FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
What’s The Difference Between Copyright & Copywriting?
In-person conversations about what we do often lead to a subplot about the difference between copywriting and copyright. And no, it’s not annoying…despite how many times our parents ask about copyright law… But there is a big difference between copywriting and copyright law. For starters, one is a term for writing copy. In our case,
Build Your Call To Action Swipe File To Write High-Converting Copy
Do you ever sit down to write your business copy and have no idea where to start? Everyone gets writer’s block, but how are we supposed to overcome it? Instead of putting off writing for your business again, do what the professional copywriters do…Open up your call to action swipe file. What’s a swipe file?
Website Designers: There’s A Better Way For Copy
You didn’t become a website designer to… Write copy. Analyze word choice. Get words out of your client’s mouths. Wait on copy. No. You became a website designer to bring an idea to life and generate a platform for businesses to grow. After talking to dozens of website designers and developers across the United States,
What’s The Difference Between Copyright & Copywriting?
In-person conversations about what we do often lead to a subplot about the difference between copywriting and copyright. And no, it’s not annoying…despite how many times our parents ask about copyright law… But there is a big difference between copywriting and copyright law. For starters, one is a term for writing copy. In our case,
Build Your Call To Action Swipe File To Write High-Converting Copy
Do you ever sit down to write your business copy and have no idea where to start? Everyone gets writer’s block, but how are we supposed to overcome it? Instead of putting off writing for your business again, do what the professional copywriters do…Open up your call to action swipe file. What’s a swipe file?
Website Designers: There’s A Better Way For Copy
You didn’t become a website designer to… Write copy. Analyze word choice. Get words out of your client’s mouths. Wait on copy. No. You became a website designer to bring an idea to life and generate a platform for businesses to grow. After talking to dozens of website designers and developers across the United States,
Sip and chat about the crazy experiences we go on as entrepreneurs.
Launching Our New FocusCopy Logo
From our humble yet strikingly motivated start in 2019, FocusCopy has evolved greatly over the last 18 months. And we couldn’t be more excited! Read on for the big reveal of our FocusCopy logo. But stay to chat with us as we brag (just a little) and talk about how COVID-19 has impacted our clients.
FocusCopy Turns 1 Years Old (6 Lessons We Learned In Our First Year in Business)
Over the weekend, FocusCopy celebrated its 1 year in business (August 15, 2020). And it’s been one heck of a year! The Bureau of Labor Statistics reports that approximately 20% of entrepreneurs fail in their first year of business. If it’s a first-time entrepreneur or a woman-owned business, then the success rate dwindles even further. Additionally,
Avoid Business Burnout by Communicating Your Boundaries
Back-to-back Zoom or Teams meetings. No boundaries between your home office and your home. Heightened stress due to uncertainty or overwhelm. It’s no wonder that I’ve encountered so many entrepreneurs who confess… “I’m exhausted.” “I’m tired.” “I just need a minute.” “When will this be over?” “I need a break.” “I’m spent.” Burnout is a
Launching Our New FocusCopy Logo
From our humble yet strikingly motivated start in 2019, FocusCopy has evolved greatly over the last 18 months. And we couldn’t be more excited! Read on for the big reveal of our FocusCopy logo. But stay to chat with us as we brag (just a little) and talk about how COVID-19 has impacted our clients.
FocusCopy Turns 1 Years Old (6 Lessons We Learned In Our First Year in Business)
Over the weekend, FocusCopy celebrated its 1 year in business (August 15, 2020). And it’s been one heck of a year! The Bureau of Labor Statistics reports that approximately 20% of entrepreneurs fail in their first year of business. If it’s a first-time entrepreneur or a woman-owned business, then the success rate dwindles even further. Additionally,
Avoid Business Burnout by Communicating Your Boundaries
Back-to-back Zoom or Teams meetings. No boundaries between your home office and your home. Heightened stress due to uncertainty or overwhelm. It’s no wonder that I’ve encountered so many entrepreneurs who confess… “I’m exhausted.” “I’m tired.” “I just need a minute.” “When will this be over?” “I need a break.” “I’m spent.” Burnout is a
Try a new flavor (or strategy) for your overall marketing.
Why Is It So Important To Identify Your Target Market?
Have you ever felt as though you’re speaking into a void when it comes to your marketing materials? What about talking to potential customers that end up nowhere near you making a sale? No one likes to exhaust their resources. However, you might be doing exactly that if your main focus is on the wrong
5 Effective Lead Generation Ideas To Earn More Leads
Finding the best lead generation ideas doesn’t have to be a lengthy or complicated process. There are certainly ways to freshen up your pool of potential customers without having to spend a ton of time, resources, and money. Maybe you’ve been feeling uninspired about reaching out to earn more business. You might feel stuck in
What Are The Benefits Of Surveying Your Target Audience To Make Business & Marketing Decisions?
Surveying your target audience to help you make business decisions may not cross your mind. But there are some big benefits to doing so. For starters, you may want customer insight into an ongoing situation or upcoming event. In this case, customer feedback can be an excellent tool to gauge which direction you should take.
Why Is It So Important To Identify Your Target Market?
Have you ever felt as though you’re speaking into a void when it comes to your marketing materials? What about talking to potential customers that end up nowhere near you making a sale? No one likes to exhaust their resources. However, you might be doing exactly that if your main focus is on the wrong
5 Effective Lead Generation Ideas To Earn More Leads
Finding the best lead generation ideas doesn’t have to be a lengthy or complicated process. There are certainly ways to freshen up your pool of potential customers without having to spend a ton of time, resources, and money. Maybe you’ve been feeling uninspired about reaching out to earn more business. You might feel stuck in
What Are The Benefits Of Surveying Your Target Audience To Make Business & Marketing Decisions?
Surveying your target audience to help you make business decisions may not cross your mind. But there are some big benefits to doing so. For starters, you may want customer insight into an ongoing situation or upcoming event. In this case, customer feedback can be an excellent tool to gauge which direction you should take.
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