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What Critical Components Your Comprehensive Business Homepage Needs

Copywriting / By Lauren Jefferson / July 6, 2021 February 20, 2023

You’ve got a ton of ideas, the keyboard is ready to go, and you’re (finally) in the mood to start writing a comprehensive business homepage. There’s just one problem…

Where do you begin?

You’re not really a professional copywriter, graphic designer, or web developer. And you’re not sure what’s supposed to be on a homepage. But do you truly need to have any of those skills to write a comprehensive business homepage?

No! As long as you include a few key elements, you can easily write one that boosts your business.

It can feel overwhelming looking at a blank page – not knowing where to start. It’s normal to feel this way, and you’re not alone. However, we also realize it’s exciting and leaves you tingly with emotions when you think about your own business.

Consider how far you’ve come, where you’re going, and how much you’ve grown. And then remember that you’re an amazing business owner, and you can do anything. Read on as we walk you through some of the essential elements of a successful homepage.

Have more questions? Download our How To Answer The 6 Most Important Questions On Your Home Page Guide here.

9 Best Practices To Write A Comprehensive Business Homepage That Generates Revenue

If you’re completely stuck trying to find a solid layout for your website’s homepage, here are a few elements you should definitely include.

Spend The Most Time Creating Strong Headlines

We read all the time. It may not feel like it, but skimming articles, looking at ads, and even taking a quick peek at a gossip column counts as reading. But something a lot of us have in common is that we don’t typically read down to the final detail.

Okay, so we do. But we’re copywriters!

However, the average person scans rather than spends a ton of time reading.

This being said, you’re going to need some strong headlines to pull your target audience in. Simultaneously, you’ll need to keep them engaged with the who, what, where, when, and why through headlines alone.

Make them catchy, short, clear, and keep them to the point.

Take a look at PandaDoc’s headlines – there’s a clear benefit (time savings) there. Your headline does not have to be complicated. Avoid overthinking it!

To access Pandadoc, use our affiliate link here.

Don’t Forget About Your Headline’s Sidekick: Subheads

Similar to a headline, subheadings should be descriptive enough to pull your audience in while remaining concise. A good way to think about subheadings is by looking at them as a reliable sidekick to your headlines. You want them to go with your headings and give additional support to someone who may just be skimming your page.

Subheadings are a great way to elaborate on your main subject. For example, if you have an impressive number of years of experience or a fantastic total sales amount, then consider putting it here.

Use A Primary Call To Action (CTA)

Having CTAs throughout your web pages is crucial. It’s especially important for your home page. CTAs are what prompt someone to stop reading and start buying.

What does a CTA look like? They look something like this:

Ready To Get Started? Register Now
Don’t Wait. Contact Us Today!
Call Now. We’re Available 24/7.
Shop Now

Pretty simple, right? Yet about 70% of small business B2B websites don’t have a CTA.

Have A Secondary Call To Action

If your business offers more than one opportunity for customers to connect, you may also want to include the secondary call to action. By doing so, they may not buy or contact you directly about your services, but they will at least engage in other ways.

A secondary CTA could look like this:

Subscribe To Our Newsletter
Sign Up For Texts & Get 15% Off
Visit Our YouTube Channel
Read Our Blog

While none of these actions require your audience to purchase anything, they all get them one step closer to doing so.

Tip: When you use a secondary call to action, ask the designer to make it a ghost button or a different color / outline. In the example below, you can see that ClickUp’s primary goal is to drive people to start a trial versus create a free account. The filled in button is primary. The ghost button is secondary.

To access ClickUp, use our affiliate link here.

Explain How Your Product Or Service Works

What is it that you do? Now, ask why your audience should care.

If you truly have something to offer your target audience, it should be easy for them to get started. If it’s not, break it down into pieces on your homepage that the average reader can understand.

Offer a step one through four, create a layout from start to finish, or guide them through the purchasing process with a visual asset like a photo or video. The reality is, if it doesn’t look easy, your audience is likely to turn elsewhere for what they need.

Identify Who You Serve

Have you asked yourself who your target audience is? Define it. Clarify who purchases your products or services and think about them in other aspects of their lives.

If you already know your audience, ensure you’re using the voice that matches your branding. Straying away from this can hurt you rather than help you. Then, talk to your audience in a way that helps them relate to you. Ask questions and give solutions surrounding your business.

It’s all part of a formula that really works! Get more insight by downloading How To Answer The 6 Most Important Questions On Your Home Page Guide.

Showcase Your Credibility

You can compose a comprehensive business homepage by fleshing out the answer to, “Why your business?”

A few ways you can put this section together is by pointing out your:

Number of years in the business
Deals closed
Revenue to date
Rating on Google (or Yelp, Indeed, Facebook, etc.)

And finally, tell your story in a hard-hitting but genuine way. Maybe you want to help people be better versions of themselves. Perhaps you’d like to help get it all done for someone else. Or maybe you want to provide an amazing product you’ve spent years perfecting your craft on.

Whatever it is, answer the question, “Why your business?”

Incorporate Photos And Videos

If you’ve got them, flaunt them. Visual assets are a game-changer and can be an incredible way to show off your business.

According to a study by Brain Rules, information presented without images is only retained about 10% of the time. When that same info is passed along with an image, 65% of the information is retained three days after the fact.

For videos, 70% of YouTube viewers turn to the popular platform for help or how-to videos, answering questions about their hobbies, jobs, or studies.

Bonus tip: Boost the download speed and make sure all photos and videos load quickly.

Don’t Forget About Your Navigation On Your Comprehensive Business Homepage

Another critical component of your homepage includes your navigation – better known as where to go when visiting your website. Without a navigation bar or banner, your website may come off as confusing, hard to follow, or worse…unusable. This could lead to users clicking out and visiting your competitor’s site for what they need instead.

It may take a little extra work, but believe us when we say having navigation on your homepage is essential.

Offer A Final Call To Action

At this point, you’ve answered the who, what, when, where, and why of your business model. You’ve sat down and typed out your story, reminisced on your experience, and reflected on your customer base. Now, it’s time to pull them in for one final hurrah (so to speak).

End with a question, short description, and a CTA that prompts them to choose you and your services.

An example of this would be, “Are you tired of feeling misled and lied to by the xyz industry? Give us a call today and see how we can save you time, money, and the headache of having to do it yourself. Call Now.”

There Is A Write Way To Create A Comprehensive Business Homepage

Your days are packed as a business owner. We completely understand, which is why we offer a number of copywriting services and resources for all types of businesses.

Don’t have the time? We do.

Don’t have the know-how? We’ve got you covered.

The truth is, if your homepage isn’t well-written, you’re likely losing conversions. Don’t waste another minute of potential revenue, and download our free How To Answer The 6 Most Important Questions On Your Home Page Guide.

When Was The Last Time You Updated Your Home Page?

Answer these 6 questions and spruce up your home page in 15 minutes (or less).

6 Essential Elements In A Blog You Need To Include Today

Content Marketing / By Lauren Jefferson / June 22, 2021 June 22, 2021

Anyone can write a blog.

But not everyone can write with all of the essential elements in a blog.

It does seem as though anyone can place a block of text online and call it blogging. And we love reading blogs of all kinds as they can come in handy.

Recipes, how-tos… you name it! But there are some pretty critical elements a blog needs for it to offer any true benefits to your website. That’s right. There’s personal blog writing and then there’s blog writing to improve your business.

Don’t get us wrong! Blog writing for businesses by no means has to be defined as boring. A blog should still have flair and personality. But it should also take the time to hit all of the right notes and provide quality content to the reader.

In addition to connecting with your audience, you can get some pretty incredible boosts through Google and other popular search engines as well. Continue reading for more information on the 6 essential elements in a blog.

Include These 6 Essential Elements In A Blog

It’s possible to put together a captivating blog with your voice, even if you aren’t a professional copywriter or content writer. Here are 6 ways you can create all of the essential elements in a blog that flows with ease while including the information you want, all in one place.

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1. Attention-Grabbing Headline

Make it snappy. Seriously, there’s no need to over (or under) explain yourself. If your headline says everything it needs to in only a few words, don’t feel pressured to make it longer. On the other hand, you don’t want it to be too short and unable to stand out among a variety of other blog topics.

List-Making

When making lists, it’s always nice to keep it to the few most important points and say it all within the header. For example, when looking at “Different Ways To Bake A Cake” versus “5 Ways To Bake The Perfect Birthday Cake”, which one would you rather read?

The point is, you could very well have all of the essential elements in a blog. But if the title doesn’t grab the attention of the reader, they’ll never know because they won’t read it at all.

How-Tos

It’s okay to spell out headlines with words like “How To” if that’s what your blog is about. In fact, if someone is looking up “how to change my oil”, they may be more inclined to click the one that says, “How To Change Your Oil In 7 Easy Steps”.

A headline that includes its intention is way more helpful than one that is too vague or unclear such as, “Changing The Oil Of A Car”. There is no excitement or defined direction of where this type of blog will go.

Technical Writing

When you’re writing more technical pieces, this is where you’ll want to be a bit more information-heavy. These types of headlines should be straight to the point and descriptive. This means your headline should be descriptive enough for it to grab the attention of someone within the industry who’s also familiar with the material.

2. Captivating Introduction

Pull your audience in. Tell a short story, hit them with a fun (or shocking) fact, and make them want to learn more. You can do yourself and your readers a lot of good by starting with a lighthearted anecdote before diving into the details.

A solid introduction should be under 300 words, long enough to fill out the beginning but short enough to prevent any rambling. And of course, end with a call to action (CTA) in case your reader makes a quick decision based on your brilliant writing.

3. Balance of H2, H3, and H4 Headers

What would you rather read… one block of text of over 1,000 words? OR 1,000 words broken up into helpful tidbits along the way?

Even with all of the other essential elements in a blog, long blocks of text are unsightly and boring. In addition, they can be confusing for someone who is trying to read quickly and stay on track. Break them up with smaller headlines and, on occasion, bullets to make it flow better.

These types of headers combined with keywords can also give your SEO ranking the push it needs to reach your reader’s top search pages when they’re looking for expert advice.

4. Featuring Image (With Alt Text)

Also known as alt tags or alt descriptions, images with alt text help increase your SEO ranking. It also helps those who are visually impaired know what an image is without being able to fully see it. Alt text on your images can also assist readers if your image glitches or appears broken. There won’t simply be an empty space there; text will let readers know something is there.

5. Featured Keyword or Keyphrase

Having a keyword or keyphrase within your blog is critical to its relevance and ranking. If you use a keyword or phrase correctly, you can increase your views and bump up your website’s ranking.

But be careful! For example, if you own an auto shop and write a blog on the most common causes of a check engine light, the phrase “check engine light” may be your go-to keyword phrase. But if you use it too much and too often, your blog can be flagged for “keyword stuffing”. However, there’s an easy fix. Go ahead and use the key phrase 5-6 times (based on a 1,000-1,500 word blog). Then, use phrases such as “check engine signal”, “check engine alert”, or “check engine warning” to add some variety and get the SEO police off your back.

6. Links

Similar to using keywords and phrases, adding links throughout your blog can advance your website’s ranking. However, links also give your readers more resources and information as they read along. This is especially great if you’re using your blog to inform your audience and sell them on something you know can help.

Links can also be a great way to cite sources, take your audience straight to your list of services, and assist them in exploring outside of your blog.

7. Actionable Call To Action

Sprinkle in a few CTAs throughout your blog that apply to your topic or offer a service related to its subject.

For instance, you may be writing a blog about blog writing for businesses (wink wink). Take the time to save your audience from doing their own deep-dive and present them with comprehensive copywriting services tailored to their needs within the same line or paragraph.

This is a sleek and simple way to guide your audience where you want them to go without shoving a loud ad in their face as they read.

Crunched For Time With No Room For Writing?

Call the one-stop-shop copywriting team. Because we completely understand when you’re pressed for time but need your marketing and other writing assets on par with your business. Elements such as website writing, blogs, email marketing, and so many other assets shouldn’t go neglected. We’ll take the time you don’t have to come up with creative solutions for your writing needs.

Interested in learning more? Contact us today and we’ll find a way to work together.

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