FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
How To Overcome Writer’s Block & Get Back On The Right Track
Who else has a hard time overcoming writer’s block? I know I do! We’ve all had those days. You know the ones…You have a ton
What’s The Difference Between Copyright & Copywriting?
In-person conversations about what we do often lead to a subplot about the difference between copywriting and copyright. And no, it’s not annoying…despite how many
Build Your Call To Action Swipe File To Write High-Converting Copy
Do you ever sit down to write your business copy and have no idea where to start? Everyone gets writer’s block, but how are we
How To Overcome Writer’s Block & Get Back On The Right Track
Who else has a hard time overcoming writer’s block? I know I do! We’ve all had those days. You know the ones…You have a ton
What’s The Difference Between Copyright & Copywriting?
In-person conversations about what we do often lead to a subplot about the difference between copywriting and copyright. And no, it’s not annoying…despite how many
Build Your Call To Action Swipe File To Write High-Converting Copy
Do you ever sit down to write your business copy and have no idea where to start? Everyone gets writer’s block, but how are we
Sip and chat about the crazy experiences we go on as entrepreneurs.
FocusCopy Turns 2 Years Old
FocusCopy turned 2 years old over the weekend (August 15, 2021)! I am immensely proud of what my team has accomplished, how our clients have
How To Build A Business With A Book
When you’re questioning how to build a business with a book, first thing’s first. Try not to think of your book as another deliverable you
Why You Need A Small Business Crisis Communications Plan
You wouldn’t believe it now with blue skies and 70ºF weather, but just one week ago, Texas was covered with snow and ice. Not only
FocusCopy Turns 2 Years Old
FocusCopy turned 2 years old over the weekend (August 15, 2021)! I am immensely proud of what my team has accomplished, how our clients have
How To Build A Business With A Book
When you’re questioning how to build a business with a book, first thing’s first. Try not to think of your book as another deliverable you
Why You Need A Small Business Crisis Communications Plan
You wouldn’t believe it now with blue skies and 70ºF weather, but just one week ago, Texas was covered with snow and ice. Not only
Try a new flavor (or strategy) for your overall marketing.
How To Create Backlinks & Drive Valuable Traffic to Your Landing Page
As you’ve transitioned your storefront and services online, you can’t help but wonder how people are going to find your website. You know that almost
Why Is It So Important To Identify Your Target Market?
Have you ever felt as though you’re speaking into a void when it comes to your marketing materials? What about talking to potential customers that
5 Effective Lead Generation Ideas To Earn More Leads
Finding the best lead generation ideas doesn’t have to be a lengthy or complicated process. There are certainly ways to freshen up your pool of
How To Create Backlinks & Drive Valuable Traffic to Your Landing Page
As you’ve transitioned your storefront and services online, you can’t help but wonder how people are going to find your website. You know that almost
Why Is It So Important To Identify Your Target Market?
Have you ever felt as though you’re speaking into a void when it comes to your marketing materials? What about talking to potential customers that
5 Effective Lead Generation Ideas To Earn More Leads
Finding the best lead generation ideas doesn’t have to be a lengthy or complicated process. There are certainly ways to freshen up your pool of
Equip yourself with tried and tested copywriting tools, processes, and systems.
Developing Standard Operating Procedures from Scratch
Anyone who has worked for the military or other regulated industry already knows what a Standard Operating Procedure (SOP) is. But many business leaders, to
What Happens When Your Company Doesn’t Have SOPs
Companies in all industries, big and small struggle with SOPs. Many people see Standard Operating Procedures as monotonous documents that do not add real value
Business Processes and Business Longevity
Businesses do one of three things… Grow Stay stagnant and eventually decline Fail While there are many reasons that you could attribute failure, something that
Developing Standard Operating Procedures from Scratch
Anyone who has worked for the military or other regulated industry already knows what a Standard Operating Procedure (SOP) is. But many business leaders, to
What Happens When Your Company Doesn’t Have SOPs
Companies in all industries, big and small struggle with SOPs. Many people see Standard Operating Procedures as monotonous documents that do not add real value
Business Processes and Business Longevity
Businesses do one of three things… Grow Stay stagnant and eventually decline Fail While there are many reasons that you could attribute failure, something that
Read & Sip
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