FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
How To Use Persuasion Principles To Write Converting Copy
There is a lot noise in the world. And it can be deafening. That’s why you as a business owner need to be more persuasive and more engaging in your conversations with your target audience to rise above the noise. How do you go about doing that? You use persuasion principles to write converting copy.
5 Content Marketing Skills For Business Owners To Master In 2022
As a business owner, I know you already juggle numerous responsibilities – including content marketing. You might be your business’s marketing director, copywriter, and social media manager on top of everything else you do. But, no matter how talented a writer you might be, every content marketer needs a variety of skills to convert prospects
Experiencing Burnout? How to Navigate Your Marketing Strategy When You Need To Take A Step Back
Friend, can I be frank with you? I have never experienced burnout before until Q3 2021. You see, it was inevitable. I kept pressing forth with miniscule breaks to survive the pandemic. I didn’t want FocusCopy – my first company – to be a casualty. Then even more detrimental, I took on everyone’s emotional burdens
How To Use Persuasion Principles To Write Converting Copy
There is a lot noise in the world. And it can be deafening. That’s why you as a business owner need to be more persuasive and more engaging in your conversations with your target audience to rise above the noise. How do you go about doing that? You use persuasion principles to write converting copy.
5 Content Marketing Skills For Business Owners To Master In 2022
As a business owner, I know you already juggle numerous responsibilities – including content marketing. You might be your business’s marketing director, copywriter, and social media manager on top of everything else you do. But, no matter how talented a writer you might be, every content marketer needs a variety of skills to convert prospects
Experiencing Burnout? How to Navigate Your Marketing Strategy When You Need To Take A Step Back
Friend, can I be frank with you? I have never experienced burnout before until Q3 2021. You see, it was inevitable. I kept pressing forth with miniscule breaks to survive the pandemic. I didn’t want FocusCopy – my first company – to be a casualty. Then even more detrimental, I took on everyone’s emotional burdens
Sip and chat about the crazy experiences we go on as entrepreneurs.
Avoid Business Burnout by Communicating Your Boundaries
Back-to-back Zoom or Teams meetings. No boundaries between your home office and your home. Heightened stress due to uncertainty or overwhelm. It’s no wonder that I’ve encountered so many entrepreneurs who confess… “I’m exhausted.” “I’m tired.” “I just need a minute.” “When will this be over?” “I need a break.” “I’m spent.” Burnout is a
Communicating Your New IT Solutions During COVID-19 with Brooks IT Services
If you’re a regular around here, you know we usually talk about copywriting tips to help your business better communicate how it transforms your customer’s lives. Today, we’re taking a different direction to tell you why communicating your new IT solutions is critical for your business’ well-being. COVID-19 has been top-of-mind for many businesses lately.
Copyright vs Copywriting: What’s the Difference?
We’ve been excited to write about this topic for a while. When networking with business owners, the question usually asked after “what do you do?” is… “So do you protect what you write?” Of course, we then actually spell out RIGHT vs WRITE to start explaining what we do. So what’s the difference between copyright
Avoid Business Burnout by Communicating Your Boundaries
Back-to-back Zoom or Teams meetings. No boundaries between your home office and your home. Heightened stress due to uncertainty or overwhelm. It’s no wonder that I’ve encountered so many entrepreneurs who confess… “I’m exhausted.” “I’m tired.” “I just need a minute.” “When will this be over?” “I need a break.” “I’m spent.” Burnout is a
Communicating Your New IT Solutions During COVID-19 with Brooks IT Services
If you’re a regular around here, you know we usually talk about copywriting tips to help your business better communicate how it transforms your customer’s lives. Today, we’re taking a different direction to tell you why communicating your new IT solutions is critical for your business’ well-being. COVID-19 has been top-of-mind for many businesses lately.
Copyright vs Copywriting: What’s the Difference?
We’ve been excited to write about this topic for a while. When networking with business owners, the question usually asked after “what do you do?” is… “So do you protect what you write?” Of course, we then actually spell out RIGHT vs WRITE to start explaining what we do. So what’s the difference between copyright
Try a new flavor (or strategy) for your overall marketing.
What Are The Benefits Of Surveying Your Target Audience To Make Business & Marketing Decisions?
Surveying your target audience to help you make business decisions may not cross your mind. But there are some big benefits to doing so. For starters, you may want customer insight into an ongoing situation or upcoming event. In this case, customer feedback can be an excellent tool to gauge which direction you should take.
4 Productivity Tips For Entrepreneurs To Accelerate Marketing Results
Maintaining daily productivity is a delicate balancing act. Between your personal life, mental and physical health, and all the daily tasks involved in building your business, learning how to keep everything straight is a bit of a curve. But once you have a foundation for managing every little detail, you’ll find that you can accomplish
Why You Need A Blog As A Health And Wellness Coach
Calling all coaches! Have you ever thought about why you need a blog as a health and wellness coach? You may think they’re only for semi-famous coaches or professionals who use their website as their main source of traffic. You may even think you just don’t have the time for it because it won’t benefit
What Are The Benefits Of Surveying Your Target Audience To Make Business & Marketing Decisions?
Surveying your target audience to help you make business decisions may not cross your mind. But there are some big benefits to doing so. For starters, you may want customer insight into an ongoing situation or upcoming event. In this case, customer feedback can be an excellent tool to gauge which direction you should take.
4 Productivity Tips For Entrepreneurs To Accelerate Marketing Results
Maintaining daily productivity is a delicate balancing act. Between your personal life, mental and physical health, and all the daily tasks involved in building your business, learning how to keep everything straight is a bit of a curve. But once you have a foundation for managing every little detail, you’ll find that you can accomplish
Why You Need A Blog As A Health And Wellness Coach
Calling all coaches! Have you ever thought about why you need a blog as a health and wellness coach? You may think they’re only for semi-famous coaches or professionals who use their website as their main source of traffic. You may even think you just don’t have the time for it because it won’t benefit
Equip yourself with tried and tested copywriting tools, processes, and systems.
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