As a business owner, you have a lot on your plate. But avoiding inevitable mistakes business owners make when it comes to copywriting is essential. While writing for your business may seem like a small task and the least of your worries, it affects how people view you and your services. Ask yourself… How many
What is it about your business that offers value to your buyers or investors? Are the customer benefits of your business special compared to competitors? Chances are, you already know the answer to these questions. But you may not be getting the message across on all platforms in the best way possible. One of the
It’s no secret that COVID-19 has impacted businesses all over the world. I talk to at least 5 business owners a day that have either had to put their business on hold, are overwhelmed with growth, or are somewhere in between. If you’re one of the companies in limbo, this blog is for YOU. Downtime
During the holiday season, we are bombarded with advertisements, sales, and deals. It can be overwhelming and just plain annoying. This year (2019), I received a staggering 238 emails about Black Friday and Cyber Monday alone. As a copywriter, I usually read every email to see what other companies are doing; however, this influx of
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
