FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
How To Edit AI Content From A Professional Copywriter
You did it! You just used AI to write for your business but now need to know how to edit AI content to best fit your brand. Here’s the thing about AI…It isn’t new. A few old examples of AI you’ve likely seen and used include PC games like chess and solitaire. It also includes
6 Keys To Writing An FAQ Blog Post
If you’re tired of answering the same questions regarding your business, these 6 keys to writing an FAQ blog post might take care of that for good! Imagine this… Instead of using your time to respond to emails, phone calls, and contact form messages answering the same questions over again, you can create a blog
Is Copywriting Dead In A World Full Of AI Writing?
The big question…Is copywriting dead? AI, while it’s been around since the 1950s, has recently taken the world by storm. It’s become more widely spread – not just among businesses but general consumers as well. And that’s resulted in consumers believing that AI is the next get-rich-quick scheme. It isn’t that we don’t love innovative
How To Edit AI Content From A Professional Copywriter
You did it! You just used AI to write for your business but now need to know how to edit AI content to best fit your brand. Here’s the thing about AI…It isn’t new. A few old examples of AI you’ve likely seen and used include PC games like chess and solitaire. It also includes
6 Keys To Writing An FAQ Blog Post
If you’re tired of answering the same questions regarding your business, these 6 keys to writing an FAQ blog post might take care of that for good! Imagine this… Instead of using your time to respond to emails, phone calls, and contact form messages answering the same questions over again, you can create a blog
Is Copywriting Dead In A World Full Of AI Writing?
The big question…Is copywriting dead? AI, while it’s been around since the 1950s, has recently taken the world by storm. It’s become more widely spread – not just among businesses but general consumers as well. And that’s resulted in consumers believing that AI is the next get-rich-quick scheme. It isn’t that we don’t love innovative
Sip and chat about the crazy experiences we go on as entrepreneurs.
How A Copywriter Boosts Your Business Growth
Does owning, operating, and growing your small business ever feel like a whole lot more than what you signed on for? As a fellow female entrepreneur and small business owner, I can 100% relate! Plus, FocusCopy has worked with over 90 different brands across 4 countries. So I see firsthand how other business owners experience
FocusCopy Turns 3 Years Old (PLUS 7 Lessons We Learned In Our Third Year In Business)
3 years ago today, Stuart Broderick and I co-founded FocusCopy. We both realized that copy is the most critical part of all marketing and sales. However, it’s the one thing that most people either hate to do or don’t have time to do. After talking with dozens of entrepreneurs over the last couple of weeks
7 Ways Copywriting Helps Businesses Reach Their Goals Swiftly & Profitably
Interested in learning more about the ways copywriting helps businesses? For some business owners, writing their own copy isn’t a huge undertaking and the words come easily. However, to others, copywriting is a dreadful task. One of the most common things we hear from our clients is, “I hate writing.” We get it! Even though
How A Copywriter Boosts Your Business Growth
Does owning, operating, and growing your small business ever feel like a whole lot more than what you signed on for? As a fellow female entrepreneur and small business owner, I can 100% relate! Plus, FocusCopy has worked with over 90 different brands across 4 countries. So I see firsthand how other business owners experience
FocusCopy Turns 3 Years Old (PLUS 7 Lessons We Learned In Our Third Year In Business)
3 years ago today, Stuart Broderick and I co-founded FocusCopy. We both realized that copy is the most critical part of all marketing and sales. However, it’s the one thing that most people either hate to do or don’t have time to do. After talking with dozens of entrepreneurs over the last couple of weeks
7 Ways Copywriting Helps Businesses Reach Their Goals Swiftly & Profitably
Interested in learning more about the ways copywriting helps businesses? For some business owners, writing their own copy isn’t a huge undertaking and the words come easily. However, to others, copywriting is a dreadful task. One of the most common things we hear from our clients is, “I hate writing.” We get it! Even though
Try a new flavor (or strategy) for your overall marketing.
Why You Need To Create A Consistent Business Brand Voice To Make An Impact
Apple, Chick-fil-A, Coca-Cola, and Tik Tok. No, we’re not simply listing large companies. Instead, we would like to ask what comes to mind when you think of these brands. Whether you shop their products or not, it’s fairly clear that each of these companies has a very recognizable brand voice. If these brands were individuals
5 Automated Email Campaigns To Streamline Your Follow-Up
Life is hectic with the constant noise, never-ending notifications, and distractions galore. It’s only amplified when you’re an entrepreneur, wearing multiple hats to manage your business(es). And all that busyness doesn’t leave you much time to send out emails to stay in touch with your prospects or customers. Enter stage left…Automated email campaigns. These are
7 Reasons Why Blogging Is Important For Business
Are you a business owner with a blog you haven’t updated in a while? Perhaps you’ve thought about launching a blog but aren’t completely sure why blogging is important for businesses. As copywriters, one of the questions we receive most often includes whether businesses really need a blog or not. But, it’s a loaded question
Why You Need To Create A Consistent Business Brand Voice To Make An Impact
Apple, Chick-fil-A, Coca-Cola, and Tik Tok. No, we’re not simply listing large companies. Instead, we would like to ask what comes to mind when you think of these brands. Whether you shop their products or not, it’s fairly clear that each of these companies has a very recognizable brand voice. If these brands were individuals
5 Automated Email Campaigns To Streamline Your Follow-Up
Life is hectic with the constant noise, never-ending notifications, and distractions galore. It’s only amplified when you’re an entrepreneur, wearing multiple hats to manage your business(es). And all that busyness doesn’t leave you much time to send out emails to stay in touch with your prospects or customers. Enter stage left…Automated email campaigns. These are
7 Reasons Why Blogging Is Important For Business
Are you a business owner with a blog you haven’t updated in a while? Perhaps you’ve thought about launching a blog but aren’t completely sure why blogging is important for businesses. As copywriters, one of the questions we receive most often includes whether businesses really need a blog or not. But, it’s a loaded question
Equip yourself with tried and tested copywriting tools, processes, and systems.
What Are Content Categories?
Want to publish a diverse amount of valuable content? Or do you want to make sure that relevant content is published at the right time? As a business owner, it can feel overwhelming to come up with a content plan. But it doesn’t have to! In fact, successful marketers create content categories, also known as
What Are Content Pillars? INSIDE: A Content Pillar Strategy For Your Business
Stuck in a content rut? Trying to figure out how to say what’s on your mind in the right way on the right platforms? Grouping and organizing your ideas into content pillars is the go-to process successful marketing professionals use. At FocusCopy, we use content pillars in client projects and our own. It allows us
How To Build An Editorial Calendar With ClickUp That You Can Actually Stick To
Do you ever wonder how content creators find the time? Especially businesses with heavy workloads, they somehow still have quality blogs, social media posts, newsletters, and updated web pages that get lots of traction. Want to know the secret behind the folks who always have something to post? It’s all about the editorial calendar. But
What Are Content Categories?
Want to publish a diverse amount of valuable content? Or do you want to make sure that relevant content is published at the right time? As a business owner, it can feel overwhelming to come up with a content plan. But it doesn’t have to! In fact, successful marketers create content categories, also known as
What Are Content Pillars? INSIDE: A Content Pillar Strategy For Your Business
Stuck in a content rut? Trying to figure out how to say what’s on your mind in the right way on the right platforms? Grouping and organizing your ideas into content pillars is the go-to process successful marketing professionals use. At FocusCopy, we use content pillars in client projects and our own. It allows us
How To Build An Editorial Calendar With ClickUp That You Can Actually Stick To
Do you ever wonder how content creators find the time? Especially businesses with heavy workloads, they somehow still have quality blogs, social media posts, newsletters, and updated web pages that get lots of traction. Want to know the secret behind the folks who always have something to post? It’s all about the editorial calendar. But
Read & Sip
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