Tag: Credibility

How To Convey Professionalism & Trustworthiness Through Your Website Copy

Picture this…A potential client lands on your website at 11pm on a Tuesday night. They’re exhausted, scrolling on their phone, desperately searching for someone who can solve their problem. In those precious few seconds before they hit the back button, your website copy has 1 job: to make them feel like they’ve found exactly what

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Why Every Business Should Have A Website

Why Every Business Should Have A Website

Don’t you love it when a prospective client says something that you’ve been preaching from Day 1?  Recently, this prospective client approached us and said that he’s lost business because he did not have his website ready. Of all small business websites that are up, 70% lack one simple yet critical component on their homepage

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business growth

How A Copywriter Boosts Your Business Growth

Does owning, operating, and growing your small business ever feel like a whole lot more than what you signed on for? As a fellow female entrepreneur and small business owner, I can 100% relate!  Plus, FocusCopy has worked with over 90 different brands across 4 countries. So I see firsthand how other business owners experience

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comprehensive business homepage

What Critical Components Your Comprehensive Business Homepage Needs

You’ve got a ton of ideas, the keyboard is ready to go, and you’re (finally) in the mood to start writing a comprehensive business homepage. There’s just one problem… Where do you begin? You’re not really a professional copywriter, graphic designer, or web developer. And you’re not sure what’s supposed to be on a homepage.

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