FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
What We Expect To Trend In Copywriting In 2024
Here to find out what we expect to trend in copywriting in 2024? It’s no secret that AI is becoming a hot topic for companies, digital marketing professionals, and business owners. But with an influx of AI-related headlines, other copywriting trends are being buried under the hype. Your digital marketing strategy must have various creative
What Are Signs To Redo Your Website For Your Business?
Post-pandemic, the business world is even more online than ever before. And that means that your target audience is more likely to refer to your website before engaging or even working with you. Because of this, it helps to know more about the signs to redo your website. But if you’re like many of the entrepreneurs
How To Edit AI Content From A Professional Copywriter
You did it! You just used AI to write for your business but now need to know how to edit AI content to best fit your brand. Here’s the thing about AI…It isn’t new. A few old examples of AI you’ve likely seen and used include PC games like chess and solitaire. It also includes
What We Expect To Trend In Copywriting In 2024
Here to find out what we expect to trend in copywriting in 2024? It’s no secret that AI is becoming a hot topic for companies, digital marketing professionals, and business owners. But with an influx of AI-related headlines, other copywriting trends are being buried under the hype. Your digital marketing strategy must have various creative
What Are Signs To Redo Your Website For Your Business?
Post-pandemic, the business world is even more online than ever before. And that means that your target audience is more likely to refer to your website before engaging or even working with you. Because of this, it helps to know more about the signs to redo your website. But if you’re like many of the entrepreneurs
How To Edit AI Content From A Professional Copywriter
You did it! You just used AI to write for your business but now need to know how to edit AI content to best fit your brand. Here’s the thing about AI…It isn’t new. A few old examples of AI you’ve likely seen and used include PC games like chess and solitaire. It also includes
Sip and chat about the crazy experiences we go on as entrepreneurs.
How To Increase Your KLT Factors In Your Business Without Investing Too Much
Ever wonder how some start ups gain traction so quickly, seemingly without much effort? Or see a competitor who offers a slightly lesser quality offer than you and is more successful? It can be frustrating, but when you look at the root of their success… …Their success doesn’t stem from having the best product, most
How A Copywriter Boosts Your Business Growth
Does owning, operating, and growing your small business ever feel like a whole lot more than what you signed on for? As a fellow female entrepreneur and small business owner, I can 100% relate! Plus, FocusCopy has worked with over 90 different brands across 4 countries. So I see firsthand how other business owners experience
FocusCopy Turns 3 Years Old (PLUS 7 Lessons We Learned In Our Third Year In Business)
3 years ago today, Stuart Broderick and I co-founded FocusCopy. We both realized that copy is the most critical part of all marketing and sales. However, it’s the one thing that most people either hate to do or don’t have time to do. After talking with dozens of entrepreneurs over the last couple of weeks
How To Increase Your KLT Factors In Your Business Without Investing Too Much
Ever wonder how some start ups gain traction so quickly, seemingly without much effort? Or see a competitor who offers a slightly lesser quality offer than you and is more successful? It can be frustrating, but when you look at the root of their success… …Their success doesn’t stem from having the best product, most
How A Copywriter Boosts Your Business Growth
Does owning, operating, and growing your small business ever feel like a whole lot more than what you signed on for? As a fellow female entrepreneur and small business owner, I can 100% relate! Plus, FocusCopy has worked with over 90 different brands across 4 countries. So I see firsthand how other business owners experience
FocusCopy Turns 3 Years Old (PLUS 7 Lessons We Learned In Our Third Year In Business)
3 years ago today, Stuart Broderick and I co-founded FocusCopy. We both realized that copy is the most critical part of all marketing and sales. However, it’s the one thing that most people either hate to do or don’t have time to do. After talking with dozens of entrepreneurs over the last couple of weeks
Try a new flavor (or strategy) for your overall marketing.
Breaking Through The Noise: How To Make Your Brand Stand Out
Your online content is constantly up against that of your competition. You know you must remain driven and strategic about your digital marketing to push your business in the right direction. On top of optimizing your copy, you’re interested in how to make your brand stand out. But you’re not quite sure how to make
What Is A Lead Magnet Funnel?
What is a lead magnet funnel and why do businesses use them? Chances are, you’ve become a lead for another business using a lead magnet funnel to attract customers. If you have your doubts, ask yourself if you’ve ever given your name, email, or phone number to a business to… Download a PDF for research?
Why You Need To Create A Consistent Business Brand Voice To Make An Impact
Apple, Chick-fil-A, Coca-Cola, and Tik Tok. No, we’re not simply listing large companies. Instead, we would like to ask what comes to mind when you think of these brands. Whether you shop their products or not, it’s fairly clear that each of these companies has a very recognizable brand voice. If these brands were individuals
Breaking Through The Noise: How To Make Your Brand Stand Out
Your online content is constantly up against that of your competition. You know you must remain driven and strategic about your digital marketing to push your business in the right direction. On top of optimizing your copy, you’re interested in how to make your brand stand out. But you’re not quite sure how to make
What Is A Lead Magnet Funnel?
What is a lead magnet funnel and why do businesses use them? Chances are, you’ve become a lead for another business using a lead magnet funnel to attract customers. If you have your doubts, ask yourself if you’ve ever given your name, email, or phone number to a business to… Download a PDF for research?
Why You Need To Create A Consistent Business Brand Voice To Make An Impact
Apple, Chick-fil-A, Coca-Cola, and Tik Tok. No, we’re not simply listing large companies. Instead, we would like to ask what comes to mind when you think of these brands. Whether you shop their products or not, it’s fairly clear that each of these companies has a very recognizable brand voice. If these brands were individuals
Equip yourself with tried and tested copywriting tools, processes, and systems.
4 Questions To Ask To Generate 20 Blog Topics In <15 Minutes
Inspiration is a funny thing. It’s everywhere and can leave you dreaming of possibilities for hours, especially if you’re a business owner. Your entire business model might come from a streak of inspiration you decided was worth pursuing. However, the not-so-great thing about inspiration is that it doesn’t occur on command…at least not for most
What Are Content Categories?
Want to publish a diverse amount of valuable content? Or do you want to make sure that relevant content is published at the right time? As a business owner, it can feel overwhelming to come up with a content plan. But it doesn’t have to! In fact, successful marketers create content categories, also known as
What Are Content Pillars? INSIDE: A Content Pillar Strategy For Your Business
Stuck in a content rut? Trying to figure out how to say what’s on your mind in the right way on the right platforms? Grouping and organizing your ideas into content pillars is the go-to process successful marketing professionals use. At FocusCopy, we use content pillars in client projects and our own. It allows us
4 Questions To Ask To Generate 20 Blog Topics In <15 Minutes
Inspiration is a funny thing. It’s everywhere and can leave you dreaming of possibilities for hours, especially if you’re a business owner. Your entire business model might come from a streak of inspiration you decided was worth pursuing. However, the not-so-great thing about inspiration is that it doesn’t occur on command…at least not for most
What Are Content Categories?
Want to publish a diverse amount of valuable content? Or do you want to make sure that relevant content is published at the right time? As a business owner, it can feel overwhelming to come up with a content plan. But it doesn’t have to! In fact, successful marketers create content categories, also known as
What Are Content Pillars? INSIDE: A Content Pillar Strategy For Your Business
Stuck in a content rut? Trying to figure out how to say what’s on your mind in the right way on the right platforms? Grouping and organizing your ideas into content pillars is the go-to process successful marketing professionals use. At FocusCopy, we use content pillars in client projects and our own. It allows us
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