Category: Entrepreneurship

avoid shiny object syndrome

The Most Effective Strategy To Avoid Shiny Object Syndrome

Ever get started on a project and find that you’re coming up with a million different (and brilliant) ideas that are simply teasing you for your focus?  No, it’s not your ADHD or ADD kicking it.  It’s shiny object syndrome.  But you may also have heard it referred to as “shiny penny syndrome”, “chasing a

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Our Foolproof Strategy For Choosing A Theme For Your Year

Our Foolproof Strategy For Choosing A Theme For Your Year

As service-based entrepreneurs, we’ve all been there…Another year begins, and you’re armed with a list of ambitious resolutions that inevitably fade by February. Between managing clients, scaling our businesses, and navigating personal growth, it’s easy to feel overwhelmed or scattered. But what if there was a more powerful, intentional way to approach your business goals? 

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What Every Entrepreneur Needs To Be Successful In 2025

What Every Entrepreneur Needs To Be Successful In 2025

2024 is the year we’re coining the Year of Life. So many life events have happened to us, our clients, and our partners. From family deaths, illnesses, hurricanes, burnout, and priority shifts, life doesn’t wait for the perfect moment in your business to slow down.  No ma’am. It continues whether you want it to or

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mistake female entrepreneurs make

#1 Mistake Female Entrepreneurs Make In Their Businesses

After speaking with hundreds of female entrepreneurs and watching my personal journey as a female entrepreneur closely, there is one mistake female entrepreneurs make above the rest.  If you’re like me, this one mistake… And the mistake female entrepreneurs make is…?  The need for control. Yep, we’re going there but don’t worry! We’ll talk through

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client red flags

10 Client Red Flags To Watch Out For When Marketing

Are you aware of the most common client red flags to watch out for when marketing for your business? Here’s a shared experience most professionals are familiar with… If you work with people across multiple industries, you’re likely aware of exactly what it is that makes you tick. We’re not simply talking about clients that

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business growth

How A Copywriter Boosts Your Business Growth

Does owning, operating, and growing your small business ever feel like a whole lot more than what you signed on for? As a fellow female entrepreneur and small business owner, I can 100% relate!  Plus, FocusCopy has worked with over 90 different brands across 4 countries. So I see firsthand how other business owners experience

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