Picture this. You sit down at your computer, knowing you have to produce a 1,500 word blog for your marketing team. A blank page stares back at you with the blinking cursor taunting you. Nothing. The time ticks by… It feels like it’s been at least 20 minutes. Nope, only 30 seconds. Writer’s block is
Have you ever seen a company whose copy was just all over the place? Better question… Have you ever seen a big brand publish something that seemed entirely off-brand with the voice they used? Probably not. Because those companies have developed what we call a brand voice. But you don’t need to be a Fortune
During the holiday season, we are bombarded with advertisements, sales, and deals. It can be overwhelming and just plain annoying. This year (2019), I received a staggering 238 emails about Black Friday and Cyber Monday alone. As a copywriter, I usually read every email to see what other companies are doing; however, this influx of
Have you ever heard a TED talk that just took your breath away? Some of my favorites are Brene Brown’s The Power of Vulnerability and Robert Waldinger’s What Makes a Good Life?. It’s incredible how they wrap up their talk so eloquently, so perfectly. You didn’t know where they were going with the story when
Writing is not always a natural skill for people in business. Like public speaking, you can put time and effort to improve your skills, but that takes time and energy away from other tasks. Your prospective customers may expect that you publish content on a regular basis. You can either spend your valuable time writing
Is there anything worse than when you catch grammar mistakes on websites, social media posts, or worse… printed material? Personally, when I find a grammar mistake, I become so fixated on that mistake that I go on a treasure hunt to find more mistakes. If the author of that piece of copy only knew… Phew!
It’s no secret that copywriting and SEO writing is becoming increasingly critical to marketing strategies. The digital landscape is cluttered with both valuable content and junk. A keyword a year ago might have had a few million results but now has hundreds of millions of results. That makes life as a digital marketer and entrepreneur
Business communication is now more important than ever. Scandals, success, missed opportunities, synergy… How you shape the story is critical to business success. It’s becoming more important for companies to focus on their communication pieces by the second – not minutes or hours. Information Collection Taken To The Next Level We are living in a
English is an incredibly powerful and often complex language. It’s estimated that the average number of English words a person knows is 10,000-20,000. To put that into perspective, there’s over 470,000 English words. That means most English speakers only use and/or know only 5% of the English language. Then beyond just the numbers, there are
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
