Is your Goliath yourself and your inconsistency?
Over the last 2 years, I’ve been on a personal mission to root out my own inconsistency…In life, in marriage, in motherhood, and in business.
And if you’ve followed me for any amount of time, you know that I love to flip the script to a more positive light. So my focus has been on how to infuse more consistency into my life.
And that focus has turned into a belief that consistency is a severely underrated goal.
“Long-term consistency trumps short-term intensity.” – Bruce Lee
Bruce Lee’s quote sounds simple enough, right? But what’s really essential to understand here is…
When you consistently show up in your marketing, it builds trust and momentum – whether or not it’s perfect or 100% polished.
Mistakes happen.
And that’s totally fine.
The key here is to consistently (ha!) defeat your biggest enemy or adversary – inconsistency.
What Inconsistency Indicates
Why are we calling inconsistency your biggest adversary? It’s because it indicates a whole host of other issues including:
- Lack of boundaries that enable clients to push you beyond what you want to do
- Inability to make a decision and stick with it, making you appear wishy-washy
- Misguided direction that leaves you spinning in circles and not getting anywhere meaningful (especially as it relates to your goals)
At the end of the day, inconsistency indicates that there is a sense of chaos in your life. And like you evacuate for hurricanes or take cover for tornados, people will leave or avoid you.
3 Things That Happen To Your Business When You’re Inconsistent
It’s no secret that you’re personally affected when you’re inconsistent in your behavior or output. But you’re one person and what you do outside of your business will almost always seep into your business. So how does it impact your company?
Stress Increases For All
Overall stress increases between you, your employees, and your clients.
Your entire team is recreating the wheel every single time because there’s no documentation. They know they are being measured on their performance. But with no rules, uncertainty (and stress) is high for everyone involved.
Your clients don’t know what to expect from you as every time they engage with you, they have a different experience. They don’t know if they are getting what they were promised. And their confidence in you chips away.
And finally, you’re uncertain where your leads are coming from, how to convert those leads into clients, and how to turn clients into raving fans. There is no method to the madness – only chaos.
Trust Is Reduced Over Time
With increased stress, you often find that your employees and clients alike start to lose trust in you and in your ability to keep the business afloat and deliver on your promises.
That lack of trust seeps into your reputation in the marketplace. Prospects start to pick up on the stink and turn to other options before you can even open your mouth.
Remember, it’s easy to destroy your reputation. It’s also expensive and timely to rebuild it. Don’t let a lack of personal accountability dilute your offerings.
Lower Efficiency Rates Become More Apparent
When you start to see lower efficiency or productivity rates, what you really need to read here is…Lower profitability. Lower value. And an unlikely chance of long-term survival.
It’s an unfortunate event, but it’s a reality you need to be aware of.
Before I made a concerted effort to be more consistent, I dealt with:
- Major feast or famine cycles
- Chasing and putting out client fires
- Stressing about making payroll
- Forgetting what rules, concessions, or agreements I made
- Lack of consistent growth
And I don’t want that for you.
Why Consistency Should Be Your Best Friend
Here’s your sign to make consistency your new best friend with several tools or resources to access to help you get there:
- Implement a project management software (like ClickUp). As you implement this, create recurring tasks and automation. This will help you be more consistent.
- Adopt a new planner. I personally love the Full Focus Planner. This has helped me so much to be more on top of things in my business and personal life.
- Read Atomic Habits and FurtherFaster to learn how to stack habits and implement life principles.
Befriend the David in the story of David and Goliath. Consistency will knock out any of the enemies coming towards you!
Infuse Consistency Into Your Brand Messaging
Now when it comes to your marketing, consistency is key to developing trust, growth, and reputation. But how do you do that if you lack documentation? You build that documentation with tried, tested, and proven tools.
We’ve developed a process to capture your brand voice, build your brand message, and key up all your copy to resonate with your target audience. And you can find all of it inside our Fundamentals Package.
If the idea of building your brand package alone doesn’t jive, you can now access it through Done-For-You, Done-With-You, and Do-It-Yourself options – designed to fit your pace and preferences. This means spending less time crossing out the days in your calendar without a direction for your messaging and more of it spent creating content that aligns with your brand, beliefs, and the systems you’ve built for ongoing success.
Need to develop your brand’s messaging in one easy-to-use package (finally)? Get it done with the Fundamentals Package.
