Ever get started on a project and find that you’re coming up with a million different (and brilliant) ideas that are simply teasing you for your focus? No, it’s not your ADHD or ADD kicking it. It’s shiny object syndrome. But you may also have heard it referred to as “shiny penny syndrome”, “chasing a
Email marketing is one of the highest ROI marketing efforts you can invest in. And it’s been that way for years. And there’s a reason for that. Relationships are built over time. With email marketing software, you can boil down an audience and hyper-personalize campaigns based on behavior and demographics. This makes building the relationship
Want the pros and cons of AI for content writing without any bias? Many people expect us as copywriters to tear AI writing to shreds (we won’t) out of fear of it replacing our expertise. P.S. It won’t, but we’ll get into that later. We will fully admit that we’ve had (and still have) questions
Let’s talk about content! Content marketing is huge. A perfect example is knowing that 82% of shoppers want a brand’s values to align with theirs (which comes from the content they create). And it’s only getting bigger as algorithms improve, new platforms are being created, and consumers are leaning more into the online world. But
Inspiration is a funny thing. It’s everywhere and can leave you dreaming of possibilities for hours, especially if you’re a business owner. Your entire business model might come from a streak of inspiration you decided was worth pursuing. However, the not-so-great thing about inspiration is that it doesn’t occur on command…at least not for most
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
