Does owning, operating, and growing your small business ever feel like a whole lot more than what you signed on for?
As a fellow female entrepreneur and small business owner, I can 100% relate!
Plus, FocusCopy has worked with over 90 different brands across 4 countries. So I see firsthand how other business owners experience this, too.
But did you know you can outsource a big chunk of your to-do list to a copywriter?
This is a professional who will take your ideas and strategically implement them into your marketing – which means you can get your much needed sleep with one less to-do keeping you up at night.
Plus, an experienced copywriter can boost business growth with converting copy that will help your brand messaging get noticed by the right people.
6 Ways High-Quality Converting Copy Can Take Your Business To The Next Level
For you to see meaningful business growth, your target audience needs a few things from your first. From knowing you exist to trusting that you’ll meet (or exceed) expectations, it’s all critical. And it all ties into your copy’s brand messaging.
Boost your business growth with expert copywriting in your cup. Reach out today and book your discovery call.
1. Allows You To Focus On What You Do Best – Running Your Business!
Do you know who understands your industry, business, and brand best?
That’s why your focus should always be on doing what you do best. And that is running your business!
When business owners get caught up in tasks they’re not confident in or don’t enjoy (like writing), time seems to slow down. Just a few minutes feels like an hour. You can’t seem to turn what’s in your head into digestible copy that you feel comfortable putting out into the world. Then, when you finally decide to push the writing aside, you’re too flustered to continue through your to-do list.
Hand off the copywriting tasks to the experts and focus on your strengths while we focus on ours.
2. Identifies Your Target Audience & Their Pain Points
Copywriters do more than write about your brand. We dig into the details with research. This allows us to learn who your target audience is and what they want from your business.
Good copy offers a solution to your reader’s problems at a personal level. When they see that you can make their lives easier, they notice!
This is why at FocusCopy, we strategically craft copy that speaks to your customers’ needs. To do this, we emotionally connect with your readers.
This requires a special skillset of getting to know your customers and how to relate to them. For instance, did you know the right use of power words and persuasion principles (like repetition) can help you convert readers into paying customers?
We have a lot of writing tricks up our sleeves. Are they obvious if you don’t know what to look for? Nope. And that’s the point. Our carefully and strategically crafted copy reads easily and organically.
3. Builds Your Brand’s Credibility
Sometimes, you can have all the right words and a prospective client is still too hesitant to work with you. It makes sense because if they don’t know you, why should they trust you?
This is why building credibility into your website is so important.
Whether you are a B2B or B2C company, your customers are at risk when investing their money in a new-to-them business. How do they know you’ll deliver what you promise? And how do they have confidence that your product or service is a worthwhile investment?
The FocusCopy team knows how to wager your credibility to put your readers’ minds at ease. Some of our favorite credibility factors include:
- Brag about the well known entities that trust your business (but not in a tacky way!)
- Show off your certifications and awards
- Give the social proof that readers want with testimonials, case studies, and even some in-person networking action
- Link your mentions in the press, the podcast episode you appeared on, and any instance you were publicly recognized as an authority figure in your industry
- Offer a guarantee or warranty to hedge any risk that prospects may feel
However, there is a science behind establishing credibility. You want to keep it customer-focused. Because news flash…readers don’t care about you. They care about what you can do for them.
4. Keeps Your Brand Messaging Consistent
Want to know the easiest way to confuse and turn off prospective customers? It’s easy. Infiltrate your brand messaging with inconsistent copy.
It’s no coincidence the word focus is in our name. After all, we have loads of processes that ensure the copy we write is clear and focused on the objective. And with our clients, that means writing copy that will convert readers into paying customers.
One of our favorite processes is our brand voice guide. We’ve developed a questionnaire that allows us to zero in on a client’s tone, emotion, and overall voice. And this also gets deep into the details of each client’s ideal customers. Because, again – it’s not about you. It’s about finding and converting the people that want to work with you.
5. Helps Your Ideal Customers Find You
Customers have to know you exist before they can even consider working with you.
Word of mouth speaks highly of your business in social circles. But you wouldn’t be brainstorming marketing ideas or even reading this blog if you were content with your current number of customers. To be successful, you have to break out of that circle and share your products and services with the world.
One of the best ways to do that is through search engine optimization (SEO). However, effective SEO requires continuous research to keep up with Google’s never-ending algorithm.
You are busy running your business, so dedicating time to learning SEO and keeping up with its constant changes isn’t something you want to add to your to-do list. That’s where FocusCopy comes in!
We strategically place effective keywords into our copy to help our clients’ websites appear higher in the search engine results. Don’t you want your business to be the first to appear when someone searches for your product or service? Of course you do! Because you can’t count on your ideal customers to sift through pages of search results to find you. That’s why we make it easy.
6. Ensures Quality Copy That Will Actually Convert To Sales!
Did you have someone proofread your last social media post, email newsletter, blog, or website copy?
More importantly, did the proofreader catch any glaring errors?
Or did they respond with a sweet, “Looks great!”?
While compliments are nice to receive, you need someone who will catch your writing errors and not be afraid to speak their voice. Otherwise, your ideal customers are going to be the ones who notice. And they’re not likely going to take the time to let you know.
At FocusCopy, we are constantly evolving our processes and adding to our documentation. Each piece of copy is crafted with care and then sent on to another professional writer to edit with their fresh eyes and perspective. Nothing is sent out without at least two professional copywriters scouring the page. This allows us to produce quality copy every time. And with that consistency, we are able to raise our client’s Google ranking and convert their readers into paying customers.
Boost Business Growth With FocusCopy On Your Side
Do you know your brand messaging needs help but don’t know where to start?
We’ve got you covered.
Whether you enjoy or loathe writing, we can help you craft the perfect message and get it to the people looking for your solutions. FocusCopy offers done with you and done for you services. We even have an awesome course to guide you through writing your own website!
Ready to give your business the buzz it needs? We’re here to help. Get in touch and let’s talk about how we support your business growth with quality copy.