Email marketing is one of the highest ROI marketing efforts you can invest in. And it’s been that way for years. And there’s a reason for that. Relationships are built over time. With email marketing software, you can boil down an audience and hyper-personalize campaigns based on behavior and demographics. This makes building the relationship
Over the last 2 weeks, Jaguar has been making the headlines with their…controversial rebrand launch. Watch the ad that caused a ripple effect of wild conversations. View this post on Instagram A post shared by Jaguar (@jaguar) After the dust settled and we gathered more information, we wanted to share with you our take on
Don’t you love it when a prospective client says something that you’ve been preaching from Day 1? Recently, this prospective client approached us and said that he’s lost business because he did not have his website ready. Of all small business websites that are up, 70% lack one simple yet critical component on their homepage
Does the idea of reviewing your email marketing metrics make you yawn? Stay with us because you should know that if you can’t devote enough time or establish a process to continue connecting with your customers through email, it’s not enough to keep it growing. And your click-to-open rates (CTOR) probably reflect this. If you’re
Are you part of the Swiftie movement? Whether you’re a fan or not, there seems to be a method to the madness when it comes to Taylor Swift’s marketing strategy. The bottom line? Swift’s strategy is a blueprint that businesses can (and should) use as a framework for growing brand awareness and knowing what to
Your online content is constantly up against that of your competition. You know you must remain driven and strategic about your digital marketing to push your business in the right direction. On top of optimizing your copy, you’re interested in how to make your brand stand out. But you’re not quite sure how to make
What is a lead magnet funnel and why do businesses use them? Chances are, you’ve become a lead for another business using a lead magnet funnel to attract customers. If you have your doubts, ask yourself if you’ve ever given your name, email, or phone number to a business to… Download a PDF for research?
Apple, Chick-fil-A, Coca-Cola, and Tik Tok. No, we’re not simply listing large companies. Instead, we would like to ask what comes to mind when you think of these brands. Whether you shop their products or not, it’s fairly clear that each of these companies has a very recognizable brand voice. If these brands were individuals
Life is hectic with the constant noise, never-ending notifications, and distractions galore. It’s only amplified when you’re an entrepreneur, wearing multiple hats to manage your business(es). And all that busyness doesn’t leave you much time to send out emails to stay in touch with your prospects or customers. Enter stage left…Automated email campaigns. These are
Are you a business owner with a blog you haven’t updated in a while? Perhaps you’ve thought about launching a blog but aren’t completely sure why blogging is important for businesses. As copywriters, one of the questions we receive most often includes whether businesses really need a blog or not. But, it’s a loaded question
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
