In-person conversations about what we do often lead to a subplot about the difference between copywriting and copyright. And no, it’s not annoying…despite how many
There is a lot noise in the world. And it can be deafening. That’s why you as a business owner need to be more persuasive
When you scroll through blogs and articles, are you really reading every single word? Or are you like the majority and find yourself skimming through
For people who want to begin improving their writing, for personal or professional reasons, it can feel daunting sifting through all the different resources and
Did you know your hook could be all it takes to capture your target audience’s attention, even if you don’t consider yourself a great writer?
You have your product, a clear idea of what it does, how it helps people, and the price of sale. And you have all the
As a business owner, you have a lot on your plate. But avoiding inevitable mistakes business owners make when it comes to copywriting is essential.
If there is a process, an automation, or an easier way of doing something, then people will do it. Why? Because people naturally do not
Recently, a student at the Wolff Center for Entrepreneurship asked me… “How do you move a mechanical mentor relationship into a personal mentor relationship?” My
Who said writing high-converting copy has to be hard? Probably someone without a swipe file! If you’re stuck in a creative block trying to write
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
