Tag: Brand Messaging

The 3 Systems Every Entrepreneur Needs To Write Effective & On-Brand Copy

The 3 Systems Every Entrepreneur Needs To Write Effective & On-Brand Copy

Over the last 5+ years, we’ve talked to hundreds of entrepreneurs, and there’s one consensus that we all agree with…Copywriting is the most time-consuming task in the marketing suite. And most people really don’t enjoy it. With the need for more time, it highlights the critical importance of systems.  When I first started my career

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WHAT IS THE GOLDEN THREAD

5 Golden Thread Examples To Inspire Your Copy

Have you ever seen a movie, advertisement, story, or any other entertainment medium where they start with an idea at the beginning only to tie it in a pretty bow at the end? Think about “The Lord of the Rings” series where the ring is the focus. Well, that’s a golden thread.  It gives you

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business growth

How A Copywriter Boosts Your Business Growth

Does owning, operating, and growing your small business ever feel like a whole lot more than what you signed on for? As a fellow female entrepreneur and small business owner, I can 100% relate!  Plus, FocusCopy has worked with over 90 different brands across 4 countries. So I see firsthand how other business owners experience

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Consistency In Your Copywriting

The Key To Consistency In Your Copywriting

The key to good copywriting is consistency. But how do you guarantee consistency in your copywriting when multiple people write for a business? All copy should follow your brand’s messaging, keep a strong brand voice, and speak to your target audience. How To Write Consistent Copy That Converts Many CEOs and founders of small businesses

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