Your online content is constantly up against that of your competition. You know you must remain driven and strategic about your digital marketing to push
Apple, Chick-fil-A, Coca-Cola, and Tik Tok. No, we’re not simply listing large companies. Instead, we would like to ask what comes to mind when you
The big question…Is copywriting dead? AI, while it’s been around since the 1950s, has recently taken the world by storm. It’s become more widely spread
The key to good copywriting is consistency. But how do you guarantee consistency in your copywriting when multiple people write for a business? All copy
Copywriting is so much more than typing out a string of words. It influences the human mind and evokes emotion that encourages readers to take
Learning how to discover your brand voice sounds complex and tedious. But once you start answering the questions you need to ask yourself, it becomes
If there is a process, an automation, or an easier way of doing something, then people will do it. Why? Because people naturally do not
As experts in the marketing industry, we’re reflecting on a few older marketing messages and sales techniques that have faded away over the years. For
Blogging is certainly not dead – especially when it comes to B2B blogging. Some 700 million blog posts are published each month on WordPress alone.
Is your website leaving the right first impression with your audience? First impressions are the key to sparking interest in your brand. When potential customers
FocusCopy® is your embedded Copy Strategist, seamlessly integrating with your team to install the messaging infrastructure that converts consistently across every touchpoint and turns routine communications into revenue-generating opportunities.
