Who said writing high-converting copy has to be hard? Probably someone without a swipe file! If you’re stuck in a creative block trying to write
Is your website leaving the right first impression with your audience? First impressions are the key to sparking interest in your brand. When potential customers
We’ve been excited to write about this topic for a while. When networking with business owners, the question usually asked after “what do you do?”
March 18th, 2020… The rapidly spreading coronavirus (also known as COVID-19) led to countless local and national events to be cancelled. Major events such as
Picture this. You sit down at your computer, knowing you have to produce a 1,500 word blog for your marketing team. A blank page stares
Have you ever seen a company whose copy was just all over the place? Better question… Have you ever seen a big brand publish something
During the holiday season, we are bombarded with advertisements, sales, and deals. It can be overwhelming and just plain annoying. This year (2019), I received
Have you ever heard a TED talk that just took your breath away? Some of my favorites are Brene Brown’s The Power of Vulnerability and
Writing is not always a natural skill for people in business. Like public speaking, you can put time and effort to improve your skills, but
Is there anything worse than when you catch grammar mistakes on websites, social media posts, or worse… printed material? Personally, when I find a grammar
FocusCopy® is your embedded Copy Strategist, seamlessly integrating with your team to install the messaging infrastructure that converts consistently across every touchpoint and turns routine communications into revenue-generating opportunities.
