FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
Is Blogging Once A Month Enough?
Businesses of all sizes and marketers want to know how many blogs are enough blogs? But, the better question is… What can you consistently do? Sure, you can say that blogging three times a week is ideal for your small business. But can you actually uphold that type of schedule (and not burnout)? Unfortunately, there
How To Use Persuasion Principles To Write Converting Copy
There is a lot noise in the world. And it can be deafening. That’s why you as a business owner need to be more persuasive and more engaging in your conversations with your target audience to rise above the noise. How do you go about doing that? You use persuasion principles to write converting copy.
5 Content Marketing Skills For Business Owners To Master In 2022
As a business owner, I know you already juggle numerous responsibilities – including content marketing. You might be your business’s marketing director, copywriter, and social media manager on top of everything else you do. But, no matter how talented a writer you might be, every content marketer needs a variety of skills to convert prospects
Is Blogging Once A Month Enough?
Businesses of all sizes and marketers want to know how many blogs are enough blogs? But, the better question is… What can you consistently do? Sure, you can say that blogging three times a week is ideal for your small business. But can you actually uphold that type of schedule (and not burnout)? Unfortunately, there
How To Use Persuasion Principles To Write Converting Copy
There is a lot noise in the world. And it can be deafening. That’s why you as a business owner need to be more persuasive and more engaging in your conversations with your target audience to rise above the noise. How do you go about doing that? You use persuasion principles to write converting copy.
5 Content Marketing Skills For Business Owners To Master In 2022
As a business owner, I know you already juggle numerous responsibilities – including content marketing. You might be your business’s marketing director, copywriter, and social media manager on top of everything else you do. But, no matter how talented a writer you might be, every content marketer needs a variety of skills to convert prospects
Sip and chat about the crazy experiences we go on as entrepreneurs.
Launching Our New FocusCopy Logo
From our humble yet strikingly motivated start in 2019, FocusCopy has evolved greatly over the last 18 months. And we couldn’t be more excited! Read on for the big reveal of our FocusCopy logo. But stay to chat with us as we brag (just a little) and talk about how COVID-19 has impacted our clients.
FocusCopy Turns 1 Years Old (6 Lessons We Learned In Our First Year in Business)
Over the weekend, FocusCopy celebrated its 1 year in business (August 15, 2020). And it’s been one heck of a year! The Bureau of Labor Statistics reports that approximately 20% of entrepreneurs fail in their first year of business. If it’s a first-time entrepreneur or a woman-owned business, then the success rate dwindles even further. Additionally,
Avoid Business Burnout by Communicating Your Boundaries
Back-to-back Zoom or Teams meetings. No boundaries between your home office and your home. Heightened stress due to uncertainty or overwhelm. It’s no wonder that I’ve encountered so many entrepreneurs who confess… “I’m exhausted.” “I’m tired.” “I just need a minute.” “When will this be over?” “I need a break.” “I’m spent.” Burnout is a
Launching Our New FocusCopy Logo
From our humble yet strikingly motivated start in 2019, FocusCopy has evolved greatly over the last 18 months. And we couldn’t be more excited! Read on for the big reveal of our FocusCopy logo. But stay to chat with us as we brag (just a little) and talk about how COVID-19 has impacted our clients.
FocusCopy Turns 1 Years Old (6 Lessons We Learned In Our First Year in Business)
Over the weekend, FocusCopy celebrated its 1 year in business (August 15, 2020). And it’s been one heck of a year! The Bureau of Labor Statistics reports that approximately 20% of entrepreneurs fail in their first year of business. If it’s a first-time entrepreneur or a woman-owned business, then the success rate dwindles even further. Additionally,
Avoid Business Burnout by Communicating Your Boundaries
Back-to-back Zoom or Teams meetings. No boundaries between your home office and your home. Heightened stress due to uncertainty or overwhelm. It’s no wonder that I’ve encountered so many entrepreneurs who confess… “I’m exhausted.” “I’m tired.” “I just need a minute.” “When will this be over?” “I need a break.” “I’m spent.” Burnout is a
Try a new flavor (or strategy) for your overall marketing.
5 Effective Lead Generation Ideas To Earn More Leads
Finding the best lead generation ideas doesn’t have to be a lengthy or complicated process. There are certainly ways to freshen up your pool of potential customers without having to spend a ton of time, resources, and money. Maybe you’ve been feeling uninspired about reaching out to earn more business. You might feel stuck in
What Are The Benefits Of Surveying Your Target Audience To Make Business & Marketing Decisions?
Surveying your target audience to help you make business decisions may not cross your mind. But there are some big benefits to doing so. For starters, you may want customer insight into an ongoing situation or upcoming event. In this case, customer feedback can be an excellent tool to gauge which direction you should take.
4 Productivity Tips For Entrepreneurs To Accelerate Marketing Results
Maintaining daily productivity is a delicate balancing act. Between your personal life, mental and physical health, and all the daily tasks involved in building your business, learning how to keep everything straight is a bit of a curve. But once you have a foundation for managing every little detail, you’ll find that you can accomplish
5 Effective Lead Generation Ideas To Earn More Leads
Finding the best lead generation ideas doesn’t have to be a lengthy or complicated process. There are certainly ways to freshen up your pool of potential customers without having to spend a ton of time, resources, and money. Maybe you’ve been feeling uninspired about reaching out to earn more business. You might feel stuck in
What Are The Benefits Of Surveying Your Target Audience To Make Business & Marketing Decisions?
Surveying your target audience to help you make business decisions may not cross your mind. But there are some big benefits to doing so. For starters, you may want customer insight into an ongoing situation or upcoming event. In this case, customer feedback can be an excellent tool to gauge which direction you should take.
4 Productivity Tips For Entrepreneurs To Accelerate Marketing Results
Maintaining daily productivity is a delicate balancing act. Between your personal life, mental and physical health, and all the daily tasks involved in building your business, learning how to keep everything straight is a bit of a curve. But once you have a foundation for managing every little detail, you’ll find that you can accomplish
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