FocusCopy Blog
The Place To Pour Over Copywriting, Entrepreneurship, Marketing, & Systems
Dig deep into how to make your copy more effective for your business.
What’s A Pain Point Sandwich? (And How It Makes A Big Impact On Your Copy)
Does your business’s copy include a pain point sandwich? What’s a pain point sandwich? We’re glad you asked! Good copywriters know that connecting with an audience means more than talking solely about a business and its offerings (yawn). We like using pain point sandwiches in our writing because it’s fun, establishes trust, and really does
Answering Your Top Questions About Blogging For Your Business
What’s the big deal with blogs? Don’t worry! You’re not the first to ask. However, you’re the next to learn about the power behind writing blogs for your business! Not all blogs are the same. And not all are created with sales in mind. Some people simply utilize blogging platforms to share their thoughts and
15 Ways To Improve Your Writing Skills As An Entrepreneur
Have you ever thought about finding quick ways to improve your writing skills as an entrepreneur? Business owners tend to feel an immense amount of pressure to be able to do it all and do it all well. Writing for your business is one skill you must nail to feel successful. However, we also understand
What’s A Pain Point Sandwich? (And How It Makes A Big Impact On Your Copy)
Does your business’s copy include a pain point sandwich? What’s a pain point sandwich? We’re glad you asked! Good copywriters know that connecting with an audience means more than talking solely about a business and its offerings (yawn). We like using pain point sandwiches in our writing because it’s fun, establishes trust, and really does
Answering Your Top Questions About Blogging For Your Business
What’s the big deal with blogs? Don’t worry! You’re not the first to ask. However, you’re the next to learn about the power behind writing blogs for your business! Not all blogs are the same. And not all are created with sales in mind. Some people simply utilize blogging platforms to share their thoughts and
15 Ways To Improve Your Writing Skills As An Entrepreneur
Have you ever thought about finding quick ways to improve your writing skills as an entrepreneur? Business owners tend to feel an immense amount of pressure to be able to do it all and do it all well. Writing for your business is one skill you must nail to feel successful. However, we also understand
Sip and chat about the crazy experiences we go on as entrepreneurs.
Why Your Out Of Office Notifications Need Sprucing
It’s vacation time… But that doesn’t mean you need to get lazy on your out of office emails. In fact, this is an opportunity for you to spruce up your copy and see some real traction. So where did this conversation come from? Greg: The Originator Of Original OOO Emails My good friend, Greg Melon,
Website Designers: There’s A Better Way For Copy
You didn’t become a website designer to… Write copy. Analyze word choice. Get words out of your client’s mouths. Wait on copy. No. You became a website designer to bring an idea to life and generate a platform for businesses to grow. After talking to dozens of website designers and developers across the United States,
Does Your Business Need A Content Writer?
Business owners of all kinds deal with a variety of problems. You cut checks for employees, talk to clients daily, and go the extra mile to keep yourself on top of numerous responsibilities. But how are your marketing efforts going? Even the most composed CEOs feel overwhelmed when it comes to writing for their business.
Why Your Out Of Office Notifications Need Sprucing
It’s vacation time… But that doesn’t mean you need to get lazy on your out of office emails. In fact, this is an opportunity for you to spruce up your copy and see some real traction. So where did this conversation come from? Greg: The Originator Of Original OOO Emails My good friend, Greg Melon,
Website Designers: There’s A Better Way For Copy
You didn’t become a website designer to… Write copy. Analyze word choice. Get words out of your client’s mouths. Wait on copy. No. You became a website designer to bring an idea to life and generate a platform for businesses to grow. After talking to dozens of website designers and developers across the United States,
Does Your Business Need A Content Writer?
Business owners of all kinds deal with a variety of problems. You cut checks for employees, talk to clients daily, and go the extra mile to keep yourself on top of numerous responsibilities. But how are your marketing efforts going? Even the most composed CEOs feel overwhelmed when it comes to writing for their business.
Try a new flavor (or strategy) for your overall marketing.
How To Use Networking Events To Convert Leads & Improve Your Business Writing
Networking…We know it’s the key to a successful career. Small business owners know this more than anyone…And it’s a lot of pressure. You’re trying to grow an entire business, all while navigating crowded happy hours. The connections you make can lead to potential customers or profitable partnerships, but how do you take advantage of these
11 Places You Should Share Your B2B Content
In an age of influencers and content creation, businesses are forced to participate in content marketing. But what happens when you actually produce that content? It’s a waste of time to create content and never repurpose, splinter, or repurpose what you’ve created. That’s why we created a list of different places you should share your
How To Increase Your KLT Factors In Your Business Without Investing Too Much
Ever wonder how some start ups gain traction so quickly, seemingly without much effort? Or see a competitor who offers a slightly lesser quality offer than you and is more successful? It can be frustrating, but when you look at the root of their success… …Their success doesn’t stem from having the best product, most
How To Use Networking Events To Convert Leads & Improve Your Business Writing
Networking…We know it’s the key to a successful career. Small business owners know this more than anyone…And it’s a lot of pressure. You’re trying to grow an entire business, all while navigating crowded happy hours. The connections you make can lead to potential customers or profitable partnerships, but how do you take advantage of these
11 Places You Should Share Your B2B Content
In an age of influencers and content creation, businesses are forced to participate in content marketing. But what happens when you actually produce that content? It’s a waste of time to create content and never repurpose, splinter, or repurpose what you’ve created. That’s why we created a list of different places you should share your
How To Increase Your KLT Factors In Your Business Without Investing Too Much
Ever wonder how some start ups gain traction so quickly, seemingly without much effort? Or see a competitor who offers a slightly lesser quality offer than you and is more successful? It can be frustrating, but when you look at the root of their success… …Their success doesn’t stem from having the best product, most
Equip yourself with tried and tested copywriting tools, processes, and systems.
How We Use ClickUp To Manage Our Content Production Calendar
If there is one thing we do better than other copywriting firms, it is managing our content production calendars. It’s critical for our business to succeed and would normally require a lot of preparation and planning. But our professional copywriting business uses a management application called ClickUp, packed with features to keep our calendars in
7 Content Marketing Tools To Reach Your Ideal Audience
You’ve spent hours of your life coming up with business and content ideas to get your brand out into the world. But how do you go about marketing your content so your target audience will actually see it? This is where content marketing comes into play. Since content marketing has such a huge role in
A Step-By-Step Guide To Managing Your Content Calendar
You wake up on Monday, ready to start managing your content calendar. You take a sip of your favorite coffee (or tea) and breathe. Then, you decide today’s the day you’re going to get it all together. You open your calendar, and it hits you. It looks like a mess! Where do you even start?
How We Use ClickUp To Manage Our Content Production Calendar
If there is one thing we do better than other copywriting firms, it is managing our content production calendars. It’s critical for our business to succeed and would normally require a lot of preparation and planning. But our professional copywriting business uses a management application called ClickUp, packed with features to keep our calendars in
7 Content Marketing Tools To Reach Your Ideal Audience
You’ve spent hours of your life coming up with business and content ideas to get your brand out into the world. But how do you go about marketing your content so your target audience will actually see it? This is where content marketing comes into play. Since content marketing has such a huge role in
A Step-By-Step Guide To Managing Your Content Calendar
You wake up on Monday, ready to start managing your content calendar. You take a sip of your favorite coffee (or tea) and breathe. Then, you decide today’s the day you’re going to get it all together. You open your calendar, and it hits you. It looks like a mess! Where do you even start?
Read & Sip
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