If there is one thing we do better than other copywriting firms, it is managing our content production calendars. It’s critical for our business to succeed and would normally require a lot of preparation and planning. But our professional copywriting business uses a management application called ClickUp, packed with features to keep our calendars in
You’ve spent hours of your life coming up with business and content ideas to get your brand out into the world. But how do you go about marketing your content so your target audience will actually see it? This is where content marketing comes into play. Since content marketing has such a huge role in
You wake up on Monday, ready to start managing your content calendar. You take a sip of your favorite coffee (or tea) and breathe. Then, you decide today’s the day you’re going to get it all together. You open your calendar, and it hits you. It looks like a mess! Where do you even start?
If there is a process, an automation, or an easier way of doing something, then people will do it. Why? Because people naturally do not want to do more work than is required. Makes sense. Copywriting isn’t an easy task – even for us professionals. It requires creativity, effort, strategy, and time. That’s why many
Business owners: have you ever thought about what will happen if you unexpectedly passed away? What would happen to your business? If you don’t have any assets, then all the value is in your business processes. Does your company have standard operating procedures in place? In previous blog posts, we’ve discussed why all businesses… Should
Even the title sounds scary, doesn’t it? “How to Write Standard Operating Procedures“. For most organizations, thinking about it is scarier than doing it. Yes, there are libraries, lots of books, and web documents telling you how difficult it is, how complex business process development, and documentation is. But does it have to be? If
Anyone who has worked for the military or other regulated industry already knows what a Standard Operating Procedure (SOP) is. But many business leaders, to their disadvantage, do not apply SOPS to their business and may not know how to start developing standard operating procedures from scratch. As a result, business often run into issues
Companies in all industries, big and small struggle with SOPs. Many people see Standard Operating Procedures as monotonous documents that do not add real value to the company. I only discovered the value of SOPs after something BIG happened in a company that didn’t have SOPs. What Happened When My Company Didn’t Have SOPs My
Businesses do one of three things… Grow Stay stagnant and eventually decline Fail While there are many reasons that you could attribute failure, something that we have discovered is that businesses succeed or fail based on whether they are consistent in how they do things. In this blog, we highlighting how important standard operating procedures
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
