Have you ever had that moment when an advertisement pulled at your heartstrings? It created an emotional moment when you were least expecting it. Maybe it promised something you’ve been wanting, or maybe it warned you about missing out on something important. Either way, it worked. You clicked. That’s the magic of emotional triggers in
Want to cut through marketing chaos? More than half of small business owners feel the same. In fact, most small business owners aren’t 100% sure their current marketing strategy is working. And it makes sense with countless platforms to choose from to promote who you are and what you do best. But if marketing anxiety
Entrepreneurs are stretched, exhausted, weary, and…Motivated. After talking to dozens of entrepreneurs over the last couple of weeks, we’ve concluded that while we navigate a particularly challenging marketing environment, there is more energy to make it happen. So what are businesses facing? And why is it tying up budgets? These challenges make strategic prioritization of
Social media is a content generation engine. And it’s fed daily by 5.22 billion social media users around the world. That’s overwhelming when you come to think of it. Additionally… So how do you create content that not only stands out but doesn’t take forever and a day to produce? We’ve created a simple framework
At the beginning of each year and quarter, entrepreneurs scramble to figure out the best strategy to implement to beat out the competition. And we’re not seeing anything different in Q1 2025. But as we look at B2B lead generation ideas, understand that 2025 is all about “Human First” experiences. Build the relationship, connect on
Email marketing is one of the highest ROI marketing efforts you can invest in. And it’s been that way for years. And there’s a reason for that. Relationships are built over time. With email marketing software, you can boil down an audience and hyper-personalize campaigns based on behavior and demographics. This makes building the relationship
Over the last 2 weeks, Jaguar has been making the headlines with their…controversial rebrand launch. Watch the ad that caused a ripple effect of wild conversations. View this post on Instagram A post shared by Jaguar (@jaguar) After the dust settled and we gathered more information, we wanted to share with you our take on
Don’t you love it when a prospective client says something that you’ve been preaching from Day 1? Recently, this prospective client approached us and said that he’s lost business because he did not have his website ready. Of all small business websites that are up, 70% lack one simple yet critical component on their homepage
Does the idea of reviewing your email marketing metrics make you yawn? Stay with us because you should know that if you can’t devote enough time or establish a process to continue connecting with your customers through email, it’s not enough to keep it growing. And your click-to-open rates (CTOR) probably reflect this. If you’re
Are you part of the Swiftie movement? Whether you’re a fan or not, there seems to be a method to the madness when it comes to Taylor Swift’s marketing strategy. The bottom line? Swift’s strategy is a blueprint that businesses can (and should) use as a framework for growing brand awareness and knowing what to
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
