Are you a business owner with a blog you haven’t updated in a while? Perhaps you’ve thought about launching a blog but aren’t completely sure why blogging is important for businesses. As copywriters, one of the questions we receive most often includes whether businesses really need a blog or not. But, it’s a loaded question
In marketing, the term SEO gets thrown around A LOT. But hearing it coming from so many different directions doesn’t necessarily define its importance or why it should matter to you. Have no fear, FocusCopy is here to explain the benefits of content writing for SEO! For starters, SEO stands for Search Engine Optimization. In
Businesses of all sizes and marketers want to know how many blogs are enough blogs? But, the better question is… What can you consistently do? Sure, you can say that blogging three times a week is ideal for your small business. But can you actually uphold that type of schedule (and not burnout)? Unfortunately, there
As you’ve transitioned your storefront and services online, you can’t help but wonder how people are going to find your website. You know that almost 88% of people in America shop online, but how will your business reach them? But on top of building or updating your website, you’re figuring out shipping logistics. You’re creating
How do you know for sure when it’s time to rework and improve your website copy? There are a few tell-tale signs, but the biggest indicator is that your business is slowing down. You may feel overwhelmed and unsure of what to do. But there’s no need to panic because you can help yourself by
Blogging is certainly not dead – especially when it comes to B2B blogging. Some 700 million blog posts are published each month on WordPress alone. Today’s web users can hop online and find a blog on pretty much any topic you can imagine. Searching for a step-by-step guide on how to perform an oil change?
Right now, your company needs to invest in SEO – especially if you’re struggling. SEO stands for search engine optimization. And SEO is what improves your ability to grow your traffic organically (free traffic). After you have your traffic on your website, then it’s only a matter of converting that traffic into customers. You don’t
Blogging isn’t just for beauty influencers and foodies. It’s 2020, and the most competitive companies in all industries have blogs associated with their businesses. Never considered blogging before? Well, you might be missing out on some major growth opportunities! If you feel behind in the blogging scene, don’t worry. I’ll go over the 8 major
It’s no secret that COVID-19 has impacted businesses all over the world. I talk to at least 5 business owners a day that have either had to put their business on hold, are overwhelmed with growth, or are somewhere in between. If you’re one of the companies in limbo, this blog is for YOU. Downtime
It’s no secret that copywriting and SEO writing is becoming increasingly critical to marketing strategies. The digital landscape is cluttered with both valuable content and junk. A keyword a year ago might have had a few million results but now has hundreds of millions of results. That makes life as a digital marketer and entrepreneur
FocusCopy® caffeinates your brand messaging so it energizes your target audience to take action.
