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Tag: Outsourced Marketing
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Content Is NOT King In Marketing

October 23, 2019 No Comments

In accounting, we hear the phrase “cash is king”. And in marketing, we hear “content is king.” I’d like to challenge that premise with content is NOT king in marketing. Okay, that’s a pretty big claim, but I have reasoning!  You see there will be more pieces of information produced in 2020 than in all

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Before You Hire a Ghostwriter

5 Questions You Need to Answer Before Hiring a Ghostwriter

October 16, 2019 No Comments

Writing is not always a natural skill for people in business. Like public speaking, you can put time and effort to improve your skills, but that takes time and energy away from other tasks.  Your prospective customers may expect that you publish content on a regular basis.  You can either spend your valuable time writing

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