Tag: Empathy

Writing Copy With Empathy

6 Actionable Tips To Writing Copy With Empathy

Are your marketing efforts reaching your ideal customer? There’s a whole science behind writing for business. Copywriting soft skills are critical to provoking emotion. And empathy, well, it’s one of the most important and impactful elements. Copywriters need empathy to infuse our work with humanity and thought-provoking copy. This allows our clients’ ideal audience to

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