How to Write a Golden Thread
November 8, 2019
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Have you ever heard a TED talk that just took your breath away? Some of my favorites are Brene Brown’s The Power of Vulnerability and
Tag: Content Creation
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Content Splintering to Maximize Content ROI
October 30, 2019
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Over the last couple weeks on the FocusCopy blog, we’ve talked a lot about this one fact… There is an obscene amount of information and
Content Is NOT King In Marketing
October 23, 2019
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In accounting, we hear the phrase “cash is king”. And in marketing, we hear “content is king.” I’d like to challenge that premise with content
5 Questions You Need to Answer Before Hiring a Ghostwriter
October 16, 2019
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Writing is not always a natural skill for people in business. Like public speaking, you can put time and effort to improve your skills, but
Proofreading Tips From Pro Copywriters
October 3, 2019
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Is there anything worse than when you catch grammar mistakes on websites, social media posts, or worse… printed material? Personally, when I find a grammar