6 Essential Elements In A Blog You Need To Include Today
June 22, 2021
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Anyone can write a blog. But not everyone can write with all of the essential elements in a blog. It does seem as though anyone
Category: Copywriting
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5 Different Copywriting Formulas To Convert Prospects On Your Services Page
May 3, 2021
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Writing is a funny thing. Put the right letters and words together… You get a sentence. Plus, there are endless combinations of letters and words
Transform Features Into Customer Benefits In 3 Simple Steps
April 19, 2021
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What is it about your business that offers value to your buyers or investors? Are the customer benefits of your business special compared to competitors?
How to Focus Your Marketing Message For Meaningful Client Partnerships
April 5, 2021
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As experts in the marketing industry, we’re reflecting on a few older marketing messages and sales techniques that have faded away over the years. For
10 Questions Your Company Website Should Answer To Convert
March 16, 2021
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Do you feel your company website is written well enough to hold someone’s attention for longer than 5.59 seconds? That’s how long it takes for
Say Good-Bye to B2B vs B2C Marketing. Say Hello to a New Marketing Paradigm!
January 25, 2021
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Recently, a student at the Wolff Center for Entrepreneurship asked me… “How do you move a mechanical mentor relationship into a personal mentor relationship?” My
5 Benefits for Writing Business Blog Posts (And How To Start Publishing)
January 18, 2021
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Blogging is certainly not dead – especially when it comes to B2B blogging. Some 700 million blog posts are published each month on WordPress alone.
The Beginner’s Guide To Creating Swipe Files For Copywriting
January 11, 2021
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Who said writing high-converting copy has to be hard? Probably someone without a swipe file! If you’re stuck in a creative block trying to write
Tackle The Lies Imposter Syndrome Tells You
September 28, 2020
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Why don’t you write more value-added content for your audience? It’s not because you don’t know how to write in a specific format. And it’s
How to Make a BIG Impact on Your Conversion Rates By Including These 4 Requirements for Above the Fold Website Copy
August 24, 2020
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Is your website leaving the right first impression with your audience? First impressions are the key to sparking interest in your brand. When potential customers