FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
The Ultimate Website Checklist For A Successful Launch
Launching your business’s website is an exciting time! Aside from the time it will save answering the same questions over and over (and over and over) again, your website can be your most effective sales tool. Plus, a good website can also elevate your business’s legitimacy and boost your own confidence as a business owner.
Salesy Copy Is Out, Authentic Branding Is In
Ever see an ad that makes you raise your eyebrows a bit? You’re far from alone in that. In fact, today’s consumers are inundated with salesy marketing campaigns in every facet of their lives. You can’t open your email, social media accounts, watch a video, or even drive down the street without some type of
6 Actionable Tips To Writing Copy With Empathy
Are your marketing efforts reaching your ideal customer? There’s a whole science behind writing for business. Copywriting soft skills are critical to provoking emotion. And empathy, well, it’s one of the most important and impactful elements. Copywriters need empathy to infuse our work with humanity and thought-provoking copy. This allows our clients’ ideal audience to
The Ultimate Website Checklist For A Successful Launch
Launching your business’s website is an exciting time! Aside from the time it will save answering the same questions over and over (and over and over) again, your website can be your most effective sales tool. Plus, a good website can also elevate your business’s legitimacy and boost your own confidence as a business owner.
Salesy Copy Is Out, Authentic Branding Is In
Ever see an ad that makes you raise your eyebrows a bit? You’re far from alone in that. In fact, today’s consumers are inundated with salesy marketing campaigns in every facet of their lives. You can’t open your email, social media accounts, watch a video, or even drive down the street without some type of
6 Actionable Tips To Writing Copy With Empathy
Are your marketing efforts reaching your ideal customer? There’s a whole science behind writing for business. Copywriting soft skills are critical to provoking emotion. And empathy, well, it’s one of the most important and impactful elements. Copywriters need empathy to infuse our work with humanity and thought-provoking copy. This allows our clients’ ideal audience to
Sip and chat about the crazy experiences we go on as entrepreneurs.
How Does Professional Copywriting Help Your Business Grow?
You have your product, a clear idea of what it does, how it helps people, and the price of sale. And you have all the numbers, figures, facts, and marketing strategies all brainstormed and laid out. Even though you keep seeing recommendations to hire a copywriter or are studying writing techniques yourself, you aren’t placing
4 Productivity Tips For Entrepreneurs To Accelerate Marketing Results
Maintaining daily productivity is a delicate balancing act. Between your personal life, mental and physical health, and all the daily tasks involved in building your business, learning how to keep everything straight is a bit of a curve. But once you have a foundation for managing every little detail, you’ll find that you can accomplish
Top 10 Mistakes Business Owners Make When Copywriting Themselves
As a business owner, you have a lot on your plate. But avoiding inevitable mistakes business owners make when it comes to copywriting is essential. While writing for your business may seem like a small task and the least of your worries, it affects how people view you and your services. Ask yourself… How many
How Does Professional Copywriting Help Your Business Grow?
You have your product, a clear idea of what it does, how it helps people, and the price of sale. And you have all the numbers, figures, facts, and marketing strategies all brainstormed and laid out. Even though you keep seeing recommendations to hire a copywriter or are studying writing techniques yourself, you aren’t placing
4 Productivity Tips For Entrepreneurs To Accelerate Marketing Results
Maintaining daily productivity is a delicate balancing act. Between your personal life, mental and physical health, and all the daily tasks involved in building your business, learning how to keep everything straight is a bit of a curve. But once you have a foundation for managing every little detail, you’ll find that you can accomplish
Top 10 Mistakes Business Owners Make When Copywriting Themselves
As a business owner, you have a lot on your plate. But avoiding inevitable mistakes business owners make when it comes to copywriting is essential. While writing for your business may seem like a small task and the least of your worries, it affects how people view you and your services. Ask yourself… How many
Try a new flavor (or strategy) for your overall marketing.
Email Marketing Mistakes To Avoid In 2023
Email marketing is one of those marketing topics that seems to be coming back into conversation, and there’s a reason for it. Email marketing is one of the most effective marketing strategies for nurturing and converting prospects into clients. And when done well, it can boost your reputation, revenue, and retention of clients. But there
Is Your Website Pulling Its Weight In Sales?
Your website could be your best sales tool if you’re doing it right… In fact, a good website will help you reach a larger audience, convert more paying customers, and provide valuable information that will keep readers coming back. On the flip side, a poorly designed or slow website can have the opposite effect. For
5 Credibility Factors To Include On Your Website To Win Your Next Client
Just about anyone can be anything these days. With online courses and straight ambition to get it done, you don’t need a college degree to be whatever you want to be (except for some more professional roles). While that is freeing and amazing in our opinion, it also means that there’s a lot of people
Email Marketing Mistakes To Avoid In 2023
Email marketing is one of those marketing topics that seems to be coming back into conversation, and there’s a reason for it. Email marketing is one of the most effective marketing strategies for nurturing and converting prospects into clients. And when done well, it can boost your reputation, revenue, and retention of clients. But there
Is Your Website Pulling Its Weight In Sales?
Your website could be your best sales tool if you’re doing it right… In fact, a good website will help you reach a larger audience, convert more paying customers, and provide valuable information that will keep readers coming back. On the flip side, a poorly designed or slow website can have the opposite effect. For
5 Credibility Factors To Include On Your Website To Win Your Next Client
Just about anyone can be anything these days. With online courses and straight ambition to get it done, you don’t need a college degree to be whatever you want to be (except for some more professional roles). While that is freeing and amazing in our opinion, it also means that there’s a lot of people
Equip yourself with tried and tested copywriting tools, processes, and systems.
What You Need In Your Copy Toolkit To Write Effective Copy
If there is a process, an automation, or an easier way of doing something, then people will do it. Why? Because people naturally do not want to do more work than is required. Makes sense. Copywriting isn’t an easy task – even for us professionals. It requires creativity, effort, strategy, and time. That’s why many
Stages of SOP Development: A Guide from 40,000 Feet
Business owners: have you ever thought about what will happen if you unexpectedly passed away? What would happen to your business? If you don’t have any assets, then all the value is in your business processes. Does your company have standard operating procedures in place? In previous blog posts, we’ve discussed why all businesses… Should
How to Write Standard Operating Procedures
Even the title sounds scary, doesn’t it? “How to Write Standard Operating Procedures“. For most organizations, thinking about it is scarier than doing it. Yes, there are libraries, lots of books, and web documents telling you how difficult it is, how complex business process development, and documentation is. But does it have to be? If
What You Need In Your Copy Toolkit To Write Effective Copy
If there is a process, an automation, or an easier way of doing something, then people will do it. Why? Because people naturally do not want to do more work than is required. Makes sense. Copywriting isn’t an easy task – even for us professionals. It requires creativity, effort, strategy, and time. That’s why many
Stages of SOP Development: A Guide from 40,000 Feet
Business owners: have you ever thought about what will happen if you unexpectedly passed away? What would happen to your business? If you don’t have any assets, then all the value is in your business processes. Does your company have standard operating procedures in place? In previous blog posts, we’ve discussed why all businesses… Should
How to Write Standard Operating Procedures
Even the title sounds scary, doesn’t it? “How to Write Standard Operating Procedures“. For most organizations, thinking about it is scarier than doing it. Yes, there are libraries, lots of books, and web documents telling you how difficult it is, how complex business process development, and documentation is. But does it have to be? If
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