Your online content is constantly up against that of your competition. You know you must remain driven and strategic about your digital marketing to push your business in the right direction. On top of optimizing your copy, you’re interested in how to make your brand stand out. But you’re not quite sure how to make
Apple, Chick-fil-A, Coca-Cola, and Tik Tok. No, we’re not simply listing large companies. Instead, we would like to ask what comes to mind when you think of these brands. Whether you shop their products or not, it’s fairly clear that each of these companies has a very recognizable brand voice. If these brands were individuals
The big question…Is copywriting dead? AI, while it’s been around since the 1950s, has recently taken the world by storm. It’s become more widely spread – not just among businesses but general consumers as well. And that’s resulted in consumers believing that AI is the next get-rich-quick scheme. It isn’t that we don’t love innovative
The key to good copywriting is consistency. But how do you guarantee consistency in your copywriting when multiple people write for a business? All copy should follow your brand’s messaging, keep a strong brand voice, and speak to your target audience. How To Write Consistent Copy That Converts Many CEOs and founders of small businesses
Copywriting is so much more than typing out a string of words. It influences the human mind and evokes emotion that encourages readers to take action. Whether that action be to subscribe to an email newsletter, follow a brand’s social media accounts, or ultimately make a purchase – aiming readers in the right direction takes
Learning how to discover your brand voice sounds complex and tedious. But once you start answering the questions you need to ask yourself, it becomes quite a bit easier. Now, you may think: Is it really a big deal if I don’t have a brand voice? Do I need one? Yes! And not because we’re
If there is a process, an automation, or an easier way of doing something, then people will do it. Why? Because people naturally do not want to do more work than is required. Makes sense. Copywriting isn’t an easy task – even for us professionals. It requires creativity, effort, strategy, and time. That’s why many
As experts in the marketing industry, we’re reflecting on a few older marketing messages and sales techniques that have faded away over the years. For instance, cold-calling and door-knocking are not only used less today, but they are known for being a little too… in your face. Sales styles aren’t the only thing that has
Blogging is certainly not dead – especially when it comes to B2B blogging. Some 700 million blog posts are published each month on WordPress alone. Today’s web users can hop online and find a blog on pretty much any topic you can imagine. Searching for a step-by-step guide on how to perform an oil change?
Is your website leaving the right first impression with your audience? First impressions are the key to sparking interest in your brand. When potential customers stumble upon your webpage, their decision to stay or leave will happen in seconds… And it all relies on your above the fold website copy. In this blog, I’ll go
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
