Tag: Consistency

business growth

How A Copywriter Boosts Your Business Growth

Does owning, operating, and growing your small business ever feel like a whole lot more than what you signed on for? As a fellow female entrepreneur and small business owner, I can 100% relate!  Plus, FocusCopy has worked with over 90 different brands across 4 countries. So I see firsthand how other business owners experience

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Persuasion Principles To Write Converting Copy

How To Use Persuasion Principles To Write Converting Copy

There is a lot noise in the world.  And it can be deafening.  That’s why you as a business owner need to be more persuasive and more engaging in your conversations with your target audience to rise above the noise.  How do you go about doing that?  You use persuasion principles to write converting copy. 

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Consistency In Your Copywriting

The Key To Consistency In Your Copywriting

The key to good copywriting is consistency. But how do you guarantee consistency in your copywriting when multiple people write for a business? All copy should follow your brand’s messaging, keep a strong brand voice, and speak to your target audience. How To Write Consistent Copy That Converts Many CEOs and founders of small businesses

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