FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
15 Ways To Improve Your Writing Skills As An Entrepreneur
Have you ever thought about finding quick ways to improve your writing skills as an entrepreneur? Business owners tend to feel an immense amount of pressure to be able to do it all and do it all well. Writing for your business is one skill you must nail to feel successful. However, we also understand
The Ultimate Website Checklist For A Successful Launch
Launching your business’s website is an exciting time! Aside from the time it will save answering the same questions over and over (and over and over) again, your website can be your most effective sales tool. Plus, a good website can also elevate your business’s legitimacy and boost your own confidence as a business owner.
Salesy Copy Is Out, Authentic Branding Is In
Ever see an ad that makes you raise your eyebrows a bit? You’re far from alone in that. In fact, today’s consumers are inundated with salesy marketing campaigns in every facet of their lives. You can’t open your email, social media accounts, watch a video, or even drive down the street without some type of
15 Ways To Improve Your Writing Skills As An Entrepreneur
Have you ever thought about finding quick ways to improve your writing skills as an entrepreneur? Business owners tend to feel an immense amount of pressure to be able to do it all and do it all well. Writing for your business is one skill you must nail to feel successful. However, we also understand
The Ultimate Website Checklist For A Successful Launch
Launching your business’s website is an exciting time! Aside from the time it will save answering the same questions over and over (and over and over) again, your website can be your most effective sales tool. Plus, a good website can also elevate your business’s legitimacy and boost your own confidence as a business owner.
Salesy Copy Is Out, Authentic Branding Is In
Ever see an ad that makes you raise your eyebrows a bit? You’re far from alone in that. In fact, today’s consumers are inundated with salesy marketing campaigns in every facet of their lives. You can’t open your email, social media accounts, watch a video, or even drive down the street without some type of
Sip and chat about the crazy experiences we go on as entrepreneurs.
How A Copywriter Boosts Your Business Growth
Does owning, operating, and growing your small business ever feel like a whole lot more than what you signed on for? As a fellow female entrepreneur and small business owner, I can 100% relate! Plus, FocusCopy has worked with over 90 different brands across 4 countries. So I see firsthand how other business owners experience
FocusCopy Turns 3 Years Old (PLUS 7 Lessons We Learned In Our Third Year In Business)
3 years ago today, Stuart Broderick and I co-founded FocusCopy. We both realized that copy is the most critical part of all marketing and sales. However, it’s the one thing that most people either hate to do or don’t have time to do. After talking with dozens of entrepreneurs over the last couple of weeks
7 Ways Copywriting Helps Businesses Reach Their Goals Swiftly & Profitably
Interested in learning more about the ways copywriting helps businesses? For some business owners, writing their own copy isn’t a huge undertaking and the words come easily. However, to others, copywriting is a dreadful task. One of the most common things we hear from our clients is, “I hate writing.” We get it! Even though
How A Copywriter Boosts Your Business Growth
Does owning, operating, and growing your small business ever feel like a whole lot more than what you signed on for? As a fellow female entrepreneur and small business owner, I can 100% relate! Plus, FocusCopy has worked with over 90 different brands across 4 countries. So I see firsthand how other business owners experience
FocusCopy Turns 3 Years Old (PLUS 7 Lessons We Learned In Our Third Year In Business)
3 years ago today, Stuart Broderick and I co-founded FocusCopy. We both realized that copy is the most critical part of all marketing and sales. However, it’s the one thing that most people either hate to do or don’t have time to do. After talking with dozens of entrepreneurs over the last couple of weeks
7 Ways Copywriting Helps Businesses Reach Their Goals Swiftly & Profitably
Interested in learning more about the ways copywriting helps businesses? For some business owners, writing their own copy isn’t a huge undertaking and the words come easily. However, to others, copywriting is a dreadful task. One of the most common things we hear from our clients is, “I hate writing.” We get it! Even though
Try a new flavor (or strategy) for your overall marketing.
5 Automated Email Campaigns To Streamline Your Follow-Up
Life is hectic with the constant noise, never-ending notifications, and distractions galore. It’s only amplified when you’re an entrepreneur, wearing multiple hats to manage your business(es). And all that busyness doesn’t leave you much time to send out emails to stay in touch with your prospects or customers. Enter stage left…Automated email campaigns. These are
7 Reasons Why Blogging Is Important For Business
Are you a business owner with a blog you haven’t updated in a while? Perhaps you’ve thought about launching a blog but aren’t completely sure why blogging is important for businesses. As copywriters, one of the questions we receive most often includes whether businesses really need a blog or not. But, it’s a loaded question
How To Use Networking Events To Convert Leads & Improve Your Business Writing
Networking…We know it’s the key to a successful career. Small business owners know this more than anyone…And it’s a lot of pressure. You’re trying to grow an entire business, all while navigating crowded happy hours. The connections you make can lead to potential customers or profitable partnerships, but how do you take advantage of these
5 Automated Email Campaigns To Streamline Your Follow-Up
Life is hectic with the constant noise, never-ending notifications, and distractions galore. It’s only amplified when you’re an entrepreneur, wearing multiple hats to manage your business(es). And all that busyness doesn’t leave you much time to send out emails to stay in touch with your prospects or customers. Enter stage left…Automated email campaigns. These are
7 Reasons Why Blogging Is Important For Business
Are you a business owner with a blog you haven’t updated in a while? Perhaps you’ve thought about launching a blog but aren’t completely sure why blogging is important for businesses. As copywriters, one of the questions we receive most often includes whether businesses really need a blog or not. But, it’s a loaded question
How To Use Networking Events To Convert Leads & Improve Your Business Writing
Networking…We know it’s the key to a successful career. Small business owners know this more than anyone…And it’s a lot of pressure. You’re trying to grow an entire business, all while navigating crowded happy hours. The connections you make can lead to potential customers or profitable partnerships, but how do you take advantage of these
Equip yourself with tried and tested copywriting tools, processes, and systems.
How To Build An Editorial Calendar With ClickUp That You Can Actually Stick To
Do you ever wonder how content creators find the time? Especially businesses with heavy workloads, they somehow still have quality blogs, social media posts, newsletters, and updated web pages that get lots of traction. Want to know the secret behind the folks who always have something to post? It’s all about the editorial calendar. But
How We Use ClickUp To Manage Our Content Production Calendar
If there is one thing we do better than other copywriting firms, it is managing our content production calendars. It’s critical for our business to succeed and would normally require a lot of preparation and planning. But our professional copywriting business uses a management application called ClickUp, packed with features to keep our calendars in
7 Content Marketing Tools To Reach Your Ideal Audience
You’ve spent hours of your life coming up with business and content ideas to get your brand out into the world. But how do you go about marketing your content so your target audience will actually see it? This is where content marketing comes into play. Since content marketing has such a huge role in
How To Build An Editorial Calendar With ClickUp That You Can Actually Stick To
Do you ever wonder how content creators find the time? Especially businesses with heavy workloads, they somehow still have quality blogs, social media posts, newsletters, and updated web pages that get lots of traction. Want to know the secret behind the folks who always have something to post? It’s all about the editorial calendar. But
How We Use ClickUp To Manage Our Content Production Calendar
If there is one thing we do better than other copywriting firms, it is managing our content production calendars. It’s critical for our business to succeed and would normally require a lot of preparation and planning. But our professional copywriting business uses a management application called ClickUp, packed with features to keep our calendars in
7 Content Marketing Tools To Reach Your Ideal Audience
You’ve spent hours of your life coming up with business and content ideas to get your brand out into the world. But how do you go about marketing your content so your target audience will actually see it? This is where content marketing comes into play. Since content marketing has such a huge role in
Read & Sip
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