FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
5 Benefits Of Content Writing For SEO
In marketing, the term SEO gets thrown around A LOT. But hearing it coming from so many different directions doesn’t necessarily define its importance or why it should matter to you. Have no fear, FocusCopy is here to explain the benefits of content writing for SEO! For starters, SEO stands for Search Engine Optimization. In
Have Content Anxiety? Here’s How To Avoid It Next Time You Go To Create & Publish With Confidence
Does anyone else remember feeling content anxiety before turning in a big test? Especially if you’re a perfectionist, the thought of getting a B when you know you deserve an A likely drove you crazy during your academic years. Of course, we all know that one friend who swore they failed at everything they ever
What Is Copywriting?
Did you get through all of Mad Men and still wonder, what do they mean by copy? We get this question a lot. Honestly, at some point in every copywriter’s past, they also wondered, what exactly is copywriting? For those of us who have turned it into a fulfilling career, copywriting is in its most
5 Benefits Of Content Writing For SEO
In marketing, the term SEO gets thrown around A LOT. But hearing it coming from so many different directions doesn’t necessarily define its importance or why it should matter to you. Have no fear, FocusCopy is here to explain the benefits of content writing for SEO! For starters, SEO stands for Search Engine Optimization. In
Have Content Anxiety? Here’s How To Avoid It Next Time You Go To Create & Publish With Confidence
Does anyone else remember feeling content anxiety before turning in a big test? Especially if you’re a perfectionist, the thought of getting a B when you know you deserve an A likely drove you crazy during your academic years. Of course, we all know that one friend who swore they failed at everything they ever
What Is Copywriting?
Did you get through all of Mad Men and still wonder, what do they mean by copy? We get this question a lot. Honestly, at some point in every copywriter’s past, they also wondered, what exactly is copywriting? For those of us who have turned it into a fulfilling career, copywriting is in its most
Sip and chat about the crazy experiences we go on as entrepreneurs.
Does Your Business Need A Content Writer?
Business owners of all kinds deal with a variety of problems. You cut checks for employees, talk to clients daily, and go the extra mile to keep yourself on top of numerous responsibilities. But how are your marketing efforts going? Even the most composed CEOs feel overwhelmed when it comes to writing for their business.
How Does Professional Copywriting Help Your Business Grow?
You have your product, a clear idea of what it does, how it helps people, and the price of sale. And you have all the numbers, figures, facts, and marketing strategies all brainstormed and laid out. Even though you keep seeing recommendations to hire a copywriter or are studying writing techniques yourself, you aren’t placing
4 Productivity Tips For Entrepreneurs To Accelerate Marketing Results
Maintaining daily productivity is a delicate balancing act. Between your personal life, mental and physical health, and all the daily tasks involved in building your business, learning how to keep everything straight is a bit of a curve. But once you have a foundation for managing every little detail, you’ll find that you can accomplish
Does Your Business Need A Content Writer?
Business owners of all kinds deal with a variety of problems. You cut checks for employees, talk to clients daily, and go the extra mile to keep yourself on top of numerous responsibilities. But how are your marketing efforts going? Even the most composed CEOs feel overwhelmed when it comes to writing for their business.
How Does Professional Copywriting Help Your Business Grow?
You have your product, a clear idea of what it does, how it helps people, and the price of sale. And you have all the numbers, figures, facts, and marketing strategies all brainstormed and laid out. Even though you keep seeing recommendations to hire a copywriter or are studying writing techniques yourself, you aren’t placing
4 Productivity Tips For Entrepreneurs To Accelerate Marketing Results
Maintaining daily productivity is a delicate balancing act. Between your personal life, mental and physical health, and all the daily tasks involved in building your business, learning how to keep everything straight is a bit of a curve. But once you have a foundation for managing every little detail, you’ll find that you can accomplish
Try a new flavor (or strategy) for your overall marketing.
How To Increase Your KLT Factors In Your Business Without Investing Too Much
Ever wonder how some start ups gain traction so quickly, seemingly without much effort? Or see a competitor who offers a slightly lesser quality offer than you and is more successful? It can be frustrating, but when you look at the root of their success… …Their success doesn’t stem from having the best product, most
Email Marketing Mistakes To Avoid In 2023
Email marketing is one of those marketing topics that seems to be coming back into conversation, and there’s a reason for it. Email marketing is one of the most effective marketing strategies for nurturing and converting prospects into clients. And when done well, it can boost your reputation, revenue, and retention of clients. But there
Is Your Website Pulling Its Weight In Sales?
Your website could be your best sales tool if you’re doing it right… In fact, a good website will help you reach a larger audience, convert more paying customers, and provide valuable information that will keep readers coming back. On the flip side, a poorly designed or slow website can have the opposite effect. For
How To Increase Your KLT Factors In Your Business Without Investing Too Much
Ever wonder how some start ups gain traction so quickly, seemingly without much effort? Or see a competitor who offers a slightly lesser quality offer than you and is more successful? It can be frustrating, but when you look at the root of their success… …Their success doesn’t stem from having the best product, most
Email Marketing Mistakes To Avoid In 2023
Email marketing is one of those marketing topics that seems to be coming back into conversation, and there’s a reason for it. Email marketing is one of the most effective marketing strategies for nurturing and converting prospects into clients. And when done well, it can boost your reputation, revenue, and retention of clients. But there
Is Your Website Pulling Its Weight In Sales?
Your website could be your best sales tool if you’re doing it right… In fact, a good website will help you reach a larger audience, convert more paying customers, and provide valuable information that will keep readers coming back. On the flip side, a poorly designed or slow website can have the opposite effect. For
Equip yourself with tried and tested copywriting tools, processes, and systems.
A Step-By-Step Guide To Managing Your Content Calendar
You wake up on Monday, ready to start managing your content calendar. You take a sip of your favorite coffee (or tea) and breathe. Then, you decide today’s the day you’re going to get it all together. You open your calendar, and it hits you. It looks like a mess! Where do you even start?
What You Need In Your Copy Toolkit To Write Effective Copy
If there is a process, an automation, or an easier way of doing something, then people will do it. Why? Because people naturally do not want to do more work than is required. Makes sense. Copywriting isn’t an easy task – even for us professionals. It requires creativity, effort, strategy, and time. That’s why many
Stages of SOP Development: A Guide from 40,000 Feet
Business owners: have you ever thought about what will happen if you unexpectedly passed away? What would happen to your business? If you don’t have any assets, then all the value is in your business processes. Does your company have standard operating procedures in place? In previous blog posts, we’ve discussed why all businesses… Should
A Step-By-Step Guide To Managing Your Content Calendar
You wake up on Monday, ready to start managing your content calendar. You take a sip of your favorite coffee (or tea) and breathe. Then, you decide today’s the day you’re going to get it all together. You open your calendar, and it hits you. It looks like a mess! Where do you even start?
What You Need In Your Copy Toolkit To Write Effective Copy
If there is a process, an automation, or an easier way of doing something, then people will do it. Why? Because people naturally do not want to do more work than is required. Makes sense. Copywriting isn’t an easy task – even for us professionals. It requires creativity, effort, strategy, and time. That’s why many
Stages of SOP Development: A Guide from 40,000 Feet
Business owners: have you ever thought about what will happen if you unexpectedly passed away? What would happen to your business? If you don’t have any assets, then all the value is in your business processes. Does your company have standard operating procedures in place? In previous blog posts, we’ve discussed why all businesses… Should
Read & Sip
Access Even More Resources To Pump Up Your Copy
To be the first to know about new blogs, resources, and lessons learned, join our weekly newsletter – the Copy Roast.
