designer to… Write copy. Analyze word choice. Get words out of your client’s mouths. Wait on copy. No. You became a website designer to bring an idea to life and generate a platform for businesses to grow. After talking to dozens of website designers and developers across the United States,
Sip and chat about the crazy experiences we go on as entrepreneurs.
FocusCopy Turns 2 Years Old
FocusCopy turned 2 years old over the weekend (August 15, 2021)! I am immensely proud of what my team has accomplished, how our clients have grown their businesses, and that we’re still growing.. How We Got Here When I think back to when we first started, it was a completely different story. At the time,
How To Build A Business With A Book
When you’re questioning how to build a business with a book, first thing’s first. Try not to think of your book as another deliverable you need to rush through to reach the end product. Because it’s so much more than a deliverable. It’s a tool. And it’s a pretty powerful one, too. I get it…
Why You Need A Small Business Crisis Communications Plan
You wouldn’t believe it now with blue skies and 70ºF weather, but just one week ago, Texas was covered with snow and ice. Not only did this arctic blast cause everything to freeze, it resulted in catastrophic power outages, frozen (and burst) water pipes, and less than stellar cell service. All of our remote team
FocusCopy Turns 2 Years Old
FocusCopy turned 2 years old over the weekend (August 15, 2021)! I am immensely proud of what my team has accomplished, how our clients have grown their businesses, and that we’re still growing.. How We Got Here When I think back to when we first started, it was a completely different story. At the time,
How To Build A Business With A Book
When you’re questioning how to build a business with a book, first thing’s first. Try not to think of your book as another deliverable you need to rush through to reach the end product. Because it’s so much more than a deliverable. It’s a tool. And it’s a pretty powerful one, too. I get it…
Why You Need A Small Business Crisis Communications Plan
You wouldn’t believe it now with blue skies and 70ºF weather, but just one week ago, Texas was covered with snow and ice. Not only did this arctic blast cause everything to freeze, it resulted in catastrophic power outages, frozen (and burst) water pipes, and less than stellar cell service. All of our remote team
Try a new flavor (or strategy) for your overall marketing.
How To Indoctrinate New Prospects Into Your Brand
As a business owner, do you indoctrinate new prospects as much as you hustle to market your content to the right audience? When running a business, converting your audience into paying customers is key to turning profit and growing your brand. This is what we call the indoctrination process, and it’s all about nurturing your
How To Create Backlinks & Drive Valuable Traffic to Your Landing Page
As you’ve transitioned your storefront and services online, you can’t help but wonder how people are going to find your website. You know that almost 88% of people in America shop online, but how will your business reach them? But on top of building or updating your website, you’re figuring out shipping logistics. You’re creating
Why Is It So Important To Identify Your Target Market?
Have you ever felt as though you’re speaking into a void when it comes to your marketing materials? What about talking to potential customers that end up nowhere near you making a sale? No one likes to exhaust their resources. However, you might be doing exactly that if your main focus is on the wrong
How To Indoctrinate New Prospects Into Your Brand
As a business owner, do you indoctrinate new prospects as much as you hustle to market your content to the right audience? When running a business, converting your audience into paying customers is key to turning profit and growing your brand. This is what we call the indoctrination process, and it’s all about nurturing your
How To Create Backlinks & Drive Valuable Traffic to Your Landing Page
As you’ve transitioned your storefront and services online, you can’t help but wonder how people are going to find your website. You know that almost 88% of people in America shop online, but how will your business reach them? But on top of building or updating your website, you’re figuring out shipping logistics. You’re creating
Why Is It So Important To Identify Your Target Market?
Have you ever felt as though you’re speaking into a void when it comes to your marketing materials? What about talking to potential customers that end up nowhere near you making a sale? No one likes to exhaust their resources. However, you might be doing exactly that if your main focus is on the wrong
Equip yourself with tried and tested copywriting tools, processes, and systems.
Business Processes and Business Longevity
Businesses do one of three things… Grow Stay stagnant and eventually decline Fail While there are many reasons that you could attribute failure, something that we have discovered is that businesses succeed or fail based on whether they are consistent in how they do things. In this blog, we highlighting how important standard operating procedures
Business Processes and Business Longevity
Businesses do one of three things… Grow Stay stagnant and eventually decline Fail While there are many reasons that you could attribute failure, something that we have discovered is that businesses succeed or fail based on whether they are consistent in how they do things. In this blog, we highlighting how important standard operating procedures
Read & Sip
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