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Dig deep into how to make your copy more effective for your business.
Have Content Anxiety? Here’s How To Avoid It Next Time You Go To Create & Publish With Confidence
Does anyone else remember feeling content anxiety before turning in a big test? Especially if you’re a perfectionist, the thought of getting a B when you know you deserve an A likely drove you crazy during your academic years. Of course, we all know that one friend who swore they failed at everything they ever
What Is Copywriting?
Did you get through all of Mad Men and still wonder, what do they mean by copy? We get this question a lot. Honestly, at some point in every copywriter’s past, they also wondered, what exactly is copywriting? For those of us who have turned it into a fulfilling career, copywriting is in its most
What To Look For When Hiring Content Writers
How do you know what to look for when hiring content writers? You’re a small business owner, which means you must justify every cent of your budget. As a writer, it’s my job to delve into my creative superpowers. However, as a business owner, I also understand why it’s hard to know what to look
Have Content Anxiety? Here’s How To Avoid It Next Time You Go To Create & Publish With Confidence
Does anyone else remember feeling content anxiety before turning in a big test? Especially if you’re a perfectionist, the thought of getting a B when you know you deserve an A likely drove you crazy during your academic years. Of course, we all know that one friend who swore they failed at everything they ever
What Is Copywriting?
Did you get through all of Mad Men and still wonder, what do they mean by copy? We get this question a lot. Honestly, at some point in every copywriter’s past, they also wondered, what exactly is copywriting? For those of us who have turned it into a fulfilling career, copywriting is in its most
What To Look For When Hiring Content Writers
How do you know what to look for when hiring content writers? You’re a small business owner, which means you must justify every cent of your budget. As a writer, it’s my job to delve into my creative superpowers. However, as a business owner, I also understand why it’s hard to know what to look
Sip and chat about the crazy experiences we go on as entrepreneurs.
How Does Professional Copywriting Help Your Business Grow?
You have your product, a clear idea of what it does, how it helps people, and the price of sale. And you have all the numbers, figures, facts, and marketing strategies all brainstormed and laid out. Even though you keep seeing recommendations to hire a copywriter or are studying writing techniques yourself, you aren’t placing
4 Productivity Tips For Entrepreneurs To Accelerate Marketing Results
Maintaining daily productivity is a delicate balancing act. Between your personal life, mental and physical health, and all the daily tasks involved in building your business, learning how to keep everything straight is a bit of a curve. But once you have a foundation for managing every little detail, you’ll find that you can accomplish
Top 10 Mistakes Business Owners Make When Copywriting Themselves
As a business owner, you have a lot on your plate. But avoiding inevitable mistakes business owners make when it comes to copywriting is essential. While writing for your business may seem like a small task and the least of your worries, it affects how people view you and your services. Ask yourself… How many
How Does Professional Copywriting Help Your Business Grow?
You have your product, a clear idea of what it does, how it helps people, and the price of sale. And you have all the numbers, figures, facts, and marketing strategies all brainstormed and laid out. Even though you keep seeing recommendations to hire a copywriter or are studying writing techniques yourself, you aren’t placing
4 Productivity Tips For Entrepreneurs To Accelerate Marketing Results
Maintaining daily productivity is a delicate balancing act. Between your personal life, mental and physical health, and all the daily tasks involved in building your business, learning how to keep everything straight is a bit of a curve. But once you have a foundation for managing every little detail, you’ll find that you can accomplish
Top 10 Mistakes Business Owners Make When Copywriting Themselves
As a business owner, you have a lot on your plate. But avoiding inevitable mistakes business owners make when it comes to copywriting is essential. While writing for your business may seem like a small task and the least of your worries, it affects how people view you and your services. Ask yourself… How many
Try a new flavor (or strategy) for your overall marketing.
Email Marketing Mistakes To Avoid In 2023
Email marketing is one of those marketing topics that seems to be coming back into conversation, and there’s a reason for it. Email marketing is one of the most effective marketing strategies for nurturing and converting prospects into clients. And when done well, it can boost your reputation, revenue, and retention of clients. But there
Is Your Website Pulling Its Weight In Sales?
Your website could be your best sales tool if you’re doing it right… In fact, a good website will help you reach a larger audience, convert more paying customers, and provide valuable information that will keep readers coming back. On the flip side, a poorly designed or slow website can have the opposite effect. For
5 Credibility Factors To Include On Your Website To Win Your Next Client
Just about anyone can be anything these days. With online courses and straight ambition to get it done, you don’t need a college degree to be whatever you want to be (except for some more professional roles). While that is freeing and amazing in our opinion, it also means that there’s a lot of people
Email Marketing Mistakes To Avoid In 2023
Email marketing is one of those marketing topics that seems to be coming back into conversation, and there’s a reason for it. Email marketing is one of the most effective marketing strategies for nurturing and converting prospects into clients. And when done well, it can boost your reputation, revenue, and retention of clients. But there
Is Your Website Pulling Its Weight In Sales?
Your website could be your best sales tool if you’re doing it right… In fact, a good website will help you reach a larger audience, convert more paying customers, and provide valuable information that will keep readers coming back. On the flip side, a poorly designed or slow website can have the opposite effect. For
5 Credibility Factors To Include On Your Website To Win Your Next Client
Just about anyone can be anything these days. With online courses and straight ambition to get it done, you don’t need a college degree to be whatever you want to be (except for some more professional roles). While that is freeing and amazing in our opinion, it also means that there’s a lot of people
Equip yourself with tried and tested copywriting tools, processes, and systems.
How to Write Standard Operating Procedures
Even the title sounds scary, doesn’t it? “How to Write Standard Operating Procedures“. For most organizations, thinking about it is scarier than doing it. Yes, there are libraries, lots of books, and web documents telling you how difficult it is, how complex business process development, and documentation is. But does it have to be? If
Developing Standard Operating Procedures from Scratch
Anyone who has worked for the military or other regulated industry already knows what a Standard Operating Procedure (SOP) is. But many business leaders, to their disadvantage, do not apply SOPS to their business and may not know how to start developing standard operating procedures from scratch. As a result, business often run into issues
What Happens When Your Company Doesn’t Have SOPs
Companies in all industries, big and small struggle with SOPs. Many people see Standard Operating Procedures as monotonous documents that do not add real value to the company. I only discovered the value of SOPs after something BIG happened in a company that didn’t have SOPs. What Happened When My Company Didn’t Have SOPs My
How to Write Standard Operating Procedures
Even the title sounds scary, doesn’t it? “How to Write Standard Operating Procedures“. For most organizations, thinking about it is scarier than doing it. Yes, there are libraries, lots of books, and web documents telling you how difficult it is, how complex business process development, and documentation is. But does it have to be? If
Developing Standard Operating Procedures from Scratch
Anyone who has worked for the military or other regulated industry already knows what a Standard Operating Procedure (SOP) is. But many business leaders, to their disadvantage, do not apply SOPS to their business and may not know how to start developing standard operating procedures from scratch. As a result, business often run into issues
What Happens When Your Company Doesn’t Have SOPs
Companies in all industries, big and small struggle with SOPs. Many people see Standard Operating Procedures as monotonous documents that do not add real value to the company. I only discovered the value of SOPs after something BIG happened in a company that didn’t have SOPs. What Happened When My Company Didn’t Have SOPs My
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